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WTOL (channel 11) is a
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
in
Toledo, Ohio Toledo ( ) is a city in Lucas County, Ohio, United States, and its county seat. It is located at the western end of Lake Erie along the Maumee River. Toledo is the List of cities in Ohio, fourth-most populous city in Ohio and List of United Sta ...
, United States, affiliated with CBS. It is owned by
Tegna Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publ ...
, which provides certain services to Fox affiliate WUPW (channel 36) under a joint sales agreement (JSA) with American Spirit Media. The two stations share studios on North Summit Street in downtown Toledo; WTOL's transmitter is located on Cedar Point Road in
Oregon, Ohio Oregon is a city in Lucas County, Ohio, United States. Located on Lake Erie, it is a suburb of Toledo lying east of the city and is home to Maumee Bay State Park. The population was 19,950 at the 2020 census. History Oregon was once part o ...
.


History

WTOL-TV began broadcasting on December 5, 1958, as a CBS affiliate with a secondary NBC affiliation, sharing it with then-ABC affiliate WSPD-TV (channel 13, now
WTVG WTVG (channel 13) is a television station in Toledo, Ohio, United States, affiliated with ABC and The CW. Owned by Gray Media, the station maintains studios on Dorr Street ( SR 246) in Toledo, and its transmitter is located on Stadium Road ...
) until 1969 when WDHO-TV (channel 24, now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL then became exclusively affiliated with CBS. WTOL is also the only station in Toledo to never change its primary affiliation. The station was originally owned by the family of former area prosecutor and congressman Frazier Reams along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT). It was sold to Filmways (now part of
Amazon MGM Studios Amazon MGM Studios is an American film and television production and distribution company owned by Amazon, and headquartered at the Culver Studios complex in Culver City, California. Launched on November 16, 2010, it took its current name on O ...
) in 1962. The Broadcasting Company of the South, a subsidiary of
South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...
insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation; WTOL was that company's only station located outside the Southern United States. Liberty reorganized itself as a holding company, the Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003. From the mid-1970s to 2003, WTOL was known on-air as "Toledo 11" (sometimes spelled out as "Toledo Eleven"). In December 1994, WTOL replaced Detroit's WJBK on the lineup of Cancom (later Shaw Broadcast Services), which provided American networks to cable and satellite viewers in many areas across
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(particularly
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and the Prairies). The changeover occurred shortly before WJBK was due to switch its affiliation from CBS to Fox as part of Fox's deal with New World Communications. CBS was unable to sign a new Detroit affiliate (WGPR, now
owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an network af ...
WWJ-TV WWJ-TV (channel 62) is a television station in Detroit, Michigan, United States. It is owned and operated by the CBS television network through its CBS News and Stations division, alongside WKBD-TV (channel 50), an affiliate of The CW. The two ...
) until mere days before the change, partly because of a deal reached by Scripps which saw
WXYZ-TV WXYZ-TV (channel 7) is a television station in Detroit, Michigan, United States, affiliated with American Broadcasting Company, ABC. It is owned by the E. W. Scripps Company alongside independent station WMYD (channel 20). The two stations shar ...
renew its affiliation with ABC and caused three other stations to switch to the network. As Cancom had to seek regulatory approval several months in advance, it elected to go with WTOL, the largest CBS station closest to
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
. WTOL was carried by Cancom until 1999, when it was replaced with WWJ-TV. During this time, WTOL was the de facto CBS affiliate for the southern part of the Detroit market, as WWJ-TV was all but unviewable in that area at the time. The station provides city-grade coverage to most of Monroe County and much of southern Wayne and Washtenaw counties, and grade B coverage to most of Detroit itself.
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama, Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom ...
announced its acquisition of Liberty Media in 2005. Raycom already owned WNWO, but couldn't keep both because the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) does not allow one entity to own two of the top four rated stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting, who acquired that station in 2006. WTOL's broadcasts became digital-only, effective June 12, 2009. Digital channel 11 transmits at a lower power than it did on digital channel 17, so in some locations, there has been a reduction in coverage. Many VHF stations are applying to the FCC for power increases to restore their coverage area after moving from UHF back to VHF. On January 30, 2012, WTOL replaced its News 11 Now on 11.2 with
MeTV MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television progra ...
. In January 2012, LIN TV Corporation announced it would sell its local Fox affiliate WUPW to American Spirit Media for $22 million. As most of American Spirit Media's stations are operated as duopolies with a Raycom-owned station in the same market, it was expected that WTOL would establish a joint sales agreement with WUPW. On April 20, 2012, WUPW finalized its acquisition and its shared services agreement with WTOL. WUPW's remaining staff now operate from WTOL's facilities (though its management and sales departments will remain separate). A shared news site was also unveiled for the two stations, ''Toledo News Now''.


