WSGL (104.7 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Naples, Florida Naples is a city in Collier County, Florida, United States. As of the 2020 United States census, 2020 census, the population was 19,115, down from 19,539 at the 2010 census. Naples is a principal city of the Collier County, Florida, Naples–Marc ...

, and serving

Southwest Florida Southwest Florida is the region along the southwest Gulf coast of the U.S. state of Florida. The area is known for its beaches, subtropical landscape, and winter resort economy. Definitions of the region vary, though its boundaries are genera ...

. It is owned by

Renda Media Renda Media (formerly known as Renda Broadcasting) is a privately held Pittsburgh-based radio broadcasting company founded by chief executive, Tony Renda. Renda operates stations in Pennsylvania and Florida. Most stations are identified as “A ...

with studios on Race Track Road in

Bonita Springs Bonita Springs is a city in Lee County, Florida, United States. The population was 53,644 at the 2020 census, up from 43,914 at the 2010 census. It is part of the Cape Coral-Fort Myers, Florida Metropolitan Statistical Area, on the state's sou ...

. WSGL airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

branded as "Mix 104.7". Although the station plays Hot AC music, WSGL reports to

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

as a mainstream

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

station. WSGL is a Class C2 station. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

is on Country Road off Santa Barbara Boulevard in South Naples.

History

The station first received its

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

from the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

in 1978. It took two years to build the station. It

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on . WSGL broadcast on 97.7 MHz as

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

station "FM 98 WSGL". The station moved its new frequency to 103.1 in 1982, retaining the country format until 1986. The former 97.7 frequency is now home to

WTLQ-FM WTLQ-FM (97.7 MHz) is a commercial radio station located in Punta Rassa, Florida, broadcasting to the Fort Myers area. WTLQ-FM airs a hispanic urban music format branded as "Latino 97.7". On October 5, 2022, after being off the air due to Hurric ...

in the Fort Myers

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. WSGL then changed its format to adult contemporary as "Class 103" in early November 1986. In September 1992, the station briefly returned to its former country format as "Hot Country 103." But that didn't last long. It switched back to adult contemporary music in April 1993. In 1999, WSGL was granted a power increase to 20,000 watts. It moved to its new frequency at 104.7 with the new name "Mix 104.7".

References

External links

* * * SGL Hot adult contemporary radio stations in the United States Renda Broadcasting radio stations 1980 establishments in Florida Radio stations established in 1980 {{Florida-radio-station-stub