WWHX (100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Normal, Illinois Normal is a town in McLean County, Illinois, United States. As of the 2020 United States census, 2020 census, the town's population was 52,736. Normal is the smaller of two principal cities of the Bloomington–Normal metropolitan area, and is I ...

, serving the Bloomington-Normal radio market. It is owned by Woodward Community Media through licensee Woodward Community Media Bloomington, LLC. It airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, switching to

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

for much of November and December. The studios are at 1 Brickyard Drive in Bloomington. WWHX is a Class A FM station, with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 4,200

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off East Hamilton Road near Morrissey Drive ( U.S. Route 150) in Normal.

History

Adult contemporary as "Magic 100.7" (2005-2012)

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on . The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WVMG and the moniker was "Magic 100.7." It received its

FCC The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains ju ...

license on January 10, 2006. Magic was a direct competitor to Star 107.7 (now

WIBL WIBL (107.7 FM), known as "The Bull", is a commercial radio station in Central Illinois with a country music radio format. WIBL is licensed to Fairbury, Illinois, and serves the Bloomington-Normal radio market. It is owned by Pilot Media ...

). But Magic 100.7 had a better signal within Bloomington/Normal. The station was able to eventually drive competitor Star 107.7 out of the format in 2007. Throughout its years as an AC station, it flipped to Christmas music every November. The station hired Fasig, a known talent from

WBNQ WBNQ (101.5 FM) is the most powerful FM radio station in McLean County, Illinois, United States, broadcasting on at 50,000 watts of effective radiated power. It has had a contemporary hit radio music format since 1975. History WBNQ first sig ...

as a morning host.

Top 40 (2012-2018) and Rhythmic Contemporary (2018-2021)

In March 2012, then-owner

Connoisseur Media Connoisseur Media LLC is an American media company. It is based in Westport, Connecticut and led by Jeff Warshaw. As of May 2024, Connoisseur operates 13 radio stations and digital assets in four U.S. markets: Frederick, MD, Nassau-Suffolk, NY, Ne ...

pulled the plug on Magic. It flipped to a Top 40 (CHR) format as "Hits 100.7." The station continued to air contemporary hit music until April 1, 2018. On that date, it shifted over to a

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

format with the branding "Hot 100.7: The Beat of BloNo." The first song was "

Hot in Herre "Hot in Herre" is a song by American rapper Nelly, released as the lead single from his second album, ''Nellyville'' (2002). It was released on May 7, 2002, by Universal Records. It was written by Nelly, Charles Brown, and the producers the Nept ...

" by

Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, and actor. He grew up in St. Louis, Missouri, and embarked on his musical career in 1993 as a member of the Midwest hip hop g ...

. It played the top rhythmic hits of the day mixed with titles from the past decade.

Hot AC (2022-present)

On November 1, 2021, WWHX dropped its Rhythmic Contemporary format and began stunting with Christmas music as "100.7 - Bloomington-Normal's Christmas Station". After the holidays, on January 1, 2022, the station flipped to

as "Now 100.7." The first song on "Now" was " Take Me to Church" by

Hozier Andrew John Hozier-Byrne (born 17 March 1990), known professionally as Hozier ( ), is an Irish musician. His music primarily draws from Folk music, folk, Soul music, soul and blues, often using religious and literary themes and taking politica ...

. On Feb 6, 2025, Woodward announced a sale of WWHX to Northwestern Media, which owns stations such as

KTIS-FM KTIS-FM (98.5 MHz) is a Christian adult contemporary music formatted radio station located in Minneapolis, Minnesota owned and operated by Northwestern Media, a ministry of the University of Northwestern - St. Paul. The station's studios are ...

and WCIC. This sale concludes Woodward's sell off of Bloomington-Normal cluster shortly after buying Springfield IL stations from Mid-West Family Broadcasting in November 2024. Woodward Acquires Mid-West Family Broadcasting Springfield IL; Divests in Bloomington, IL
/ref> The sale will result in the end of the hot AC format, as Northwestern does not run secular formats on their stations.

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References

External links

WHX Hot adult contemporary radio stations in the United States Radio stations established in 2005 2005 establishments in Illinois {{Illinois-radio-station-stub