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WSEA (100.3 FM) — branded as Sports Radio 100.3 "The Game" Myrtle Beach — is a
sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Atlantic Beach, South Carolina Atlantic Beach is a town in Horry County, South Carolina, United States, part of the Grand Strand tourist region. The population was 334 at the 2010 census. Most of the land around the town is annexed into the city of North Myrtle Beach. Hist ...
and serves the Grand Strand area. The
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
outlet is licensed by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) to broadcast with an ERP of 12 kW. Its studios are located on U.S. Highway 17 in
Murrells Inlet, South Carolina Murrells Inlet is an unincorporated area and census-designated place in Georgetown County, South Carolina, United States. The population was 7,547 at the 2010 United States Census, 2010 census. It is about 13 miles south of Myrtle Beach, South Ca ...
, and its transmitter is located in Carolina Forest.


History

WSEA was originally licensed to Pawleys Island with coordinates . 100.3 signed on with sounds of the ocean in the mid-90s, but then went silent. For a while it aired the programming of
WWXM WWXM (97.7 FM) is a top 40 (CHR) station licensed to Garden City, South Carolina and serves the Grand Strand area. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiat ...
. In September 1998,
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
purchased WSEA, which had gone
dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...
, from Pamplico Broadcasting. The station became "Pirate 100" playing "focused,
guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...
-based
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...
" from the late 70s to the 90s. With a newspaper ad campaign that included the words "Jump Ship",
John Boy and Billy John Isley (born August 15, 1956) and Billy James (born August 31, 1957), known as John Boy & Billy, are American radio personality, radio hosts based in Charlotte, North Carolina. Their comedic morning program ''The John Boy & Billy Big Show'' b ...
debuted on WSEA early in 1999, including "John Boy and Billy's Rock & Roll Racing" on Sundays. Diane Costello was midday host. WSEA/ WJXY-FM/ WXJY program director Buzz Elliott had the afternoon shift (in addition to a morning show on his other two stations), and Shaggy was evening DJ. With a 2,750-watt signal, WSEA had its tower near Carolina Forest. Adding John Boy and Billy gave WSEA an audience five times what it had previously, ten times larger in the morning. Eventually WJXY-FM, a CHR station, put its programming on WSEA before switching to all sports. Early in 2006, Rose Rock, mother of
Chris Rock Christopher Julius Rock (born February 7, 1965) is an American comedian, actor, and filmmaker. He first gained prominence for his stand-up routines in the 1980s in which he tackled subjects including race relations, human sexuality, and obse ...
, had a talk show on WSEA. Later, the station became "Hot 100," with a
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
format, airing Bob & Sheri from Lincoln-Financial Radio's The Link in Charlotte, North Carolina and Ace & TJ Mornings from CBS Radio's Kiss 95.1 in Charlotte, North Carolina. "Hot 100" never really came close to "Mix 97.7" in the ratings. "Power 100.3" signed on April 4, 2009 with the sounds of Hip Hop & R&B. However, as with most Cumulus-owned stations, they were billing themselves as a Rhythmic CHR and using the slogan "#1 for Hits & Hip Hop" as the station targeted a broader multi-racial audience. WSEA 100.3 began stunting during Independence Day holiday weekend of 2010. At 10:03 am on July 5, 2010, WSEA became "i100" with a
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
format created by Jan Jeffries, senior vice president for programming of Cumulus Media. Craig Russ was the program director for the station. WXJY 93.7 FM simulcast the format. On March 5, 2012, WSEA became the new Myrtle Beach affiliate of
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
, moving from sister station WJXY-FM, which picked up WSEA's
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
format. In Fall 2012, WSEA added hourly updates from
CBS Sports Radio Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, Inc ...
from
Boomer Esiason Norman Julius "Boomer" Esiason (; born April 17, 1961) is an American former professional football quarterback who played in the National Football League (NFL) for 14 seasons, primarily with the Cincinnati Bengals. He played college football for ...
,
Tom Tolbert Thomas Byron Tolbert Jr. (born October 16, 1965) is an American sports broadcaster and former professional basketball player. He played a total of seven seasons in the National Basketball Association (NBA). After retiring from basketball, Tolbert ...
, and Doug Gottlieb. The station changed from ESPN to
CBS Sports Radio Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, Inc ...
on January 2, 2013. The station also added an hour to the show in August 2011. ''Sports Talk'', hosted by Phil Kornblut and Kevin McCreary on stations throughout South Carolina, continued to air.


