WWCN (99.3 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Fort Myers Beach, Florida Fort Myers Beach is a town located on the north end of Estero Island in Lee County, Florida, United States. The town is on the Gulf of Mexico and is accessed from the mainland by a bridge over Estero Bay (Florida), Estero Bay. It is part of the ...

, airing a classic tropical

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

branded as "Playa 99.3". It is owned by the

Beasley Broadcast Group Beasley Broadcast Group, Inc., based in Naples, Florida, is an owner/operator of radio stations in the United States. , the company owns 57 stations under the Beasley Media Group name. History The company was founded in 1961 by George G. Bea ...

with studios on South Tamiami Trail (

U.S. Route 41 U.S. Route 41, also U.S. Highway 41 (US 41), is a major north–south United States Numbered Highway that runs from Miami, Florida, to the Upper Peninsula of Michigan. Until 1949, the part in southern Florida, from Naples to Miam ...

) in

Estero Estero ( Spanish for "estuary") is an incorporated village in Lee County, Florida, United States, located directly beside the first aquatic nature preserve established in Florida: The Estero Bay Aquatic Preserve, otherwise referred to as Estero ...

. WWCN is a Class C2 FM station. It has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 50,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on . Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WOEZ. As the call letters imply, it had an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

sound. It was powered at 3,000 watts, a fraction of its current output. From the early 2000s until

2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...

, it was

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

station WJBX, although it flipped later to

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

after its sister station

WRXK-FM WRXK-FM (96.1 MHz) is a commercial radio station licensed to Bonita Springs, Florida, and broadcasting to the Fort Myers-Naples-Marco Island area of Southwest Florida. It airs a mainstream rock format branded as "96 K-Rock". It carries Miami ...

switched to

hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

. Every December, WJBX hosted a concert called the "99Xmas Ball". On June 20, 2013, WJBX took over sister station 770 WWCN's

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

programming, with the rock format moving back to sister station WRXK-FM. On May 28, 2021, the ESPN Radio format returned to 770 AM. At that point, WWCN changed its format to

tropical music Tropical music () is a term in the Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Cuba, Puerto Rico, the Dominican Republic, and the Caribbean ...

, branded as "Playa 99.3".Playa & ESPN Move To New Locations In Fort Myers
Radioinsight - May 28, 2021 (Playa is Spanish for Beach.)

Previous logo

References

External links

Official Website
* {{Beasley Broadcast Group WCN WCN 1983 establishments in Florida Radio stations established in 1983 Spanish-language radio stations in Florida Contemporary hit radio stations in the United States