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WSTP (1490 AM) is a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to and serving the area of
Salisbury, North Carolina Salisbury ( ) is a city in the Piedmont (United States), Piedmont region of North Carolina, United States; it has been the county seat of Rowan County, North Carolina, Rowan County since 1753 when its territory extended to the Mississippi River. ...
, United States.


History

WSTP signed on
New Year's Eve In the Gregorian calendar, New Year's Eve refers to the evening, or commonly the entire day, of the last day of the year, 31 December, also known as Old Year's Day. In many countries, New Year's Eve is celebrated with dancing, eating, drinkin ...
1939 from the Yadkin Hotel ballroom. Its letters stood for "Salisbury Times and
Post Post, POST, or posting may refer to: Postal services * Mail, the postal system, especially in Commonwealth of Nations countries **An Post, the Irish national postal service **Canada Post, Canadian postal service **Deutsche Post, German postal s ...
", the town's morning and afternoon newspapers. The Hurley Family who owned the Post were also part owners of WSTP. The station aired the
Rose Bowl Rose Bowl or Rosebowl may refer to: * Rose Bowl Game, an annual American college football game * Rose Bowl (stadium), Pasadena, California, site of the football game, and the home stadium of the UCLA Football team * Rose Bowl (cricket ground), West ...
in 1940. Salisbury eventually became the state's smallest town with two radio stations and a daily newspaper. Mae, Nancy and Nell Kendrick were called "The Three Little Sisters" and "The Singing Sisters" in the 1940s, when they worked for WSTP at a time when it was above the Meroney Theatre. On November 22, 1963 and for several days after that, WSTP switched to all
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
, commercial-free, with breaks for news. Tom Harrell and Mary Ann Lanningham owned WSTP from 1956 to July 1, 1995, and Harrell served as general manager. He hired Bill Henderson, morning host from 1963 to 1975. During his tenure, WSTP-FM became
WRDX WRDX (92.9 FM) is a radio station licensed to serve Smyrna, Delaware. It is owned by iHeartMedia, Inc., and airs an adult contemporary format. The station was assigned its call letters by the Federal Communications Commission on September 7, ...
and began airing its own programming. Harrell hired over 200 people over the years, many of them high school and college students, and he said a lot of those who started their careers at WSTP stayed in radio or a related field Also during the early-to-mid-1970s WSTP put out a weekly "top 40 type list" which was available at local retailers and record shops. The station was known as the "Top 40 Rock of The Piedmont" and then, during the
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
era, "15 Fever". David Whisenant once played disco music while people learned to dance right in the studio. WSTP personalities who went on to become famous were
Cincinnati Reds The Cincinnati Reds are an American professional baseball team based in Cincinnati. The Reds compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Divisi ...
voice
Marty Brennaman Franchester Martin Brennaman (born July 28, 1942) is an American former sportscaster, best known for his long tenure as the play-by-play voice of Major League Baseball's Cincinnati Reds on the Cincinnati Reds Radio Network. Known for his opini ...
, Bob Rathbun and Helen Little. Doug Rice, president and general manager and a co-anchor for
Performance Racing Network The Performance Racing Network or PRN for short is a radio syndication network controlled by Speedway Motorsports (SMI) founded in 1981. PRN airs NASCAR Cup Series and Xfinity Series events held at Speedway Motorsports owned tracks. PRN fi ...
, joined WSTP in 1977, working a variety of on-air jobs and eventually becoming morning host and program director. He also served as play-by-play announcer for
Catawba College Catawba College is a private college in Salisbury, North Carolina. Founded in 1851 by the North Carolina Classis of the Reformed Church in Newton, the college adopted its name from its county of origin, Catawba County, before moving to its c ...
football for nearly a decade, and
color analyst A color commentator or expert commentator is a sports commentator who assists the main (play-by-play) commentator, typically by filling in when play is not in progress. The person may also be referred to as a summariser (outside North America) ...
for Howard Platt for Catawba basketball. Sports coverage also included the
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East ...
, high school sports and
American Legion The American Legion, commonly known as the Legion, is an Voluntary association, organization of United States, U.S. war veterans headquartered in Indianapolis, Indiana. It comprises U.S. state, state, Territories of the United States, U.S. terr ...
baseball. Other programming included election coverage, parades, daily obituaries, and church services. Liz Tennant, whose parents designed the station's building, did the farm reports. Dalton Group, owner of
