WSWR (100.1
FM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
broadcasting a
classic hits format as "My 100.1." Licensed to
Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is owned by
iHeartMedia.
WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "Crusin' 100," airing an
oldies format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on
WXXR (which previously simulcast
WFXN-FM
WFXN-FM (102.3 FM) – branded as 102.3 The Fox – is a commercial mainstream rock radio station licensed to serve Galion, Ohio. Owned by iHeartMedia, Inc., WFXN-FM primarily services the Mid-Ohio counties of Richland, Crawford, and Morro ...
) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of
WMAN,
with both stations taking the WMAN-FM and WWMM calls, respectively.
On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format. Following an on-air apology by regional market manager Keith Kennedy,
the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.
History
WSWR-FM signed on December 1, 1981 under the ownership of Petroleum V. Nasby Corporation with studios located at 47 East Main Street in downtown Shelby.
The station moved to
Mansfield
Mansfield is a market town and the administrative centre of Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area (followed by Sutton-in-Ashfield). It gained the Royal Charter of a market t ...
when it was purchased by Joel Fairman of Faircom Inc. who owned
WMAN (AM)
WMAN (1400 kHz) is an AM radio station broadcasting a News Talk Information format. Licensed to Mansfield, Ohio, United States, the station serves the Mid-Ohio area. The station is currently owned by iHeartMedia, Inc. and features programm ...
and
WYHT
WYHT (105.3 FM) is a radio station licensed to Mansfield, Ohio, United States, the station serves the Mid-Ohio area. The station is owned by iHeartMedia, Inc.
History
The station signed on October 18, 1962 as a sister to now defunct 1140 AM ...
. Faircom purchased WSWR-FM for $1.125 Million and moved the studios. Faircom was purchased by Regent Communications of Mansfield only a few months later in 1997 as part of a group acquisition for $32 Million Dollars and included
WFNT and
WCRZ in
Flint
Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Flint was widely used historically to make stone tools and sta ...
, and
WWBN in
Tuscola both in Michigan.
Shortly after the much anticipated Clear Channel/AMFM merger in 2000, Regent Communications announced it would swap WYHT and WMAN Mansfield, WSWR Shelby, KZXY-FM Apple Valley, KIXW (AM) Apple Valley, KIXA Lucerne Valley, KATJ-FM Victorville and KVTR Victorville plus an additional $67 Million in cash. In return Regent Communications secured new markets with both Albany and Grand Rapids
References
External links
*
SWR
Radio stations established in 1981
IHeartMedia radio stations
{{Ohio-radio-station-stub