WWLB (93.1 FM) is a non-commercial

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Ettrick, Virginia Ettrick is a census-designated place (CDP) in Chesterfield County, Virginia, United States. Per the 2020 census, the population was 7,241. The town is home to Virginia State University and the Petersburg Amtrak train station. Most of Ettrick ...

, serving the Petersburg–

Richmond Richmond most often refers to: * Richmond, British Columbia, a city in Canada * Richmond, California, a city in the United States * Richmond, London, a town in the London Borough of Richmond upon Thames, England * Richmond, North Yorkshire, a town ...

area. WWLB is owned and operated by

VPM Media Corporation The VPM Media Corporation, formerly known as the Commonwealth Public Broadcasting Corporation and Central Virginia Educational Television Corporation, is a 501(c)(3) non-profit organization that is the group owner of Public Broadcasting Service ( ...

. Along with sister station

WBBT-FM WBBT-FM (107.3 FM) is a non-commercial radio station licensed to Powhatan, Virginia, and serving the Greater Richmond Region. WBBT-FM is owned and operated by VPM Media Corporation. It airs an eclectic music format, focusing on classical music ...

Powhatan Powhatan people () are Indigenous peoples of the Northeastern Woodlands who belong to member tribes of the Powhatan Confederacy, or Tsenacommacah. They are Algonquian peoples whose historic territories were in eastern Virginia. Their Powh ...

, the station is branded as ''VPM Music'', and is a companion service of the area's flagship

NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

station, WCVE-FM. WWLB serves the southern portion of the Richmond market, while WBBT serves the northern portion.

History

On October 20, 2014, WLFV changed their format from

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

(as "The Wolf"), which moved to sister station WWLB (98.9 FM), to classic country, branded as "93.1 Hank FM". The following day, the FCC authorized a swap of callsigns between the stations at 93.1 FM (now WWLB) and 98.9 FM (now WLFV). On December 20, 2017, Commonwealth Public Broadcasting Corporation announced that they would acquire WWLB and

from

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

, with the intention of moving WCVE-FM's music programming to the stations.Alpha Media Sells Richmond Pair To Commonwealth Public Broadcasting
/ref> The purchase closed on February 15, 2018. On June 1, 2018, WWLB and WBBT-FM switched to a new format, "WCVE Music", which assumes and augments the prior music programming of WCVE-FM. On August 5, 2019, WWLB and WBBT-FM were both rebranded as "VPM Music".

References

External links

* WLB Radio stations established in 2000 2000 establishments in Virginia Public radio stations in the United States Classical music radio stations in the United States Jazz radio stations in the United States Chesterfield County, Virginia {{Virginia-radio-station-stub