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WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an FM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in northwest Georgia, and reaching into northwest
metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
. Originally assigned to Rockmart, its
city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
is now
Aragon Aragon ( , ; Spanish and ; ) is an autonomous communities of Spain, autonomous community in Spain, coextensive with the medieval Kingdom of Aragon. In northeastern Spain, the Aragonese autonomous community comprises three provinces of Spain, ...
, west-northwest of
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
, and east of Rockmart. The
broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...
e is Woman's World Broadcasting and operated by Rome Radio Partners, LLC. From June 23, 2014 to September 24, 2018, it was operated by Cox Media Group via a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
(LMA). The station's supposed main studio is located on John Davenport Drive in
Rome, Georgia Rome is the largest city in and the county seat of Floyd County, Georgia, United States. Located in the foothills of the Appalachian Mountains, it is the principal city of the Rome, Georgia metropolitan area, Rome, Georgia, metropolitan statist ...
. On June 9, 2014, Women's World Broadcasting announced it would turn over operation of
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
"South 107" to Cox Media Group via an LMA. On June 22 of that year, WTSH ended its country format after over 25 years and began stunting with a liner redirecting listeners to WSRM FM as "South 93.5". On June 23, Cox Media Group started to assume control of 107.1 via LMA. Upon Cox taking over at midnight, 107.1 then flipped to
alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
as ''X107.1'', similar to the then-recently launched " X107.3" in
Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...
. The first song on X107.1 was ''
Fever Fever or pyrexia in humans is a symptom of an anti-infection defense mechanism that appears with Human body temperature, body temperature exceeding the normal range caused by an increase in the body's temperature Human body temperature#Fever, s ...
'' by
The Black Keys The Black Keys are an American Rock music, rock duo formed in Akron, Ohio in 2001. The group consists of Dan Auerbach (guitar, Singing, vocals) and Patrick Carney (Drum kit, drums). The duo began as an Independent music, independent act, record ...
. Despite mostly covering outside of the Atlanta metro area (even with the "translator" station's coverage included), it identifies itself entirely as an Atlanta station during on-air promos. The station ID included all three stations at the top of each hour: "WTSH-FM Aragon, W296BB Jonesboro, WSB-FM HD3 Atlanta". Just over a year later, on June 29, 2015, WTSH went back to their heritage country format, simulcasting
WNGC WNGC (106.1 FM broadcasting, FM) is a radio station in North Georgia that plays country music; it was at 95.5 from 1968-1999. It is owned by Cox Media Group and is part of Cox Radio. Its city of license is Arcade, Georgia, Arcade with studios i ...
as ''106.1/107.1 Your Georgia Country''. The change comes as X107.1 failed to gain any traction up against WRDA/WRDG generating only a 0.5 share in the May 2015 Nielsen Audio ratings. On September 24, 2018, WTSH-FM (as a result of the LMA with Cox Media Group ending) switched from a simulcast with country-formatted WNGC to a simulcast with regional Mexican-formatted
WLKQ-FM WLKQ-FM (102.3 MHz "La Raza 102.3/107.1") is a commercial radio station licensed to Buford, Georgia, and serving Metro Atlanta. It is owned by Davis Broadcasting and airs a Regional Mexican radio format. The programming is simulcast on 107.1 ...
in Buford, branded as "La Raza 102.3/107.1".Your Georgia Country Gives Way to La Raza in Atlanta
Radioinsight - September 24, 2018 The LMA and the "translator" station allowed Cox to circumvent restrictions on the excessive
concentration of media ownership In chemistry, concentration is the abundance of a constituent divided by the total volume of a mixture. Several types of mathematical description can be distinguished: '' mass concentration'', '' molar concentration'', '' number concentration'', ...
in the Atlanta
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
. Since the "translator" station is not attributable under the FCC rules, and the main station's official
service contour In US broadcasting, service contour (or protected contour) refers to the area in which the Federal Communications Commission (FCC) predicts coverage. The FCC calculates FM and TV contours based on effective radiated power (ERP) in a given direct ...
does not overlap Cox's WSRV FM 97.1 to the northeast or that of Cox's
WALR-FM WALR-FM (104.1 MHz ''Kiss 104.1'') is a commercial radio station licensed to Palmetto, Georgia and serving Metro Atlanta. It is owned by the Cox Media Group and airs an urban adult contemporary radio format. The studios are co-located with ...
104.1 to the southwest, it allows Cox to exceed the cap through technicalities and
loophole A loophole is an ambiguity or inadequacy in a system, such as a law or security, which can be used to circumvent or otherwise avoid the purpose, implied or explicitly stated, of the system. Originally, the word meant an arrowslit, a narrow vertic ...
s. Locally, Cox also owns WSB AM 750 and its
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
on
WSBB-FM WSBB-FM (95.5 Hertz, MHz) is a commercial radio station city of license, licensed to Doraville, Georgia, and serving Atlanta metropolitan area, Metro Atlanta. WSBB-FM and co-owned WSB (AM), WSB (750 AM) simulcast a talk radio, news/talk radio ...
95.5, as well as
WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries a hot adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in A ...
98.5,
WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
39 ( 2.1 and 2.2), and the ''
Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger ...
''.


