WWLB (93.1 FM) is a non-commercial

broadcast Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Ettrick, Virginia Ettrick is a census-designated place (CDP) in Chesterfield County, Virginia, United States. Per the 2020 census, the population was 7,241. The town is home to Virginia State University and the Petersburg Amtrak train station. Most of Ettrick ha ...

, serving the

Petersburg Petersburg, or Petersburgh, may refer to: Places Australia *Petersburg, former name of Peterborough, South Australia Canada * Petersburg, Ontario Russia *Saint Petersburg, sometimes referred to as Petersburg United States *Peterborg, U.S. Virg ...

Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, a ...

area. WWLB is owned and operated by

VPM Media Corporation The VPM Media Corporation, formerly known as the Commonwealth Public Broadcasting Corporation and Central Virginia Educational Television Corporation, is a 501(c)(3) non-profit organization that is the group owner of Public Broadcasting Service ( ...

. Along with sister station

WBBT-FM WBBT-FM (107.3 MHz) is a non-commercial public FM radio station licensed to Powhatan, Virginia, and serving the Greater Richmond Region. WBBT-FM is owned and operated by VPM Media Corporation. It airs an eclectic music format, focusing on clas ...

Powhatan The Powhatan people (; also spelled Powatan) may refer to any of the indigenous Algonquian people that are traditionally from eastern Virginia. All of the Powhatan groups descend from the Powhatan Confederacy. In some instances, The Powhatan ...

, the station is branded as ''VPM Music'', and is a companion service of the area's flagship

NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...

station,

WCVE-FM WCVE-FM ("VPM News", 88.9 MHz) is a public radio station licensed to Richmond, Virginia, serving the Richmond/Petersburg area. WCVE-FM is owned and operated by Commonwealth Public Broadcasting Corporation. CPBC also owns Channel 23 WCVE-TV, the ...

. WWLB serves the southern portion of the Richmond market, while WBBT serves the northern portion.

History

On October 20, 2014, WLFV changed their format from country (as "The Wolf", which moved to sister station WWLB 98.9 FM) to classic country, branded as "93.1 Hank FM". The following day, the FCC authorized a swap of callsigns between the stations at 93.1 FM (now WWLB) and 98.9 FM (now WLFV). On December 20, 2017, Commonwealth Public Broadcasting Corporation announced that they would acquire WWLB and sister station, WBBT;

's music programming will move to the frequencies upon closure of the sale.Alpha Media Sells Richmond Pair To Commonwealth Public Broadcasting
/ref> The purchase closed on February 15, 2018. On June 1, 2018, WWLB and

switched to a new format, "WCVE Music", which assumes and augments the prior music programming of WCVE-FM. On August 5, 2019, WWLB and WBBT-FM were both rebranded as "VPM Music."

References

External links

* WLB Radio stations established in 2000 2000 establishments in Virginia Public radio stations in the United States {{Virginia-radio-station-stub