WWCK-FM (105.5
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...
, "CK105.5") is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
Flint, Michigan, broadcasting a
Top 40 (CHR) format. The station is owned by
Cumulus Media
Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...
and has programmed its current format since 1989. Its studios are located south of the Flint city limits and its transmitter is east of downtown Flint near the intersection of
Dort Highway and
Interstate 69
Interstate 69 (I-69) is an Interstate Highway in the United States currently consisting of 10 unconnected segments with an original continuous segment from Indianapolis, Indiana, northeast to the Canadian border in Port Huron, Michigan, a ...
.
History
Early history: WMRP
105.5 FM originally went on the air in 1964 as WMRP-FM. The WMRP calls stood for Methodist Radio Parish. WMRP-FM aired a
beautiful music
Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator m ...
format while
WMRP 1570 played
MOR
Mor or MOR may refer to:
Names and titles
* Mór (given name), a list of people named Mór or Mor
* Mor (surname), a list of people named Mor or Mór
* Mor (honorific), or Mar, in Syriac
Radio and television
* Middle of the road (music) genre
* ...
; the conservative owners of the stations prohibited any advertising for
tobacco
Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ch ...
or
alcohol
Alcohol most commonly refers to:
* Alcohol (chemistry), an organic compound in which a hydroxyl group is bound to a carbon atom
* Alcohol (drug), an intoxicant found in alcoholic drinks
Alcohol may also refer to:
Chemicals
* Ethanol, one of sev ...
products.
WWCK is born as FM 105 Flint's Best Rock
In 1971, the
United Methodist Church
The United Methodist Church (UMC) is a worldwide mainline Protestant denomination based in the United States, and a major part of Methodism. In the 19th century, its main predecessor, the Methodist Episcopal Church, was a leader in evangelica ...
withdrew support for WMRP-AM-FM, and the stations were sold that year to John W. Nogaj, who changed the FM's call letters to WWCK in November 1971 as a tribute to
Windsor, Ontario's powerhouse CKLW and installed a daytime
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...
and nighttime
AOR format. As AM 1570 they went
Country
A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...
and later
Oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...
as WCZN.
John sold WCZN and WWCK in 1975 to Reams Broadcasting who changed WWCK's format in October 1975 to full time AOR. As ''"WWCK FM 105, Flint's Best Rock"'' and then as ''"WWCK FM 105, Rock Of The Eighties"''. WWCK-FM was a market leader in Flint for many years, and it was named as the top rated rock station in all of the United States in 1985, WWCK-FM was also the home of WWCK's DJ turned-filmmaker
Michael Moore
Michael Francis Moore (born April 23, 1954) is an American filmmaker, author and left-wing activist. His works frequently address the topics of globalization and capitalism.
Moore won the 2002 Academy Award for Best Documentary Feature for ...
's Sunday night show "Radio Free Flint" from 1980 through 1985 and "Buffalo Dick's Radio Ranch" with Jeffrey Lamb and future voice actor himself Robert Paulsen was voted as "The Best Local Programming In All Markets" by
Billboard Magazine
''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music ...
in 1982.
WWCK goes into CHR/Top 40 as CK 105 FM
In December 1988, Reams Broadcasting sold WWCK-AM 1570 and WWCK-FM 105.5 to Majac of
Michigan
Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...
, On January 1, 1989, Majac officially changed WWCK-FM's format from an AOR station to a
CHR/
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...
station as "The All New CK 105 FM" with WWCK AM 1570 serving as a shadowcast of FM 105. This marked the first time Flint had a 2nd FM CHR/Top 40 Hit music radio station of its own since the days of
WTAC 600 AM changed from Top 40 to Country in 1981. The fans of the old FM 105 era were unhappy with the change, but WWCK's new format took off in the ratings and gain some new fans as in the CHR fanbase as CK 105 posted several number one showings (12+) in the Flint
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging ...
reports throughout the 1990s. CK 105.5 is typically still a top ten ratings performer in
Flint
Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Flint was widely used historically to make stone tools and sta ...
.
WWCK-FM was once housed at its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...
location on Lapeer Rd. During the 1990s WWCK-FM allowed requests at the studio window.
It was also common for wedding parties to stop by the studio for shout outs and such.
References
Michiguide.com - WWCK-FM History
External links
WWCK official website*
{{Cumulus Media
WCK-FM
Contemporary hit radio stations in the United States
Radio stations established in 1964
Cumulus Media radio stations