WSVO (93.1
FM) is an
Adult Contemporary formatted
broadcast
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
radio station licensed to
Staunton, Virginia
Staunton ( ) is an independent city (United States), independent city in the Commonwealth (U.S. state), U.S. Commonwealth of Virginia. As of the 2020 United States census, 2020 census, the population was 25,750. In Virginia, independent cities a ...
and serving
Staunton and
Augusta County, Virginia
Augusta County is a county in the Shenandoah Valley on the western edge of the Commonwealth of Virginia. The second-largest county of Virginia by total area, it completely surrounds the independent cities of Staunton and Waynesboro. Its county ...
. WSVO is owned and operated by
iHeartMedia
iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
.
History
WSVO first launched with the callsign WSGM on May 29, 1959, and carried a
mainstream rock format.
The station became
country on February 13, 1992, and changed the callsign to WKDW-FM, becoming a sister station of
WKDW at 900 AM, which was also carrying a country format. WKDW-FM remained a
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
of WKDW until March 28, 1994, when the callsign for 900 AM was switched to WBGT. It was also around this time that the station's format was switched from a
Country format to
Oldies, branded as "Oldies 93.1".
On January 31, 1996, the WKDW callsign was reassigned to 900 AM, while 93.1 FM became WSVO. The station continued to carry its
oldies format until 11:00 P.M. on April 3, 2005, when the format was changed to
adult contemporary, branded as "Mix 93.1; The 80s to Now".
The station broadcasts in an
all-Christmas format from mid-November through
Christmas day.
References
External links
Mix 93-1 Online*
SVO
Mainstream adult contemporary radio stations in the United States
Radio stations established in 1959
IHeartMedia radio stations
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