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WWMT (channel 3) is a
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
licensed to
Kalamazoo, Michigan Kalamazoo ( ) is a city in Kalamazoo County, Michigan, United States, and its county seat. At the 2020 United States census, 2020 census, Kalamazoo had a population of 73,598. It is the principal city of the Kalamazoo–Portage metropolitan are ...
, United States, serving West Michigan as an affiliate of CBS. The station is owned by Sinclair Broadcast Group, and maintains studios on West Maple Street in Kalamazoo; its transmitter is located in northwest Yankee Springs Township on Chief Noonday Road/ M-179 near Patterson Road.


History

The station signed on the air on July 9, 1950, as WKZO-TV (the call letters standing for "Kalamazoo"). It was West Michigan's second television station to debut after WLAV-TV (channel 7, now WOOD-TV on channel 8) and was owned by broadcasting pioneer John Fetzer, along with WKZO radio, which Fetzer had owned since 1930. It carried programming from all four networks of the time: CBS, NBC, ABC, and DuMont. However, it has always been a primary CBS affiliate owing to its radio sister's affiliation with the CBS Radio Network. It originally operated from a transmitter in Oshtemo Township, west of Kalamazoo. After a month of signing on in the afternoons to air movies, regular broadcasting began on July 1, 1950. On that date, it became one of 20 stations in the country that had priority for CBS's strongest programming. From the start, WKZO-TV had reception problems due to the presence of WTMJ-TV across
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in
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, also on analog VHF channel 3 until a shake-up of channels in Chicago, Kalamazoo, and Milwaukee in 1953. WTMJ moved to channel 4; WBBM-TV in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
to move from channel 4 to channel 2 as a condition of its purchase by CBS. Channel 3 was originally the CBS affiliate for the northern portion of the South Bend, Indiana market. When South Bend got its own station, WSBT-TV, in 1952, WKZO-TV shared the southwestern part of its viewing area with WSBT-TV to the detriment of the latter until all television manufacturers were required to include UHF tuning capability. Channel 3 lost DuMont in 1956 after that network shut down. In 1958, the WKZO stations moved their operations to an old car dealership on West Maple Avenue in Kalamazoo, the "Fetzer Broadcast House." Channel 3 remains based to this day. In 1960, Fetzer built a new transmission tower near the northern edge of Gun Lake. The tower was located roughly halfway between Kalamazoo and
Grand Rapids Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...
, allowing it to provide city-grade coverage of Grand Rapids while still being within of Kalamazoo as required by
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) regulations. Soon after channel 3 activated its new tower, the FCC moved Kalamazoo and Battle Creek into the Grand Rapids market, collapsing West Michigan into one of the largest television markets east of the Mississippi. WKZO then shared ABC with WOOD-TV until WZZM (channel 13) signed on in 1962. Fetzer also owned the
Detroit Tigers The Detroit Tigers are an American professional baseball team based in Detroit. The Tigers compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. One of the AL's eight chart ...
baseball team from
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to
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. During this time, channel 3 frequently preempted prime time CBS programming for Tigers baseball games, including preseason exhibitions. In 1985, Fetzer retired and began selling off his vast broadcasting empire, which by this time included, among other holdings, WWTV in Cadillac, Michigan, and KOLN-TV in
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. The FCC had grandfathered existing radio-television clusters when it barred common ownership of radio and television stations, but with Fetzer's announcement, WKZO-AM-TV lost its grandfathered protection. The Fetzer television stations were initially sold to Gillett Holdings. On December 5, 1985, per a since-repealed FCC rule restricting TV and radio stations in the same market but with different ownership from sharing the same callsigns, Gillett changed the station's call letters to the current WWMT (standing for "We're West Michigan Television"). Two years later, WWMT and KOLN were spun off to Busse Broadcasting. In 1995, Granite Broadcasting acquired the station. Freedom Communications purchased