Tegna ownership

On June 25, 2018,
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-based
Gray Television Gray Media, Inc., doing business as Gray Television, is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 statio ...
announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, and Gray's 93 television stations) under Gray's corporate umbrella, in a cash-and-stock merger transaction valued at $3.6 billion. Because Gray owned WTVG (which the company acquired in 2014 from SJL Broadcasting), and since WTOL and WTVG rank among the four highest-rated stations in the Toledo market in total day viewership, Gray announced that it would retain WTVG and sell WTOL to an unrelated third party, in order to comply with FCC ownership rules; the JSA involving WUPW would be included in the sale of WTOL. On August 20, it was announced that
McLean, Virginia McLean ( ) is an Unincorporated area#United States, unincorporated community and census-designated place in Fairfax County, Virginia, United States. The population of the community was 50,773 at the 2020 United States census, 2020 census. It is ...
–based
Tegna Inc. Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publ ...
would purchase WTOL and sister station
KWES-TV KWES-TV (channel 9) is a television station licensed to Odessa, Texas, United States, serving the Permian Basin (North America), Permian Basin area as an affiliate of NBC. The station is owned by Tegna Inc. and maintains studios on West County ...
in
Odessa, Texas Odessa () is a city in the U.S. state of Texas and the county seat of Ector County, Texas, Ector County with portions extending into Midland County, Texas, Midland County. Odessa's population was 114,428 at the 2020 United States Census, 2020 ...
, for $105 million. The deal was completed on January 2, 2019. This made WTOL a sister station to NBC affiliate
WKYC WKYC (channel 3) is a television station in Cleveland, Ohio, United States, affiliated with NBC and owned by Tegna Inc. Its studios are located on Tom Beres Way (a section of Lakeside Avenue in Downtown Cleveland named after the station's lo ...
in
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
(and later to fellow CBS affiliate WBNS-TV in Columbus from a separate deal), while separating it from WOIO/WUAB. Even with the ownership changes that have occurred since 2006, WTOL retains its Liberty-era logo.


News operation

, WTOL presently broadcasts 45 hours of locally produced newscasts each week (with seven hours each weekday, three hours on Saturdays and two hours on Sundays). In addition, WTOL produces hours of locally produced newscasts each week for Fox-affiliated sister station WUPW (with hours each weekday and a half-hour each on Saturdays and Sundays). Through the shared services agreement with WUPW, WTOL may also simulcast long-form severe weather coverage on channel 36 in the event that a tornado warning is issued for any county in its northwest
Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
viewing area. In October 2011, WTOL was certified by WeatheRate as having the most accurate forecasts for Northwest Ohio and Southeast
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
. On January 2, 2014, it was officially announced that longtime evening news anchor Chrys Peterson would be leaving WTOL after nearly twenty years at the station. Peterson decided to leave the station in order to spend more time with her family. Chrys Peterson's final news broadcast was on February 28, 2014, and an hour-long special aired at 8 p.m. in celebration of Peterson's twenty years at WTOL. On April 24, 2014, it was officially announced that Emilie Voss would succeed Chrys Peterson and join Jerry Anderson as the evening anchor on WTOL. In January 2017, Emilie Voss announced she would leave WTOL after five years. In February, Kristi Leigh (formerly of WNWO, WUPW and WTVG) was named co-anchor of the 5, 5:30, 6 and 11 p.m. broadcasts. In June 2018, Jerry Anderson announced his retirement, with June 15 being his final day on the air. Morning anchor Andrew Kinsey was promoted to the evening shift while longtime reporter and fill-in anchor Tim Miller assumed morning anchor duties as of June 18, 2018. Longtime sports director Dan Cummins, a fixture at WTOL since 1980, also moved to the news desk and is co-anchor of the noon news. Jordan Strack was named the new sports director. In March 2019, WTOL attracted viral attention for video it posted on
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to motivate local high school students heading into their exams, which featured its anchors excessively using
slang A slang is a vocabulary (words, phrases, and linguistic usages) of an informal register, common in everyday conversation but avoided in formal writing and speech. It also often refers to the language exclusively used by the members of pa ...
. The segment received mixed attention, with some observers considering it to be an exaggerated attempt to appeal to the
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, but others applauding the anchors' willingness to participate in the video. It was quickly removed by the station, but mirrored copies on sites such as
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reached as high as 3 million views.


Notable former on-air staff

* Evan Rosen – author of '' The Culture of Collaboration'' and ''The Bounty Effect: 7 Steps to the Culture of Collaboration'' * Steve Hartman (now at
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
)


Subchannels

The station's signal is multiplexed:


References


External links

* {{Tegna 1958 establishments in Ohio CBS affiliates Get (TV network) affiliates Grit (TV network) affiliates Laff (TV network) affiliates Quest (American TV network) affiliates Tegna Inc. Television channels and stations established in 1958 TOL True Crime Network affiliates