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WVUA-CD (channel 7) is a low-power, Class A television station licensed to both
Tuscaloosa Tuscaloosa ( ) is a city in and the county seat of Tuscaloosa County, Alabama, Tuscaloosa County in west-central Alabama, United States, on the Black Warrior River where the Gulf Coastal Plain, Gulf Coastal and Piedmont (United States), Piedm ...
and
Northport, Alabama Northport is a city in Tuscaloosa County in the west central part of the State of Alabama. Located on the Black Warrior River across from downtown Tuscaloosa, it is currently the 17th most populous city in Alabama with a population of 31,125 ...
, United States, affiliated with the classic television network
Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1950s to the 2000s. The network originat ...
. Owned by the
University of Alabama The University of Alabama (informally known as Alabama, UA, the Capstone, or Bama) is a Public university, public research university in Tuscaloosa, Alabama, United States. Established in 1820 and opened to students in 1831, the University of ...
, the station maintains studios and transmitter facilities within the Digital Media Center at
Bryant–Denny Stadium Saban Field at Bryant–Denny Stadium is an outdoor stadium in the Southeastern United States, on the campus of the University of Alabama in Tuscaloosa, Alabama, Tuscaloosa. It is the home field of the Alabama Crimson Tide football team of the S ...
on the university's campus in Tuscaloosa. As WVUA-CD's broadcasting radius does not reach the entire
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
–Tuscaloosa– Anniston
market Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of sat ...
, the station's programming is
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
to the remainder of the area on full-power
satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
WVUA (channel 23), which is also licensed to Tuscaloosa with its transmitter located atop Red Mountain, near the southern edge of Birmingham.


Overview

Despite being owned by the
University of Alabama System The University of Alabama System is a public university system in Alabama that coordinates and oversees three research universities: University of Alabama (UA), University of Alabama at Birmingham, and University of Alabama in Huntsville. These ...
, the station is financially independent from the University of Alabama. WVUA is licensed and operates as a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
television station, and as such, most of its funding is generated from advertising revenue; WVUA/WVUA-CD is one of only two commercial television stations in the United States that is owned by a public institution, alongside
University of Missouri The University of Missouri (Mizzou or MU) is a public university, public Land-grant university, land-grant research university in Columbia, Missouri, United States. It is Missouri's largest university and the flagship of the four-campus Univers ...
-owned
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliate
KOMU-TV KOMU-TV (channel 8) is a television station licensed to Columbia, Missouri, United States, serving the Columbia–Jefferson City market as an affiliate of NBC and The CW Plus. The station's studios and transmitter are located on US 63 southea ...
in
Columbia, Missouri Columbia is a city in Missouri, United States. It was founded in 1821 as the county seat of Boone County, Missouri, Boone County and had a population of 126,254 as recorded in the 2020 United States census, making it the List of cities in Misso ...
. The station has a full-time paid professional staff including station and advertising sales executives, production and news department staff (including anchors, reporters and a news director), and relies heavily on University of Alabama students who act as on-air and production staff, and sales assistants.