WWMT in 1998 from Granite, along with sister station WLAJ in Lansing. WWMT is the second longest-tenured CBS affiliate in Michigan (behind only WLNS-TV in Lansing, which signed on one month earlier); its logos have used the CBS logo since the mid-1990s. In 2005, a company-wide consolidation of operations at Freedom's stations resulted in the move of WLAJ's master control and most internal operations to WWMT's facilities. This left behind a skeleton crew of six people out of what began with 80 staffers in Lansing. Freedom announced on November 2, 2011, that it would exit from television and sell its stations, including WWMT, to the Sinclair Broadcast Group. The group deal closed on April 2, 2012. As a result, WWMT and WLAJ joined Fox affiliate WSMH in
Flint Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Historically, flint was widely used to make stone tools and start ...
as two of the three Sinclair-owned television properties in the state of Michigan. On February 16, 2016, upon the completion of the merger between Schurz Communications and Gray Television, South Bend CBS affiliate WSBT-TV was spun off to Sinclair to meet regulatory guidelines, allowing WWMT and WSBT to become sister operations to one another for the first time, outside of existing news video sharing agreements. On May 8, 2017, Sinclair entered into an agreement to acquire Chicago-based Tribune Media – which has owned WXMI since 1996 – for $3.9 billion, plus the assumption of $2.7 billion in debt held by Tribune. Sinclair was precluded from acquiring WXMI directly, as both it and WWMT rank among the four highest-rated stations in the Grand Rapids–Kalamazoo– Battle Creek market in total day viewership, and the market has too few independently owned full-power stations to permit legal duopolies in any event. On April 24, 2018, in an amendment to the Tribune acquisition through which it proposed the sale of certain stations to both independent and affiliated third-party companies to curry the DOJ's approval, Sinclair announced that it would sell WXMI and eight other stations – Sinclair-operated KOKH-TV in
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, WRLH-TV in Richmond, WOLF-TV (along with LMA partners WSWB and WQMY) in ScrantonWilkes-Barre, KDSM-TV in Des Moines and WXLV-TV in GreensboroWinston-SalemHigh Point, and Tribune-owned WPMT in
Harrisburg Harrisburg ( ; ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Pennsylvania and the county seat, seat of Dauphin County, Pennsylvania, Dauphin County. With a population of 50, ...
– to Standard Media Group (an independent broadcast holding company formed by private equity firm Standard General to assume ownership of and absolve ownership conflicts involving the aforementioned stations) for $441.1 million. Three weeks after the FCC's July 18 vote to have the deal reviewed by an administrative law judge amid "serious concerns" about Sinclair's forthrightness in its applications to sell certain conflict properties, on August 9, 2018, Tribune announced it would terminate the Sinclair deal, intending to seek other M&A opportunities. Tribune also filed a
breach of contract Breach of contract is a legal cause of action and a type of civil wrong, in which a binding agreement or bargained-for exchange is not honored by one or more of the parties to the contract by non-performance or interference with the other part ...
lawsuit in the
Delaware Chancery Court The Delaware Court of Chancery is a court of equity in the U.S. state of Delaware. It is one of Delaware's three constitutional courts, along with the Delaware Supreme Court, Supreme Court and Delaware Superior Court, Superior Court. Since 2018, ...
, alleging that Sinclair engaged in protracted negotiations with the FCC and the DOJ over regulatory issues, refused to sell stations in markets where it already had properties, and proposed divestitures to parties with ties to Sinclair executive chair David D. Smith that were rejected or highly subject to rejection to maintain control over stations it was required to sell. The termination of the Sinclair sale agreement placed uncertainty for the future of Standard Media's purchases of WXMI and the other six Tribune- and Sinclair-operated stations included in that deal, which were predicated on the closure of the Sinclair–Tribune merger. In April 2023, the WWMT station was part of a bomb threat when a person entered the station and claimed to an employee that he had a bomb on him. The station was safely evacuated and the suspect surrendered within three hours. The station remained closed off after the suspect was arrested due to a backpack that the person brought in.


