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WWLY (100.1 FM, "Wild Willie 100.1") is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
airing a classic country format. Licensed to
Panama City Beach, Florida Panama City Beach is a resort town in the Florida Panhandle, and principal city of the Panama City Metropolitan Area. It is a popular vacation destination, especially among people in the Southern United States, and is located in the "Emerald C ...
, United States, the station serves the Panama City area. The station is currently owned by Magic Broadcasting II, and features programming from
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
.


History

WPCF-FM was founded by Charles K. and Carlie B. Winstanley. The Winstanleys had a history in radio, founding WQXY in
Baton Rouge Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...
in 1966, selling it in 1970, and moving their headquarters to Florida. During the Winstanley's tenure in Florida, they had purchased Christian station
WPCF WPCF (1290 AM) is a Christian radio station licensed to Panama City Beach, Florida, USA. The station is owned by Faith Radio Network, Inc. As a dance station, WPCF played talk-free Mainstream Dance Music each day, and then wide spectrum of E ...
and decided to construct an FM simulcast. The station was assigned the call letters WPCF-FM on December 3, 1987, and it began airing less than a week later. (After the Winstanleys sold the WPCF cluster in the mid-1990s, they left Florida for Louisiana in the mid-1990s, and became the owners of WYLA and
WYLK WYLK (94.7 FM), also known as Lake 94.7, is a hot adult contemporary radio station serving the St. Tammany Parish area. Owned by former Mississippi congressman C. Wayne Dowdy under the company name North Shore Broadcasting Co., Inc., the stati ...
in New Orleans' Northshore area from 1996 to 1999. Charles also had ownership interest in KJIN and KCIL in Houma.) On March 10, 2000, the station changed its call sign to WQJM, under the "Jammin' Hits 100.1" moniker. They dropped this format for variety hits in 2001, calling themselves "Wave 100.1", causing them to change their signs again accordingly on 2002-06-25 to WVVE. This format transitioned to include some classic hits staples, as well. In 2010, the format was spun to female-oriented
Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
, under the new name " V-100". On April 15, 2014, at 10 AM, WVVE dropped its Hot AC format and began stunting with a loop of the song "
Let's Groove "Let's Groove" is a song by American band Earth, Wind & Fire, released as the first single from their eleventh studio album, ''Raise!'' (1981). It is written by Maurice White and Wayne Vaughn, and produced by White. The song was a commercial suc ...
" by
Earth, Wind & Fire Earth, Wind & Fire (abbreviated as EW&F or EWF) is an American band formed in Chicago, Illinois in 1969. Their music spans multiple genres, including jazz, R&B, soul, funk, disco, pop, Latin and Afro-pop. They are among the best-selling ba ...
. The station and its website were promoting that on the 17th, at 10am, "Panama City will find its groove". The station flipped at that time to Rhythmic Oldies as Groove 100.1". The first song on Groove 100.1 was "
Fantastic Voyage ''Fantastic Voyage'' is a 1966 American science fiction adventure film directed by Richard Fleischer and written by Harry Kleiner, based on a story by Otto Klement and Jerome Bixby. The film is about a submarine crew who is shrunk to microsco ...
" by Lakeside. The new Facebook page for the station promotes Groove 100.1 as "Feel good old school from the 70s, 80s, and 90s". On August 8, 2016, WVVE changed their format from rhythmic oldies to active rock, branded as "97X", as WYYX's 97.7 FM frequency went silent. On November 2, 2016, WVVE changed their call letters to WYYX. On March 17, 2017, WYYX dropped the "97X" active rock format (the WYYX calls and format moved back to 97.7 FM Bonifay) and began stunting with Christmas music as "100.1 Santa FM" under new WWLY calls. As of 8am on March 23, 2017, this station is now playing classic country, under the "Wild Willie 100.1" branding.Wild Willie Brings Classic Country to Panama City
/ref> The station has been programmed by Jason Taylor since January, 2022.


Former logos


References


External links

* {{Country Radio Stations in Florida WLY Radio stations established in 1989 1989 establishments in Florida Classic country radio stations in the United States