History

The station's original
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
, for operation on UHF channel 49, was issued by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) in 1994 under the
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...
W49BO; the permit was held by Krypton Broadcasting, who intended to operate the station as a repeater of Birmingham
independent station An independent station is a broadcast station, usually a television station, not affiliated with a larger broadcast television network, network. As such, it only broadcasts broadcast syndication, syndicated programs it has purchased; brokered pr ...
WABM WABM (channel 68) is a television station in Birmingham, Alabama, United States, affiliated with MyNetworkTV. It is owned by Sinclair Broadcast Group alongside Homewood, Alabama, Homewood-licensed The CW, CW affiliate WTTO (channel 21) and low- ...
(channel 68). Channel 49 first signed on the air in 1998 as WJRD-LP, broadcasting on UHF channel 49. It originally operated out of studio facilities located on Jug Factory Road in Tuscaloosa, that formerly housed the operations of WDBB (channel 17) until the shutdown of its news department in December 1995. The station became a charter affiliate of Pax TV (now
Ion Television Ion Television (referred to on-air as simply Ion) is an American broadcast television network and FAST television channel owned by the Scripps Networks subsidiary of the E. W. Scripps Company. The network first began broadcasting on August ...
) when the network launched on August 31 of that year; in August 1999, WJRD-LP became the secondary Pax TV outlet for the Birmingham–Tuscaloosa–Anniston market, when the network's parent company Paxson Communications (now
Ion Media Ion Media, LLC (formerly known as Paxson Communications Corporation and Ion Media Networks) is a subsidiary of the E.W. Scripps Company that operates the linear broadcast networks Ion Television, Ion Mystery, and Ion Plus. Prior to its acquis ...
) converted its
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
affiliate in Gadsden, WNAL-TV (channel 44), into a Pax
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...
under the callsign WPXH-TV. The University of Alabama acquired WJRD-LP in 2001, as part of a $1 million gift from the family of
Alabama Crimson Tide football The Alabama Crimson Tide football program represents the University of Alabama (variously Alabama, UA, or Bama) in the sport of American football. The Alabama Crimson Tide, Crimson Tide competes in the Football Bowl Subdivision (FBS) of the Nat ...
coach Paul "Bear" Bryant. Once the donation was finalized, the station moved its operations to the University of Alabama campus. In January 2002, its call letters were changed to WVUA-CA (named after the call letters of the university-owned radio station WVUA-FM (90.7)), after its license was upgraded to Class A status; the station subsequently became an affiliate of
America One America One was an American television network established in 1995 by USFR Media Group through its America One Television subsidiary.
at that time. In November 2004, Channel 23 LLC filed an application with the FCC to donate full-power station, WLDM (channel 23), to the university. Shortly after that donation was finalized in March 2005, the station's call letters were changed to WUOA (for the University of Alabama), taken from the original call letters of the university-owned Alabama Public Radio station
WUAL-FM WUAL-FM (91.5 FM) is a non-commercial, listener-supported radio station in Tuscaloosa, Alabama. It is owned by the University of Alabama and is the flagship station of Alabama Public Radio. It signed on the air on . WUAL-FM is a Class C1 ...
(91.5); the University of Alabama then converted WUOA into a full-power satellite station of WVUA-CA in order to extend its signal deeper into most of the Birmingham market. In 2006, satellite providers
Dish Network DISH Network L.L.C., often referred to as DISH, an abbreviation for Digital Sky Highway, is an American provider of satellite television and IPTV services and wholly owned subsidiary of EchoStar Corporation. The company was originally establ ...
and
DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...
both began carrying WVUA-CA as part of their respective lineups of Birmingham area broadcast television stations. In November 2008, WVUA-CA became a part-time affiliate of
This TV This TV (also known as This TV Network and alternately stylized as thisTV) was an American free-to-air television network owned by Allen Media Broadcast Networks, LLC, part of the Allen Media Group division of Entertainment Studios. Originally ...
, while continuing to carry syndicated programming and local newscasts to fill certain time slots during which the station does not air the network's programs (this results in periodic scheduling issues due to the network's movie-dominant schedule, as some films run into time slots where WVUA-CD runs syndicated programs depending on their length or scheduled airtime). Since the station did not carry all of This TV's programming on its main channel nor on one of its subchannels, WVUA-CD was the largest part-time affiliate by market size that did not carry the network's full schedule. On May 8, 2015, the call sign of the full-power satellite station was changed from WUOA to WVUA. On June 3, 2015, WVUA-CA was granted a license to operate a digital signal on UHF channel 23, and amended its call letters to WVUA-CD. In October 2020, WVUA's primary affiliation was with
Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1950s to the 2000s. The network originat ...
. This TV is now on the station's third subchannel.