WWMT-DT2

On April 4, 2006, WWMT announced it would affiliate with
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
on a new second digital subchannel. West Michigan is one of the largest television markets where The CW was unavailable through over-the-air analog broadcasts. WWMT is one of the few stations the new network was awarded that had not previously been affiliated with either The WB or UPN. WXSP joined MyNetworkTV when the network launched on September 5 and WWMT did the same with The CW when it began on September 18. From that date through early December, WWMT-DT2 was branded as "West Michigan's CW"; it has since changed its branding to "The CW 7", after its cable position on Time Warner Cable/ Charter Spectrum systems in the area. The CW affiliation was moved to WOTV-DT2 on January 1, 2024. As such, the subchannel became an independent, rebranded as "ARC West Michigan".


News operation

WWMT at present broadcasts hours of locally produced newscasts each week (with hours each weekday and hours each on Saturdays on Sundays). Originally, WKZO was Western Michigan's highest-rated television station but lost the lead to WZZM in the mid-1970s. It has been a solid runner-up, first to WZZM and later WOTV/WOOD-TV, for most of the time since then. For a time in the mid-1990s, even though most of WWMT's fellow CBS affiliates were in third place or worse, this station was very competitive with WZZM and WOOD-TV often resulting in close
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
during sweeps periods. Since its city of license is Kalamazoo, the station has traditionally had a focus on the southern areas of the market (Kalamazoo and Battle Creek). To assist in story-gathering efforts in these areas, it operates a bureau on Michigan Avenue West in downtown Battle Creek. WWMT also once operated a news bureau near Grand Rapids Police headquarters due to its secondary focus on the northern half of the market (Grand Rapids and Muskegon). Veteran news anchor Tom VanHowe began filling in for Jeff McAtee on July 28, 2008. McAtee was on active duty serving as a
commander Commander (commonly abbreviated as Cmdr.) is a common naval officer rank as well as a job title in many army, armies. Commander is also used as a rank or title in other formal organizations, including several police forces. In several countri ...
with the United States Navy Reserve. Marketing director Mark Bishop told the '' Grand Rapids Press'' that "McAtee will be active in the Navy Reserve for a year or two." In November 2008, VanHowe extended his contract to continue on WWMT until at least June 2009. He continued to co-anchor the station's 5, 5:30, and 6 p.m. newscasts on weeknights. Weekday morning news anchor Jeff Varner (participant in '' Survivor: The Australian Outback'') moved to the weeknight broadcasts alongside Judy Markee. On September 18, 2008, WWMT began producing a nightly prime time newscast at 10 p.m. on its CW-affiliated second digital subchannel. This established a third local news option in the timeslot, competing with Fox affiliate WXMI (channel 17)'s longer-established hour-long 10 p.m. newscast and MyNetworkTV affiliate WXSP's half-hour 10 p.m. newscast produced by WOOD-TV. Known as ''Newschannel 3 Live at 10 on The CW 7'', this program currently airs for 30 minutes featuring a separate title opening, "CW 7" labeled microphones, and a "Newschannel 3 on CW 7" bug in the bottom right-hand corner of the screen. On April 17, 2009, WXMI became the first station in the market to begin broadcasting its local newscasts in high definition. Six months later, WOOD-TV upgraded its newscasts to 16:9
widescreen Widescreen images are displayed within a set of aspect ratio (image), aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ...
enhanced definition (WZZM would do the same some time in late 2009). Although not truly high definition, broadcasts matched the
aspect ratio The aspect ratio of a geometry, geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, when the rectangl ...
of widescreen television sets. WWMT remained the last major station in Western Michigan with pillar boxed 4:3 standard definition newscasts until April 16, 2011, when it became the second station in the market to upgrade its local newscasts to full high definition (updated graphics were introduced along with the change). After WLAJ's Lansing-based news operation was shut down on September 25, 2009, WWMT began producing a taped five-minute news and weather brief weeknights at 11 p.m. on that station. Known as ''ABC 3 News Update'', regional and state coverage was presented in the show since WLAJ does not maintain any news personnel at its studios. There were also recorded local weather cut-ins seen on that station weekday mornings during ''
Good Morning America ''Good Morning America'', often abbreviated as ''GMA'', is an American breakfast television, morning television program that is broadcast on American Broadcasting Company, ABC. It debuted on November 3, 1975, and first expanded to weekends wit ...
''. These productions were upgraded to high definition on April 16, 2011. After WLAJ came under the ownership of Shield Media on March 1, 2013, all news programming produced by WWMT ceased airing on the Lansing station and was replaced by newscasts from WLNS-TV. In June 2011, Andy Dominianni (who had previously served as the station's morning anchor in the late 1990s) and Kate Tillotson were appointed as anchors of the 5, 6, and 11 p.m. newscasts. On April 23, 2012, WWMT became the first station in the market to expand its weekday morning newscast to 4:30 a.m. On January 19, 2013, WWMT debuted weekend morning newscasts, airing for two hours from 6 to 8 a.m. on Saturdays and from 7 to 9 a.m. on Sundays.


Notable former on-air staff

* Joe Pagliarulo – morning and noon anchor, now a nationally syndicated conservative TV/radio talk show host


Technical information


Subchannels

The station's signal is multiplexed:


Analog-to-digital conversion

WWMT shut down its analog signal, over VHF channel 3, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal moved from its pre-transition VHF channel 2 to channel 8 (which was formerly used for the analog signal of WOOD-TV), using virtual channel 3.


See also

* Channel 3 virtual TV stations in the United States * Channel 7 branded TV stations in the United States * Channel 8 digital TV stations in the United States


References


External links

* {{DEFAULTSORT:Wwmt 1950 establishments in Michigan CBS affiliates Roar (TV network) affiliates Companies based in Kalamazoo, Michigan Sinclair Broadcast Group Television channels and stations established in 1950 WMT