Broadcast translators and station move

WTSH-FM currently broadcasts with 100,000 watts from west-central Bartow County near Kingston, Georgia. In early May 2012, it applied to move to the WCCV FM 91.7 tower on Mullinax Mountain between Euharlee and Wax, Georgia, due west of Cartersville and southeast of Rome. This application was later dropped, and another filed in later July 2013 was for another location further southwest near Taylorsville, north-northwest of Rockmart. (Relative to metro Atlanta, this is two counties due west of Acworth.) , this application was still pending. WTSH's owner also purchased
broadcast translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
W296BB, also on 107.1, but licensed to serve Jonesboro, and previously rebroadcasting WMVV FM 90.7 within its own coverage area (with no
terrain Terrain (), alternatively relief or topographical relief, is the dimension and shape of a given surface of land. In physical geography, terrain is the lay of the land. This is usually expressed in terms of the elevation, slope, and orientati ...
obstructions that would make such a translator necessary). It is now assigned to retransmit
WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries a hot adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in A ...
98.5, indicating that HD3
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
now simulcasts WTSH, providing a
legal fiction A legal fiction is a construct used in the law where a thing is taken to be true, which is not in fact true, in order to achieve an outcome. Legal fictions can be employed by the courts or found in legislation. Legal fictions are different from ...
for circumventing the FCC rules which prohibit a translator or booster of a
commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...
station from reaching outside the main station's legal
broadcast range A broadcast range (also listening range or listening area for radio, or viewing range or viewing area for television) is the service area that a broadcast station or other transmission covers via radio waves (or possibly infrared light, which i ...
. A
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
issued for W296BB allowed it to move to the
WSB-TV WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
39 ( DTV 2.1 & 2.2) TV tower over Freedom Parkway just east of
downtown Atlanta Downtown Atlanta is the central business district of Atlanta, Georgia, United States. The largest of the city's three commercial districts (Midtown Atlanta, Midtown and Buckhead being the others), it is the location of many corporate and region ...
, increasing it from 13 to the maximum 250 watts, and using a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
with a major
null Null may refer to: Science, technology, and mathematics Astronomy *Nuller, an optical tool using interferometry to block certain sources of light Computing *Null (SQL) (or NULL), a special marker and keyword in SQL indicating that a data value do ...
toward the northwest so as to reduce RF interference to WTSH. It went on-air in February 2014, making it at least the second station to be taken from Clayton county to retransmit another commercial station with an already-good signal in the area (the other being
W275BK W275BK is a radio station translator in Decatur, Georgia. Owned by Urban One, the station simulcasts an urban oldies music format branded as ''Classix 102.9'', as a relay from HD Radio subchannel WAMJ-HD2 in Roswell, Georgia. WAMJ-HD2 is also s ...
FM 102.9 from Riverdale). The two stations are synchronized as a
single-frequency network A single-frequency network or SFN is a broadcast network where several transmitters simultaneously send the same signal over the same frequency channel. Analog AM and FM radio broadcast networks as well as digital broadcast networks can operat ...
, the same way a booster station would be. This means that the stations transmit the same audio at exactly the same time, intended to make for a nearly seamless transition for listeners. The main indication is static, most often occurring around southeastern Cobb county, near the
Chattahoochee River The Chattahoochee River () is a river in the Southeastern United States, Southeastern United States. It forms the southern half of the Alabama and Georgia (U.S. state), Georgia border, as well as a portion of the Florida and Georgia border. It ...
and the northwestern part of the Perimeter (I-285 around Atlanta). This is due to the two stations being around the same