WWMG WWMG (97.1 FM broadcasting, FM) is an urban adult contemporary music formatted radio station licensed to Millbrook, Alabama, United States. The station is known as "Magic 97.1" and serves the Montgomery, Alabama, area. It is owned by iHeartMedi ...
in Charlotte, bought WSTP and WRDX in 1995 for $3 million and began operating the stations under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
. Prior to March 1, 2015 the station was owned by Rowan Media Inc., with a
News News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the te ...
/
Talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
format. Programming included
G. Gordon Liddy George Gordon Battle Liddy (November 30, 1930 – March 30, 2021) was an American lawyer and FBI agent who was convicted of conspiracy, burglary, and illegal wiretapping for his role in the Watergate scandal during the Nixon administration. Work ...
,
Dr. Laura Doctor is an academic title that originates from the Latin word of the same spelling and meaning. The word is originally an agentive noun of the Latin verb 'to teach'. It has been used as an academic title in Europe since the 13th century, w ...
, Bill O'Reilly, and ''
The Savage Nation ''The Savage Nation'' (also called ''The Michael Savage Show'') was an American conservative talk radio show hosted by Michael Savage. The program was heard by approximately 11 million listeners a week, which made it the 7th most listened to ra ...
'' (
Michael Savage Michael Alan Weiner (born March 31, 1942) known by his professional name Michael Savage, is an American author, political commentator, activist, and former radio host. Savage is best known as the host of '' The Savage Nation'', a nationally ...
). Dr. Laura was on WSTP for 15 years until she moved to
Sirius XM Sirius XM Holdings Inc. is an American broadcasting corporation headquartered in Midtown Manhattan, New York City, that provides satellite radio and online radio services operating in the United States. The company was formed by the 2008 merge ...
on January 4, 2011.
Fred Thompson Freddie Dalton Thompson (August 19, 1942 – November 1, 2015) was an American politician, attorney, lobbyist, columnist, actor, and radio personality. A member of the Republican Party (United States), Republican Party, he served as a Unite ...
was replaced with
Steve Malzberg Stephen D. Malzberg (; born April 20, 1959) is an American television and radio host, syndicated columnist, and political commentator. He hosted '' The Steve Malzberg Show'', a cable news and opinion show on Newsmax TV. He has also hosted ''The ...
when Thompson dropped his show January 20, 2011. Other programs on the station at that time were '' The Laura Ingraham Show'',
Rusty Humphries Ralph Edward "Rusty" Humphries (born August 29, 1965) is an American broadcaster, conservative political commentator, award-winning journalist and songwriter. Humphries' former nationally syndicated radio show, ''The Rusty Humphries Show'', air ...
,
Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in television and radio and hosted the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' originally broadcast on the ...
and '' Coast to Coast Overnight''. WSTP also aired
WBTV WBTV (channel 3) is a television station in Charlotte, North Carolina, United States, affiliated with CBS and owned by Gray Media. The station's studios are located off Morehead Street, just west of Uptown Charlotte, and its transmitter is ...
News from 5:00 to 6:30 during the week. WSTP carried
Gary Burbank Gary Burbank (born Billy Purser, July 1941 in Memphis, Tennessee) is an American radio personality. He was heard daily on WLW in Cincinnati, Ohio, from June 15, 1981, until December 21, 2007, and nationally as the voice of his fictional character, ...
on Saturday morning for ten years ending in 2005. He was replaced with ''
The Money Pit ''The Money Pit'' is a 1986 American comedy film directed by Richard Benjamin and starring Tom Hanks and Shelley Long as a couple who attempt to renovate a recently purchased house. The film is a loose remake of the 1948 Cary Grant comedy fil ...
'' and
Kim Komando Kimberly Ann Komando (born July 1, 1967) is an American radio personality and the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websi ...
. Other weekend programming included Todd Feinberg, who was new, and
Tom Martino Thomas Gerard Martino (born 1953) is a consumer advocate and American talk radio host. He is also known as "The Troubleshooter". His nationally syndicated show "The Troubleshooter Show" airs from KHOW, based in Denver, Colorado. His show f ...
. The station was an affiliate of the
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...
radio network, the largest radio affiliate network in
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
. WSTP was also affiliated with the
Tar Heel Sports Network The Tar Heel Sports Network is a radio network in the United States dedicated to broadcasting live events and programming relating to North Carolina Tar Heels athletics. It is operated by Tar Heel Sports Properties, a property of LEARFIELD, wh ...
