WWBD (94.7
FM) is a
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
music format.
Licensed to
Sumter, South Carolina
Sumter ( ) is a city in and the county seat of Sumter County, South Carolina, United States. The city makes up the Sumter, SC Metropolitan Statistical Area. Sumter County, along with Clarendon and Lee counties, form the core of Sumter–Lee ...
, United States, the station is currently owned by
Community Broadcasters, LLC
Community Broadcasters, LLC is a Watertown, New York based radio holding group that owns radio stations in its own market and surrounding areas. It was founded by media executives Bruce Mittman and Jim Leven, and started out in 2006 by buying st ...
.
History
The station was assigned the call letters WICI-FM on January 31, 1995. On February 17, 1995, the station changed its call sign to WICI. On January 21, 2009, the station changed its callsign to the current WWBD.
The "Bad Dog"
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
format moved from the station that is now
WMXZ
WMXZ (95.9 FM broadcasting, FM, "Mix 95.9") is a radio station city of license, licensed to Isle of Palms, South Carolina, United States, serving the South Carolina Lowcountry. The station is owned by Saga Communications, and operates as part o ...
to
WGFG early in 2009. The former WICI also began airing the music, but a few months later added more newer rock.
WWBD was
active rock
Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...
as Rock 94.7 but moved to edgier classic rock from the 70s through the 90s after it fell in the Fall 2018 ratings.
References
External links
*
WBD
Classic rock radio stations in the United States
{{SouthCarolina-radio-station-stub