WUBR (910 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Baton Rouge, Louisiana Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...

. It is owned by Ana and Freddy Cruz, through licensee Power 102.1 FM LLC. It had been airing a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. But as of November 7, 2007, the station is listed as "licensed and silent" in the FCC database. The station was assigned the WUBR call letters by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on March 21,

2006 2006 was designated as the International Year of Deserts and Desertification. Events January * January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute. * January 12 – A stampede during t ...

History

Early years

WLCS signed on November 1, 1946, taking the ABC affiliation from

WJBO WJBO (1150 kHz) is a commercial AM radio station in Baton Rouge, Louisiana, calling itself "WJBO Newsradio 1150 AM & 98.7 FM." It carries a news/talk format and is owned by iHeartMedia, Inc. The studios are on Hilton Avenue, east of downtown ...

and was owned by AirWaves Inc. Originally broadcasting on a frequency of 1400 kHz, the station moved to 910 kHz in 1951. It remained an ABC radio affiliate until 1956. By the early 1970s, the station became a Top 40 outlet, and in 1978, affiliated with UPI Radio. In

1984 Events January * January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888. * January 7 – Brunei becomes the sixth member of the Association of Southeas ...

it changed owners, going from Airwaves, Inc. (along with sister stations WQXY-FM in Baton Rouge and KQXY-FM in Beaumont, Texas) to Oppenheimer Broadcast Group of Austin, Texas. On September 1, 1984, WLCS changed its calls to WXAM and changed its traditional Contemporary Hit Radio format to satellite-delivered big band and oldies. It changed hands again in 1988 to Vetter Communications, which owned local NBC TV affiliate

WVLA-TV WVLA-TV (channel 33) is a television station in Baton Rouge, Louisiana, United States, affiliated with NBC. It is owned by White Knight Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Nexstar Media Group ...

) with call letters WTGE. In

1989 1989 was a turning point in political history with the "Revolutions of 1989" which ended communism in Eastern Bloc of Europe, starting in Poland and Hungary, with experiments in power-sharing coming to a head with the opening of the Berlin W ...

the station changed hands again to Church Point Ministries, call letters to WNDC, and flipped to

urban gospel Urban/contemporary gospel, also known as urban gospel music, urban gospel pop, or just simply urban gospel, is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genr ...

but financial problems have resulted in taking the station off the air in

2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and Its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 60 ...

Off the air

The station first went silent on October 22, 2004, then resumed broadcasting in October 2005 for a period ending November 16, 2005. The station stayed silent until broadcast operations again resumed on November 12, 2006 then ended again 3 days later. WUBR was again silent until November 6, 2007 but again went silent a day later. FCC rules may force forfeiture of a commercial broadcast license if a station is silent for one full year and these silent periods are just under that limit. In August 2012, Pelican Broadcasting began management of the station. Local sports programs by Jordy Hultberg, Buddy Songy and Tommy Krysan were in the weekday line up.

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

was the national sports network at first. Then in May 2014, it became affiliated with

CBS Sports Radio Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, Inc ...

. But the station left the air again after a short time.

Construction permit

On September 7, 2007, WUBR was granted a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

to relocate the transmitter to 30°38'07"N, 91°09'55"W with a change in daytime power to 1,200

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s and nighttime power to 51 watts. In FCC filings, station ownership stated that it has lost access to the currently licensed transmitter site except for brief periods of broadcasting required to maintain their license. This construction permit expired on March 23, 2009. As of early 2010, the owners announced a new transmitter site in

Zachary, Louisiana Zachary is a city in East Baton Rouge Parish, Louisiana, United States. It lies north of the city of Baton Rouge, and had a population of 14,960 at the 2010 census, up from 11,275 in 2000. At the 2020 United States census, 2020 census, Zachary's ...

, has been finished. But the station remains off the air.

References

External links

Official website
{{Sports Radio Stations in Louisiana Radio stations in Louisiana Sports radio stations in the United States Radio stations established in 1946 Infinity Sports Network stations 1946 establishments in Louisiana Mass media in Baton Rouge, Louisiana Sports in Baton Rouge, Louisiana