WTOK-FM (102.5
FM), branded on-air as HOT 102, is a radio station based in
San Juan, Puerto Rico
San Juan (, , ; Spanish for "Saint John") is the capital city and most populous municipality in the Commonwealth of Puerto Rico, an unincorporated territory of the United States. As of the 2020 census, it is the 57th-largest city under the ju ...
and owned by Uno Radio Group and its license held by Jesus Soto's WIAC-FM, Inc.
WTOK-FM history
During most of its history, WTOK-FM was called "Sistema 102" and the call sign was WIAC-FM. On January 9, 2009, MSG acquired WIAC-FM and at same time the Toca De To' brand. On January 16, 2009, Toca De To' launched on WIAC-FM 102.5 FM. On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM referred to the word "Toca". On July 4, 2011, began a new programming under the name of "HOT 102"
Toca De To'
The Toca De To' brand launched in May 2004 after Uno Radio Group acquired
WCMN-FM. During most of its history
WCMN-FM was called "Delta 107". In May 2004,
WCMN-FM changed its brand name from "107.3 Delta" to just "107.3" and added the "Toca De To'" slogan which eventually became the new brand name.
In March 2007, Uno Radio Group officially acquired
WMIO from Bestov Broadcasting (previously known as Audioactiva 102.3 FM) and chained it with
WCMN-FM.
On January 9, 2009, MSG Radio Inc. acquired WIAC-FM from Bestov Broadcasting and signed a shared services agreement with Uno Radio Group which allows MSG Radio Inc. to use the brand Toca De To' on January 16, 2009. Old Toca De To' stations
WCMN-FM 107.3 and
WMIO 102.3 continue as "107.3 Mi Emisora" and do not simulcast WIAC-FM.
On July 27, 2010, MSG Radio Inc., changed the call sign to WTOK-FM, which referred to the word "Toca" (this was not to be confused with the
ABC-affiliated
television station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ear ...
in
Meridian, Mississippi
Meridian is the seventh largest city in the U.S. state of Mississippi, with a population of 41,148 at the 2010 census and an estimated population in 2018 of 36,347. It is the county seat of Lauderdale County and the principal city of the Meri ...
, which has used the WTOK call sign since its inception in 1953).
HOT 102
On July 4, 2011, began a new programming under the name of "HOT 102", leaving behind the brand "Toca De To'". The new format of the station is an American CHR, featuring a heavily Rhythmic/Dance-leaning direction but includes Pop songs. They are the only Top 40 in Puerto Rico to have a format consisting of English-language hit music. In August 2011 and after 102.5 FM change its name to Hot 102, 107.3 FM adopted again the brand "Toca De To" but this time as a slogan.
In September 2011, WTOK began to shift from a Top 40/CHR direction to a more Rhythmic/Dance-based approach. Because of this shift, the station was moved from
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analyti ...
's Spanish Contemporary panel to its Rhythmic panel, albeit a non-contributor, marking the first time since 2000 that Puerto Rico had a Spanish-language Rhythmic Top 40 station from the commonwealth reporting to an English-language format panel in a music trade publication since WMEG was a reporter on
Nielsen BDS
Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owne ...
' Rhythmic panel; since then it has moved to a bilingual presentation with the DJs and liners using both English and Spanish on air. In April 2017,
Mediabase
Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analyti ...
officially added the station to the Rhythmic Top 40 panel, which can now tabulate the spins monitored from its playlist.
"Mediabase Panel Changes"
from All Access (April 20, 2017)
On September 21, 2012, Jesus Soto acquired WTOK-FM from MSG Radio, through licensee WIAC-FM, Inc.
On October 9, 2012, WTOK-FM acquired Mi Emisora brand and as off that very same day, the latter acts as a re-transmitter for the HOT brand.
On September 20, 2017, following the passage of Hurricane Maria
Hurricane Maria was a deadly Category 5 hurricane that devastated the northeastern Caribbean in September 2017, particularly Dominica, Saint Croix, and Puerto Rico. It is regarded as the worst natural disaster in recorded history to affec ...
across the island. WTOK-FM was forced to go off the air, but returned afterwards once power was restored to the island.
Programming
* ''El Drive-Time''
* ''El Power Punch''
* ''Kids Choice' El Show!''
* ''Hot 102 En La Noche''
* ''TBT 102''
* ''Hot 102 Saturday Time''
* ''Hot 102 Party''
* ''Hot 102 Sunday Day''
* ''Hot 102 Dance Lovers''
* ''Hot 102 Playlist''
Logos
Image:Tocadeto102.jpg, Third Toca De To' logo using the "Toca De To' 102.5 FM" branding (2009 – 2011).
Image:Hot102prlogo.jpg, Hot 102 logo (2011-2013).
References
External links
*
{{coord, 18.280, N, 65.945, W, type:landmark_region:US_source:FCC, display=title
TOK-FM
Rhythmic contemporary radio stations in the United States
Radio stations established in 1961
1961 establishments in Puerto Rico