WSCM (95.7
FM) is a
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
, broadcasting a
classic country music format
An audio format is a medium for sound recording and reproduction. The term is applied to both the physical recording media and the recording formats of the audio content—in computer science it is often limited to the audio file format, but its ...
in
Baldwin, Wisconsin
Baldwin is a village in St. Croix County, Wisconsin, St. Croix County, Wisconsin, United States. The population was 4,291 at the 2020 United States census, 2020 census. The village is adjacent to the Baldwin (town), Wisconsin, Town of Baldwin.
...
. The station is currently owned by Civic Media.
History
Originally licensed to
Durand, Wisconsin
Durand ( ) is a city in and the county seat of Pepin County, Wisconsin, United States. Situated on the banks of the Chippewa River approximately from its confluence with the Mississippi River, the city borders the Town of Durand. The populati ...
, the station went on the air as WRDN-FM on November 17, 1978. While licensed to Durand, the station operated on 95.9 FM. For much of its history, however, the station operated from studios in
Menomonie, a larger city closer to the
Eau Claire Eau Claire (French for "clear water", ''pl.'' ''eaux claires'') is the name of a number of locations and features in North America. The name is pronounced as if it were spelled "O'Clare".
Place names (Canada)
Communities
*Eau Claire, Calgary, a n ...
broadcast market.
The station changed its call sign to WYLT on January 1, 2002, to WJRV on January 17, 2002, and to WDMO on April 1, 2003.
The station formerly also had an
AM sister in Durand, operating on 1430 AM with the call sign WQOQ. That station returned to the original WRDN call sign in 2011.
In 2008, Zoe Communications was granted a construction permit to move the station from Durand to Baldwin, which would also see its frequency changed to the current 95.7 FM.
[News Archive for April 2012]
''Northpine.com'', April 2012. The station relaunched in Baldwin with its current branding and format on April 5, 2012. The AM sister station was sold to Durand Broadcasting, which relaunched it as a separate station with the call sign
WRDN.
They also started local broadcasts of a weekly St. Croix Valley High School Football game on Friday nights and a midweek High School Boys/Girls Basketball game.
On December 1, 2022, the station changed its call sign to WSCM. On December 29, 2022, Civic Media closed on its purchase of WSCM from Zoe Communications.
On January 12, 2023, WSCM relaunched as "St. Croix Country".
WDMO Relaunches as St. Croix Country
Radioinsight - January 12, 2023
References
External links
*
{{Country Radio Stations in Wisconsin
SCM
Classic country radio stations in the United States
Radio stations established in 1974
1974 establishments in Wisconsin