WVLK-FM (92.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station broadcasting a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. Licensed to

Lexington, Kentucky Lexington is a Consolidated city-county, consolidated city coterminous with and the county seat of Fayette County, Kentucky, United States. As of the 2020 United States census, 2020 census the city's population was 322,570, making it the List of ...

, and owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

, the station serves the

Bluegrass region The Bluegrass region is a geographic region in the U.S. state of Kentucky. It makes up the central and northern part of the state, roughly bounded by the cities of Frankfort, Kentucky, Frankfort, Paris, Kentucky, Paris, Richmond, Kentucky, Ric ...

of Central Kentucky. The station's studios and offices are located inside

Kincaid Towers The Kincaid Towers is a 22-floor high-rise in Lexington, Kentucky. It is located along Vine Street between Broadway and Mill Street. Its exterior is polished buff concrete with blue tinted glass, with terraces on the 5th, 10th, 14th, and 21st flo ...

in downtown Lexington. WVLK-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000 watts, the maximum for non- grandfathered FM stations. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is along Winchester Road (

U.S. Route 60 U.S. Route 60 is a major east–west United States highway, traveling from southwestern Arizona to the Atlantic Ocean coast in Virginia. The highway's eastern terminus is in Virginia Beach, Virginia, where it is known as General Booth Bouleva ...

). With a nearly 100-mile radius coverage area, it can be picked up in the

Louisville Louisville is the most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeast, and the 27th-most-populous city in the United States. By land area, it is the country's 24th-largest city; however, by populatio ...

metropolitan area in the west and Morehead to the east. It can also be received in the

Northern Kentucky Northern Kentucky is an urban area in the Commonwealth (U.S. state), U.S. Commonwealth of Kentucky consisting of the southern part of the Cincinnati metropolitan area. The three main counties of the area are Boone County, Kentucky, Boone, Kent ...

suburbs of

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

and as far south as Corbin.

History

Beautiful music and country

The station was first licensed as WVLK-FM on March 9, 1962. It began as a beautiful music station, playing 15 minute sweeps of mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular songs. It was owned by WVLK Radio, Inc., along with its

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

, WVLK (590 AM). In the 1980s, the station switched to

but still kept its WVLK-FM call letters. On September 29, 2003, the station changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to WLXX. It wanted to establish an identity separate from the AM station.

Nash-FM

On May 24, 2013, at 12p.m., WLXX rebranded as "

Nash FM Nash is a media brand owned by Cumulus Media. It covers country music-related properties owned by Cumulus, including radio stations, digital properties and publications ('' Nash Country Daily''), Nash TV (a video on-demand service operated in pa ...

92.9". "Nash FM" is part of parent company Cumulus Media's national branding for many of its country music stations as well as publications and other platforms. On September 4, 2020, WLXX changed its call letters back to WVLK-FM. It dropped "Nash FM" and rebranded to "K 92.9", bringing back its heritage brand after 16 years.Lexington Drops Nash Branding To Return To Its Heritage
/ref> The WLXX call sign moved to a sister station on 101.5, which had been WVLK-FM since 2007.

References

External links

VLK-FM Radio stations established in 1962 1962 establishments in Kentucky Cumulus Media radio stations Country radio stations in the United States Mass media in Lexington, Kentucky {{Kentucky-radio-station-stub