WSJY (107.3 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Fort Atkinson, Wisconsin Fort Atkinson is a city in Jefferson County, Wisconsin, United States. It lies along the Rock River (Illinois), Rock River a few miles upstream from Lake Koshkonong. The population was 12,579 at the 2020 census. Fort Atkinson is the largest city ...

, and serving a section of southern Wisconsin, including Janesville, Beloit and Madison, along with part of Northern

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

. WSJY airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, switching to

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

for much of November and December. It is owned by the Magnum Media Group, through licensee Magnum Communications, Inc. WSJY is a Class B FM station, with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

of 26,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Korean War Veterans Highway in Fulton. It also operates an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

relaying the station's main signal, 94.7 W234DR in Beloit. WSJY broadcasts using

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

technology. Its HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

simulcasts the

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

format carried by

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WFAW (940 AM) and feeds the Watertown translator of that station.

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in 1959 as WFAW-FM, sister station to WFAW (940 AM). In the 1950s and 1960s, the two stations mostly

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

their programming. WFAW-FM was limited in its power, not quite at 3,000 watts. It only covered Fort Atkinson and some adjacent communities. In the 1970s, WFAW-FM switched to

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

beautiful music, playing quarter hour sweeps of soft instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular adult hits, with some

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

show tune A show tune is a song originally written as part of the score of a work of musical theatre or musical film, especially if the piece in question has become a standard, more or less detached in most people's minds from the original context. Th ...

s. On July 6, 1981, WFAW-FM changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to the current WSJY. WSJY had an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

format, with the "JY" in the call sign referring to the station's moniker, "Joy 107". WSJY FM107

In the 1990s, as the easy listening audience was aging, WSJY added more vocals to its

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. It eventually transitioned to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

sound, largely eliminating the instrumentals. In the 2000s, the tempo picked up and the station made the segue to mainstream

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, sou ...

. By the late 2000s, WSJY's rotation had come to encompass a variety of mainstream adult contemporary and

soft rock Soft rock (also known as light rock or mellow rock) is a form of rock music that originated in the late 1960s in the United States and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, mel ...

popular music, including artists such as

Mariah Carey Mariah Carey ( ; born March 27, 1969) is an American singer-songwriter, record producer, and actress. Dubbed the "Honorific nicknames in popular music, Songbird Supreme" by ''Guinness World Records'', Carey is known for her five-octave voc ...

The Eagles The Eagles are an American rock band formed in Los Angeles in 1971. With five number-one singles, six number-one albums, six Grammy Awards and five American Music Awards, the Eagles were one of the most successful musical acts of the 1970s in ...

Phil Collins Philip David Charles Collins (born 30 January 1951) is an English musician, songwriter, record producer and actor. He was the drummer and later became the lead singer of the rock band Genesis (band), Genesis and had a successful solo career, ac ...

Fleetwood Mac Fleetwood Mac are a British-American Rock music, rock band formed in London in 1967 by the singer and guitarist Peter Green (musician), Peter Green. Green named the band by combining the surnames of the drummer, Mick Fleetwood, and the bassis ...

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer, actress, film producer, model, and philanthropist. Commonly referred to as "Honorific nicknames in popular music, the Voice", she is List of awards and no ...

Billy Joel William Martin Joel (born May 9, 1949) is an American singer, songwriter, and pianist. Nicknamed the "Honorific nicknames in popular music, Piano Man" after his Signature song, signature 1973 song Piano Man (song), of the same name, Joel has ha ...

Martina McBride Martina Mariea McBride (née Schiff, July 29, 1966) is an American country music singer and songwriter. She is known for her soprano singing range and her country pop material. McBride was born in Sharon, Kansas, and relocated to Nashville, T ...

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

, and Rob Thomas.

WSJY-HD4

In April 2024, WSJY's HD4 subchannel switched from a simulcast of WSJY's adult contemporary format to a simulcast of country-formatted

WBKY WBKY (95.9 FM) is a radio station broadcasting a country music format. Licensed to Stoughton, Wisconsin, United States, the station serves the Janesville and Madison areas. The station is currently owned by Magnum Communications, Inc. and fe ...

95.9 FM Stoughton. WSJY-HD4 now feeds FM translator W258CM 99.5 FM Madison (which switched from WSJY's adult contemporary format).Bucky Country Moves to Janesville & Madison
Radioinsight - April 21, 2924

References

External links

* * * * * * * {{Adult Contemporary Radio Stations in Wisconsin SJY Mainstream adult contemporary radio stations in the United States Radio stations established in 1959 1959 establishments in Wisconsin