WWLG (107.1 FM) is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Circleville, Ohio Circleville is a city in Pickaway County, Ohio, United States, and its county seat. The city is situated along the Scioto River 25 miles (40 km) south of Columbus, Ohio, Columbus. The population was 13,927 at the 2020 United States census, 2 ...

, and serving the Columbus metropolitan area. Branded as "La Mega", the station is owned by

Urban One Urban One, Inc. (formerly Radio One) is an American media conglomerate based in Silver Spring, Maryland. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-Ame ...

and broadcasts a combination Spanish AC/

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. WWLG's

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) is 6,000 watts. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

site is on Ringgold-Fairfield Road in Circleville.

Station history

In 1965, the station signed on the air as WNRE, which stood for the young owner's name, Nelson Embry. At the time, the station broadcast from a small downtown Circleville studio with a very low power signal. The transmitter was later moved to its present location on a hill along State Route 159 northeast of Circleville. In the mid-1980s, the station adopted the

Z-Rock Z Rock was a nationally Broadcast syndication#Radio syndication, syndicated radio network based in Dallas, Texas, that, from the mid-1980s through the mid-1990s, played Heavy metal music, heavy metal and hard rock music. The format was one of ...

syndicated

hard rock Hard rock or heavy rock is a heavier subgenre of rock music typified by aggressive vocals and Distortion (music), distorted electric guitars. Hard rock began in the mid-1960s with the Garage rock, garage, Psychedelic rock, psychedelic and blues ...

format before changing format and call letters to WLRO with the slogan "Lady Radio", featuring programming geared specifically towards women. That was short lived, and in 1989, the station was changed to "Classic Hits 107.1", with a classic hits format. In the early 1990s, it was WTLT "The Light", playing a

contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...

format. In 1993, 107.1 flipped to a simulcast of WAKS (105.7 FM)'s rhythmic CHR format, first as "Hot 105/107", then as

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

"105.7/107.1 Kiss FM". In April 1994, the "KISS-FM" branding and format moved exclusively to 107.1, becoming "The New 107.1 Kiss FM". In January 1995, after teasing a "major announcement" for about a week, 107.1 flipped to 1970s music as "Arrow 107.1", complimenting 105.7 once again. Arrow ended in 1996 and 107.1 then became

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

"107.1 The Big Wazoo". The station complimented its sister station WLVQ, which had a classic rock format. This name and format would broadcast on 107.1 until January 8, 2007, at 8p.m., when WAZU flipped to country as "Wink 107.1". "Wink" debuted with

Big & Rich Big & Rich is an American country music duo composed of Big Kenny and John Rich, both of whom are songwriters, vocalists, and guitarists. Before the duo's foundation, Rich was bass guitarist in the country band Lonestar, while Kenny was a sol ...

’s " Comin' to Your City" followed by

Brooks & Dunn Brooks & Dunn are an American country music duo consisting of Kix Brooks and Ronnie Dunn, both of whom are vocalists and songwriters. The duo was founded in 1988 through the suggestion of songwriter and record producer, Tim DuBois. Before thei ...

’s " Play Something Country". On April 1, 2013, the country format of Wink was merged with K95's format and became "K95 at 107.1" with a classic country format, changed shortly after to "K107.1". At 12:00 a.m., on November 13, 2015, the station flipped to a simulcast of WXMG, as Radio One had purchased WHOK-FM and sister WZOH-FM from Wilks. WHOK then flipped to

urban gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genr ...

as "Joy 107.1" on November 16 at 5:00 p.m. The station changed its call sign to WJYD on November 23, 2015. On November 1, 2024, the station would flip to a Spanish AC/

format, simulcasting La Mega Media owned WWLA under a new arrangement between Urban One and the company; the company had also filed for new callsign WWLG with the move. The "Joy" format would move to WHTD.Joy on the Move in Columbus
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References

External links

* * {{Radio One WLG Regional Mexican radio stations in the United States Urban One stations WLG Circleville, Ohio