, a division of Learfield Sports. Kent Bernhardt, PRN production coordinator, started working at WSTP in 1977, co-hosted the morning show from 1995 to 2000 and from 2008 to 2015, working for PRN for the eight years in between. His partner on WSTP was Howard Platt, who had done sports on WSTP since 1978. Platt was North Carolina Sportscaster of the Year in 2004. Platt interviewed many famous people for
National Sportscasters and Sportswriters Association The National Sports Media Association (NSMA), formerly the National Sportscasters and Sportswriters Association, is an organization of sports media members in the United States, and constitutes the American chapter of the International Sports P ...
events and the
Bing Crosby Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, comedian, entertainer and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwi ...
golf tournament in Bermuda Run, including
Flip Wilson Clerow "Flip" Wilson Jr. (December 8, 1933 – November 25, 1998) was an American comedian and actor best known for his television appearances during the late 1960s and 1970s. From 1970 to 1974, Wilson hosted his own weekly variety series '' The ...
,
Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was an American comedian, actor, entertainer and producer with a career that spanned nearly 80 years and achievements in vaudeville, network radio, television, and USO Tours. He appeared ...
,
Bobby Knight Robert Montgomery Knight (October 25, 1940 – November 1, 2023) was an American men's college basketball coach. Nicknamed "the General", he won 902 NCAA Division I men's basketball games, a record at the time of his retirement and sixth all- ...
,
Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player, who is currently a minority owner of the Charlotte Hornets of the National Basketball Ass ...
and
Jim Valvano James Thomas Anthony Valvano (March 10, 1946 – April 28, 1993), nicknamed Jimmy V, was an American college basketball player, coach, and broadcaster. Valvano had a successful coaching career with multiple schools, culminating at NC State. Whi ...
. When Bernhardt left, Mark Brown replaced him. A September 10, 2013 legal notice said the property owned by Timothy and Lisa Coates where the radio station was located would be sold as a result of
foreclosure Foreclosure is a legal process in which a lender attempts to recover the balance of a loan from a borrower who has Default (finance), stopped making payments to the lender by forcing the sale of the asset used as the Collateral (finance), coll ...
by
NewBridge Bank NewBridge Bank was a banking company based in Greensboro, North Carolina, with locations in North Carolina and Virginia. It no longer operates under that name. The company formed from the merger of Lexington State Bank and FNB Southeast in Nov ...
. On September 11, Mike Mangan, who owned WSTP along with Timothy Coates, assured listeners, "WSTP is alive and kicking, as it has been since Jan. 1, 1939 ... This station is a pillar in the community." The bank decided not to include the building in the sale but did not say why. After
Catawba College Catawba College is a private college in Salisbury, North Carolina. Founded in 1851 by the North Carolina Classis of the Reformed Church in Newton, the college adopted its name from its county of origin, Catawba County, before moving to its c ...
Foundation (through 2B Productions LLC) bought WSAT in May 2014, the foundation also bought WSTP. Both stations were to be used as part of a sports communication program starting in 2014–15. Students would provide local news reporting as well as learning sports coverage. A survey of county residents would be used to determine WSTP's format. Starting January 1, 1939, WSTP broadcast weekly services from St. John's Lutheran Church. The services had aired for 75 years when WSTP had to leave the air after the March 1, 2015 broadcast (starting March 8, the service would temporarily air an hour late on WSAT). WSTP resumed the services but they moved to WSAT and aired a week late (because of WSAT's commitment to First Baptist) starting September 4, 2016. The news/talk format was definitely ending because, said Bill Graham, representing the new owners, "I don't want the college associated with a certain political stripe or ideology, and that just simply wouldn't fit." The new format would debut sometime in March after WSTP moved into the WSAT studios. The college was taking over the WSTP studios. On April 1, 2015, WSTP returned to the air with a classic country format, branded as "1490 Carolina Country". A sale of the station to William Marc Graham's 2B Productions, LLC was consummated on May 7, 2015, at a price of $236,000. WSTP went silent on August 30, 2016, at midnight. The signal was poor and could not be improved. It was the state's 13th oldest radio station. Since August 2016, the station has gone silent from August 31, 2016, to April 12, 2017, and from October 1, 2017, to May 1, 2018.


References


External links

{{Country Radio Stations in North Carolina
STP STP may refer to: Places * São Tomé and Príncipe (ISO 3166-1 alpha-3 code, IOC country code, and FIFA country code STP) * St Pancras railway station (National Rail code STP) * St. Paul Downtown Airport (IATA airport code STP) in Saint Paul, Mi ...
Rowan County, North Carolina Radio stations established in 1939 1939 establishments in North Carolina