WSVO (93.1 FM) is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Staunton, Virginia Staunton ( ) is an independent city (United States), independent city in the Commonwealth (U.S. state), U.S. Commonwealth of Virginia. As of the 2020 United States census, 2020 census, the population was 25,750. In Virginia, independent cities a ...

and serving Staunton and

Augusta County, Virginia Augusta County is a county in the Shenandoah Valley on the western edge of the Commonwealth of Virginia in the United States. The second-largest county of Virginia by total area, it completely surrounds the independent cities of Staunton and ...

. WSVO is owned and operated by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

History

WSVO first launched with the callsign WSGM on May 29, 1959, and carried a

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...

format. The station became

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

on February 13, 1992, and changed the callsign to WKDW-FM, becoming a sister station of WKDW at 900 AM, which was also carrying a country format. WKDW-FM remained a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

of WKDW until March 28, 1994, when the callsign for 900 AM was switched to WBGT. It was also around this time that the station's format was switched from a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

format to

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

, branded as "Oldies 93.1". On January 31, 1996, the WKDW callsign was reassigned to 900 AM, while 93.1 FM became WSVO. The station continued to carry its

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

format until 11:00 P.M. on April 3, 2005, when the format was changed to

, branded as "Mix 93.1; The 80s to Now". The station broadcasts in an all-Christmas format from mid-November through

Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus Christ, observed primarily on December 25 as a Religion, religious and Culture, cultural celebration among billions of people Observance of Christmas by coun ...

day.

References

External links

Mix 93-1 Online
* SVO Mainstream adult contemporary radio stations in the United States Radio stations established in 1959 IHeartMedia radio stations {{Virginia-radio-station-stub