signal strength In telecommunications, particularly in radio frequency engineering, signal strength is the transmitter power output as received by a reference antenna at a distance from the transmitting antenna. High-powered transmissions, such as those used i ...
in this area, and the numerous hills, which causes the relative levels of the two to rapidly
oscillate Oscillation is the repetitive or periodic variation, typically in time, of some measure about a central value (often a point of equilibrium) or between two or more different states. Familiar examples of oscillation include a swinging pendulu ...
back and forth (picket-fencing) when travelling at
freeway A controlled-access highway is a type of highway that has been designed for high-speed vehicular traffic, with all traffic flow—ingress and egress—regulated. Common English terms are freeway, motorway, and expressway. Other similar terms ...
speeds. Slower speeds or stationary listening may actually be more difficult, as the listener is stuck in small pockets of poor reception for longer periods. The zone of RF interference moves hourly and daily based on
weather Weather is the state of the atmosphere, describing for example the degree to which it is hot or cold, wet or dry, calm or stormy, clear or cloud cover, cloudy. On Earth, most weather phenomena occur in the lowest layer of the planet's atmo ...
and overnight
temperature inversion In meteorology, an inversion (or temperature inversion) is a phenomenon in which a layer of warmer air overlies cooler air. Normally, air temperature gradually decreases as altitude increases, but this relationship is reversed in an inver ...
s, which affect
radio propagation Radio propagation is the behavior of radio waves as they travel, or are wave propagation, propagated, from one point to another in vacuum, or into various parts of the atmosphere. As a form of electromagnetic radiation, like light waves, radio w ...
, especially over the longer distance from the main station. The two stations may also have their actual
carrier wave In telecommunications, a carrier wave, carrier signal, or just carrier, is a periodic waveform (usually sinusoidal) that conveys information through a process called ''modulation''. One or more of the wave's properties, such as amplitude or freq ...
s synchronized via
GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...
for further stability, and to avoid
phase cancellation In physics, interference is a phenomenon in which two coherence (physics), coherent waves are combined by adding their intensities or displacements with due consideration for their phase (waves), phase difference. The resultant wave may have ...
, but as a matter of physics it is impossible to avoid the switching caused by FM's
capture effect In a radio receiver, the capture effect is a phenomenon associated with reception in which only the stronger of two or more signals received within the bandwidth of the receiver passband will be demodulated. The Capture effect therefore enables ...
. In 2003, an application was made for another translator station in Rome on 98.7 by Broadcast Investment Associates. This station, which took the FCC a decade to approve, received a construction permit in December 2013, after a reapplication four months prior. Given broadcast callsign W254CF, it also listed WTSH-FM as its primary station, and still shows a location with the
city limit City limits or city boundaries refer to the defined boundary or border of a city. The area within the city limit can be called the city proper. Town limit/boundary and village limit/boundary apply to towns and villages. Similarly, corporate li ...
s just northwest of downtown Rome along Martha Berry Highway ( U.S. 27 and Georgia 1). Previously illegal to retransmit a non-FM station, W254CF is now directly assigned to
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
WRGA AM 1470, another Rome Radio Partners property. WTSH previously had translator W269CC FM 101.7 in Adairsville, which now rebroadcasts WJTH AM 900 in Calhoun, both in upper northwest Georgia.


Former disc jockeys

*Mornings: Moby in the Mornin

*Middays: Monica *Afternoons: Kevin Daniels *Evenings: Rick Bradley


Previous logo


References


External links


WTSH website
*

{{coord, 34.251, N, 84.985, W, type:landmark_region:US_source:FCC, display=title Radio stations in Georgia (U.S. state), TSH Radio stations established in 1979 1979 establishments in Georgia (U.S. state) Regional Mexican radio stations in the United States TSH-FM