Programming

WVUA carries Cozi TV part-time on its main channel, running only the network's overnight films and classic television programs, and daytime and early prime time films, with a more limited schedule on Saturdays and Sundays due to its carriage of syndicated and university-related sports programs. Through its ownership by the University of Alabama, the station also carries most team-related magazine programs focused on the
Alabama Crimson Tide The Alabama Crimson Tide refers to the college athletics in the United States, intercollegiate athletic varsity teams that represent the University of Alabama, located in Tuscaloosa, Alabama, Tuscaloosa. The Crimson Tide teams compete in the Na ...
(which are mainly produced by the university's commercial television production unit, Crimson Tide Productions), including the team's
football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
coach's show ''The
Nick Saban Nicholas Lou Saban Jr. ( ; born October 31, 1951) is an American sportscaster and former Professional gridiron football, professional and college football coach. He serves as an analyst for ESPN's ''College GameDay (football TV program), Colleg ...
Show'' and the sports talk shows ''Tide TV This Week'' and ''Tider Insider''.


News operation

Unlike most low-power or Class A television stations, WVUA-CD produces its own local newscasts, consisting solely of early-evening newscasts on Monday through Friday nights and a late-evening 10 p.m. newscast seven nights a week. The station presently broadcasts hours of locally produced newscasts each week (with hours each weekday, and a half-hour each on Saturdays and Sundays). The station's news department began operations at WVUA-CD's sign-on in 1998, providing local news coverage to west-central Alabama for the first time since WDBB and WCFT-TV (channel 33, now WSES) shifted focus to the Birmingham area during the mid-1990s (the latter being a byproduct of WBRC's conversion into a Fox owned-and-operated station, which resulted in WCFT taking over the market's ABC affiliation as part of the "ABC 33/40" trimulcast arrangement involving Birmingham-based W58CK (channel 58, now
WBMA-LD ABC 33/40 is a television station serving as the ABC affiliate for the Birmingham, Alabama, television market. It is broadcast by WBMA-LD (channel 58), a low-power station, in the immediate Birmingham area, as well as on subchannels of WAB ...
) and Anniston-based WJSU-TV (channel 40, now
WGWW WGWW (channel 40) is a television station licensed to Anniston, Alabama, United States, serving the eastern portion of the Birmingham market as an affiliate of the digital multicast network Heroes & Icons. The station is owned by Howard Stirk H ...
) in September 1996). Approximately 80% of the staff employed with the station is made up of University of Alabama students, working in either paid or unpaid positions, with its operations drawing on the resources of the Department of Journalism and Creative Media of the University of Alabama College of Communication and Information Sciences; the remainder consists of non-student staff hired by the university. Students are involved in all aspects of the newsgathering and production process, with much of its reporting and most behind-the-scenes staff consisting of students in the Department of Journalism and Creative Media. From its inception in 2002 until 2014, the station's operations were originally housed in the
basement A basement is any Storey, floor of a building that is not above the grade plane. Especially in residential buildings, it often is used as a utility space for a building, where such items as the Furnace (house heating), furnace, water heating, ...
area of Reese-Phifer Hall. On June 12, 2012, WVUA began broadcasting portions of its local newscasts, particularly weather segments, in high definition. In April 2014, WVUA/WUOA migrated its operations into the newly completed Digital Media Center at
Bryant–Denny Stadium Saban Field at Bryant–Denny Stadium is an outdoor stadium in the Southeastern United States, on the campus of the University of Alabama in Tuscaloosa, Alabama, Tuscaloosa. It is the home field of the Alabama Crimson Tide football team of the S ...
.


Technical information


Subchannels

The stations' signals are
multiplexed In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...
:


Analog-to-digital conversion

Because it was granted an original
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
after the FCC finalized the DTV channel allotment plan on April 21, 1997, the then-WUOA did not receive a companion channel for a digital
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
. Instead, on June 12, 2009, the end of the conversion period from analog to digital transmissions for full-power television stations in the United States, WUOA was required to turn off its analog signal and
flash-cut A flash cut, also called a flash cutover, is an immediate change in a complex system, with no phase-in period. In the United States, some telephone area codes were split or overlaid immediately, rather than being phased in with a permissive di ...
its digital signal into operation. The university was granted a construction permit for WUOA to move to channel 6, using
virtual channel In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered as digits on a receiver's ...
23.


References


External links

*
Birmingham.ThisTV.com
- This TV Birmingham official website {{Alabama TV 1998 establishments in Alabama Cozi TV affiliates VUA Television channels and stations established in 1998 VUA-CD University of Alabama