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WTMB (94.5 FM) is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
Classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
format. Previous formats for the station included
new age New Age is a range of Spirituality, spiritual or Religion, religious practices and beliefs that rapidly grew in Western world, Western society during the early 1970s. Its highly eclecticism, eclectic and unsystematic structure makes a precise d ...
as WZFR,
country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
as WUSK, and
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
as WBOG. Licensed to Tomah, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Magnum Radio, Inc. and features programming from ABC Radio, Jones Radio Network and
Premiere Radio Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American Mass media, media company, a subsidiary of iHeartMedia, for which it currently serves as its main original Radio broadcasting, radio content distribut ...
.


History

The station went on the air as WZFR on March 23, 1989. On December 20, 1994, the station changed its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
to WUSK, then on February 3, 1997, to WBOG, and finally on November 19, 2003, to the current WTMB.


References


External links

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TMB TMB may refer to: Organizations *Tamilnad Mercantile Bank Limited, India *Texas Medical Board * Thai Military Bank * Transports Metropolitans de Barcelona, Spain Places *Kendall-Tamiami Executive Airport near Miami, Florida, US, IATA code *Tsing M ...
Classic rock radio stations in the United States Radio stations established in 1989 {{Wisconsin-radio-station-stub