WVSP-FM (94.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

, "Priority Auto Sports Radio 94.1 ESPN") is a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Yorktown, Virginia Yorktown is a town in York County, Virginia, United States. It is the county seat of York County, one of the eight original shires formed in Colony of Virginia, colonial Virginia in 1682. Yorktown's population was 195 as of the 2010 census, while ...

, United States, serving The Peninsula,

Middle Peninsula The Middle Peninsula is the second of three large peninsulas on the western shore of Chesapeake Bay in Virginia. To the north the Rappahannock River separates it from the Northern Neck peninsula. To the south the York River separates it from th ...

and Southside of

Hampton Roads Hampton Roads is a body of water in the United States that serves as a wide channel for the James River, James, Nansemond River, Nansemond, and Elizabeth River (Virginia), Elizabeth rivers between Old Point Comfort and Sewell's Point near whe ...

. WVSP-FM is owned and operated by Max Broadcast Group Holdings, LLC. WVSP's studios are located on Greenwich Road in

Virginia Beach Virginia Beach (colloquially VB) is the List of cities in Virginia, most populous city in the Commonwealth (U.S. state), U.S. commonwealth of Virginia. The city is located on the Atlantic Ocean at the mouth of the Chesapeake Bay in southeaster ...

, while its transmitter is located in Newport News Park in York County near Colonial National Historical Park.

History

The station signed on in 1975 as WYVA-FM, serving

, with a country format. In 1986, it changed call letters to WKEZ while retaining the country format. On October 14, 1991, it began a time-brokered simulcast with then AAA-formatted WKOC "The Coast" in Norfolk. The next year, the simulcast was ended and the station switched to

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

as WXEZ, "EZ94". The transmitter tower was moved to give the station a better signal over the Tidewater area. The station was sold in the mid 1990s to Barnstable Broadcasting and switched to an

urban gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genr ...

music format as "Star 94.1" in August 2000. Barnstable later sold its Tidewater market stations to locally-based Max Media. On October 5, 2009, WXEZ swapped formats with WGH (1310 AM) and became a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

station, and at that time changed their call letters to WVSP-FM. With this change, there are now two sports stations on the FM dial in Hampton Roads.

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

also gained an improved coverage area much greater than when they were located on 1310 AM. The black gospel format moved to 1310 AM. On February 1, 2023, the station rebranded as "Priority Auto Sports Radio 94.1", as part of a

naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...

deal with local automotive dealer chain Priority Automotive, one of the few such deals involving a radio station's branding. WVSP-FM's programming, including its ESPN Radio affiliation, did not change.WVSP Sells Naming Rights, Becoming Priority Auto Sports 94.1
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References

External links

ESPN Radio 94.1 Online
* Sports radio stations in the United States VSP-FM ESPN Radio stations Radio stations established in 1975 Max Media radio stations 1975 establishments in Virginia {{Virginia-radio-station-stub