WVBO (103.9 FM) is a classic hits formatted

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Winneconne, Wisconsin Winneconne is a village in Winnebago County, Wisconsin. The population was 2,544 at the time of the 2020 United States census, 2020 census. The village is located within the Winneconne (town), Wisconsin, Town of Winneconne. Developed along the Wo ...

, that serves the

Appleton Appleton may refer to: People and fictional characters * Appleton (surname), including a list of people and fictional characters * Appleton family, an American political, religious and mercantile family * Appleton P. Clark Jr. (1865–1955), Am ...

- Oshkosh area. The station is owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

History

This station began broadcasting in the fall of 1966 as WOSH-FM from studios at 2333 Bowen Street, Oshkosh. Its first format included a range from musical comedy, show tunes, Broadway music, and "semi-classical" music. Early in the 1970s, WOSH-FM changed its call letters to WYTL, and adopted a

modern country Country (also called country and western) is a music genre originating in the southern regions of the United States, both the American South and the Southwest. First produced in the 1920s, country music is primarily focused on singing stori ...

format. This was maintained until August 1, 1975, at which time 103.9 FM regained the WOSH callsign and changed format to top 40/contemporary hits. Effectively this was advertised as a "frequency swap" to listeners, where WYTL-FM "moved" along with its country format to AM 1490, and WOSH-AM "moved" to FM 103.9 with its top 40 format. On October 1, 1984, WOSH changed its call letters to WMGV, and at approximately the same time, increased its transmitting power. At this time it began branding itself as "Magic 104". At 10 a.m. on April 30, 1994, WMGV began stunting as "Louie 103.9", with a format of "All Louie, All the Time", playing 21 different versions of the song "

Louie Louie "Louie Louie" is a rhythm and blues song written and composed by American musician Richard Berry in 1955, recorded in 1956, and released in 1957. It is best known for the 1963 hit version by the Kingsmen and has become a Standard (music), stand ...

" made popular by

The Kingsmen The Kingsmen are a 1960s American rock band from Portland, Oregon. They are best known for their 1963 recording of R&B singer Richard Berry's "Louie Louie", which held the No. 2 spot on the ''Billboard'' charts for six weeks and has bec ...

. Stunting continued until 7 a.m. May 3, 1994, at which time the station changed formats and its callsign to WVBO, as the "Valley's Best Oldies". In 2001, WVBO and sister stations 96.9 The Fox WWWX, 99.5 Nash FM, NewsTalk 1490 WOSH and 1280 WNAM, moved from the Bowen Street facility to Washburn Street, next to

Interstate 41 Interstate 41 (I-41) is a north–south Interstate Highway connecting the interchange of I-94 and U.S. Route 41 (US 41), located about south of the Wisconsin–Illinois border at the end of the Tri-State Tollway in metropoli ...

. The former station mascot was named Louie the Cool Cat. WOSH WVBO Studios Oshkosh Wisconsin

References

External links

Cumulus Broadcasting
* {{Cumulus Media VBO Classic hits radio stations in the United States Radio stations established in 1966 1966 establishments in Wisconsin Cumulus Media radio stations