WSWR (100.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is an FM

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

as "My 100.1." Licensed to

Shelby, Ohio Shelby is a city in Richland County, Ohio, United States. Located northwest of the city of Mansfield, Ohio, Mansfield, it is part of the Mansfield metropolitan area. The population was 9,282 as of the 2020 United States census, 2020 census. His ...

, WSWR serves the Mid-Ohio area. The station is owned by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

. WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "WSWR Wizard 100" with its own DJ's and unique oldies then becoming "Crusin' 100," airing a more standard

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast

WFXN-FM WFXN-FM (102.3 FM broadcasting, FM) – branded as 102.3 The Fox – is a commercial mainstream rock Radio broadcasting, radio station licensed to serve Galion, Ohio, Galion, Ohio. Owned by iHeartMedia, Inc., WFXN-FM primarily services the Mid-Oh ...

) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN, with both stations taking the WMAN-FM and WWMM calls, respectively. On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format. Following an on-air apology by regional market manager Keith Kennedy, the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.

History

WSWR-FM signed on December 1, 1981 under the ownership of Petroleum V. Nasby Corporation with studios located at 47 East Main Street in downtown Shelby. The station moved to

Mansfield Mansfield is a market town and the administrative centre of the Mansfield District in Nottinghamshire, England. It is the largest town in the wider Mansfield Urban Area and the second largest settlement in Nottinghamshire (following the city ...

when it was purchased by Joel Fairman of Faircom Inc. who owned

WMAN (AM) WMAN (1400 kHz) is an AM radio station broadcasting a news/talk format. Licensed to Mansfield, Ohio, United States, the station serves the Mid-Ohio area. The station is currently owned by iHeartMedia, Inc. and features programming from Fox N ...

and

WYHT WYHT (105.3 FM) is a radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radi ...

. Faircom purchased WSWR-FM for $1.125 Million and moved the studios. Faircom was purchased by Regent Communications of Mansfield only a few months later in 1997 as part of a group acquisition for $32 Million Dollars and included

WFNT WFNT (1470 kHz) was a commercial AM radio station in Flint, Michigan. It was owned by Townsquare Media and until December 31, 2023, broadcast a talk radio format. The studios and transmitter were on East Bristol Road in Burton. By day, WFNT ...

and

WCRZ WCRZ (107.9 FM, "Cars 108") is a commercial radio station in Flint, Michigan, broadcasting an adult contemporary format and switching to Christmas music for much of November and December. WCRZ is the top-rated heritage station in the market. I ...

Flint Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Historically, flint was widely used to make stone tools and start ...

, and

WWBN WWBN (101.5 FM, "Banana 101.5") is a radio station broadcasting mainstream rock to Flint and The Thumb areas of Michigan. Syndicated shows on Banana include the morning comedy program ''The Free Beer and Hot Wings Show'' and the nightly music ...

in Tuscola both in Michigan. Shortly after the much anticipated Clear Channel/AMFM merger in 2000, Regent Communications announced it would swap WYHT and WMAN Mansfield, WSWR Shelby, KZXY-FM Apple Valley, KIXW (AM) Apple Valley, KIXA Lucerne Valley, KATJ-FM Victorville and KVTR Victorville plus an additional $67 Million in cash. In return Regent Communications secured new markets with both Albany and Grand Rapids

References

External links

* SWR Radio stations established in 1981 IHeartMedia radio stations {{Ohio-radio-station-stub