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WTIB (103.7
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
FM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. It is
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Williamston, North Carolina Williamston is a town in and the county seat of Martin County, North Carolina, Martin County, North Carolina, United States. The population was 5,248 at the 2020 United States census, 2020 census. It is located in North Carolina's Inner Banks re ...
, and it serves the Greenville area of
Eastern North Carolina Eastern North Carolina (sometimes abbreviated as ENC) is the region encompassing the eastern tier of North Carolina, United States. It is known geographically as the state's Coastal Plain region. Primary subregions of Eastern North Carolina inclu ...
. It is owned by Inner Banks Media, with
studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...
s and offices on West Arlington Boulevard in Greenville. Most WTIB programming is
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
with
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WRHT WRHT (96.3 MHz) is a commercial FM radio station broadcasting a talk radio format. It is licensed to Morehead City, North Carolina, and it serves the New Bern and Jacksonville areas of Eastern North Carolina. It is owned by Inner Banks Media, w ...
(96.3 FM) in
Morehead City Morehead City is a port city in Carteret County, North Carolina, United States. The population was 8,661 at the 2010 census. Morehead City celebrated the 150th anniversary of its founding on May 5, 2007. It forms part of the Crystal Coast. Hi ...
. WTIB has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 100,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s, the maximum for most FM stations in the U.S. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on Davenport Road in Williamston.


Programming

Weekday mornings on WTIB and WRHT begin with a local wake-up show, ''Talk of the Town'' with Henry Hinton and Patrick Johnson. (Hinton owns the stations.) In afternoon
drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...
, a local hour of talk airs at 5 p.m. with Tom & Bernie. The rest of the weekday schedule is
nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
talk shows, including ''
The Glenn Beck Radio Program ''The Glenn Beck Radio Program'' is an American conservative talk radio show, hosted by commentator Glenn Beck on over 400 radio stations across America, his company's own TheBlaze Radio Network, with a live television simulcast weekdays on The ...
,
The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations ...
,
The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is transmitt ...
,
The Mark Levin Show ''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin. History Levin began his career as a radio host in 2002 in a Sunday afternoon timeslot on WABC. WABC assigned Levin to fill in starting on June 16, 2003, after the ...
, The Dana Loesch Show'' and ''
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 198 ...
with
George Noory George Ralph Noory (born June 4, 1950) is an American talk radio, radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is radio syndication, syndicated to ...
''. Weekends feature programs on health, money, guns, farming and religion. Weekend syndicated shows include '' The Chris Plante Show, The Weekend with Michael Brown, The Ben Ferguson Show'' and '' Gun Talk with Tom Gresham'' as well as repeats of weekday shows. Most hours begin with an update from NCN News, with reports from
CBS News Radio CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
.


History


WIAM-FM, WSEC, WKKE

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on August 1, 1962. The original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WIAM-FM. At first, it was powered at 3,000 watts, a fraction of its current output. It was the sister station of WIAM (900 AM). They were owned by the East Carolina Broadcasting Company and during WIAM-FM's early years, the two stations simulcast. By the early 1970s, WIAM-FM began running its own
automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
format. The call letters switched to WSEC in 1975. It later became WKKE "Key 103.7", owned by Mega Media.


Top 40 and country

Seacomm bought the station and changed it to WHTE "Hot 104", moving the station's studios to Greenville. Gray Communications bought WHTE and changed it to
contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...
using the CBN Network format. In July 1991, WHTE began simulcasting with 95.9
WRHT WRHT (96.3 MHz) is a commercial FM radio station broadcasting a talk radio format. It is licensed to Morehead City, North Carolina, and it serves the New Bern and Jacksonville areas of Eastern North Carolina. It is owned by Inner Banks Media, w ...
, returning to Top 40 (CHR) as "The Hot FM". The stations separated in 1993 with WHTE playing
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
music, until 1994 when it switched again to "Z 103.7" FM. On April 24, 1995, 96.3 and 103.7 returned to a simulcast operation. Together they were once again playing Top 40 music. On April 25, 2007, the stations switched to
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
as "Thunder Country".


Talk radio

On March 15, 2010, 103.7 FM became the new home of WTIB. It began simulcasting a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format with 94.3
WRHD WRHD (94.3 FM, "94.3 The Game") is a commercial radio station in Farmville, North Carolina. It is owned by Inner Banks Media and airs a sports radio format. WRHD carries programming from Fox Sports Radio and airs the syndicated '' Dan Patrick ...
. WRHD later switched to
sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
. In 2018, WTIB rejoined its simulcast with 96.3 WRHT, airing a talk radio format. The stations carried ''
The Rush Limbaugh Show ''The Rush Limbaugh Show'' was an American conservative talk radio show hosted by Rush Limbaugh. Since its nationally syndicated premiere in 1988, ''The Rush Limbaugh Show'' became the highest-rated talk radio show in the United States. At i ...
'' for several years, up to his death in 2021. Limbaugh's show was replaced by ''
The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations ...
'', which WTIB and WRHT continue to air. The two stations mostly carry the
Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...
line up of
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
hosts.


References


External links

* {{DEFAULTSORT:Wtib TIB Talk radio stations in the United States Radio stations established in 1962 1962 establishments in North Carolina Martin County, North Carolina