Current on-air programming

Sports Radio 100.3 "The Game" currently airs CBS Sports Radio's nationally syndicated shows including John Feinstein, Maggie and Perloff, Jim Rome, Chris Moore and Brian Jones and Scott Ferrall. The station mixes nationally syndicated shows with a variety of local programming. On August 28, 2023 WSEA rebranded as "100.3 The Game". The station operates as a half-day (6 a.m. to 6 p.m.) simulcast of sister station WNKT in Eastover.


Chanticleer sports

Coastal Carolina Chanticleers WSEA is the flagship station for Coastal Carolina University sports. The station airs a variety of Chanticleer baseball, softball, basketball, football and other sports games. Matt Hogue announces a majority of the sporting events aired on the station. As of August 2017, CCU Sports moved to crosstown station WRNN.


High school sports coverage

"The Team" airs play by play coverage of both high school football and basketball. During the 2012 and 2013 high school football season, "The Team" covered play by play of the Carolina Forest Panthers. In 2013, the station introduced "The High School Basketball Game of the Week" which features two grand strand high school basketball match ups a week. On Fridays during the sports season, Lewis Woodard hosted a weekly wrap up show featuring interviews with local coaches, players and announcers. In 2017, The Carolina Forest Panthers football moved to sister station 1050am WHSC and simulcast on 101.9 W270BZ (Conway). Which brought Socastee Braves Football to The Team.


Sports Talk

"The Game" airs the statewide syndicated show "Sports Talk" with Phil Kornblut and Kevin McCreary.


The Drive with Aaron Marks

''The Drive'' was a local sports talk show that focused most of its attention on sports in the southeastern part of the United States, the Grand Strand Area and major topics in the sports world. The show which first aired on August 1, 2011 was hosted by Aaron Marks and co-hosted by Lewis Woodard a Virginia native, who took listeners through a 2-hour show filled with interviews from across the country. The show was produced by Justin "J.D." Padgett and assisted by the interns. The show featured a couple segments including Cruzin the Region which included interviews dealing with topics in the southeastern part of the United States. The show featured "Local Sports Reports" every 20 minutes (except at the top of the hour). WSEA moved ''The Drive'' from its afternoon time-slot to the morning time-slot, airing from 6:00 a.m. to 9:00 a.m. weekday mornings starting February 10, 2014. This replaced
Tiki Barber Atiim Kiambu "Tiki" Barber Sr. (; born April 7, 1975) is an American former professional football player who spent his entire 10-year career as a running back for the New York Giants of the National Football League (NFL). He played college fo ...
, Brandon Tierney and Dana Jacobson, whose CBS program had aired on the station since January 2013.


Local On-air personalities

The Press box * Allen Smothers * Wally B (Producer and On-Air) * James Clark (Producer and On-Air) Former * Aaron Marks (host) * Lewis Woodard (host and local update announcer) * Justin Padgett (producer) * Nick Baldino (play by play host) * Ashton Leatherman (intern)


Previous logo


References


External links

* * {{Cumulus Media
SEA A sea is a large body of salt water. There are particular seas and the sea. The sea commonly refers to the ocean, the interconnected body of seawaters that spans most of Earth. Particular seas are either marginal seas, second-order section ...
Sports radio stations in the United States Infinity Sports Network stations Cumulus Media radio stations