WSBB (1230

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

AM radio station broadcasting an

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

format. Licensed to

New Smyrna Beach, Florida New Smyrna Beach is a city in Volusia County, Florida, United States, located on the central east coast of the state, with the Atlantic Ocean to the east. The downtown section of the city is located on the west side of the Indian River and the ...

, United States, the station serves the Daytona Beach metropolitan area. The station is owned by Diegel Communications and its studios are located at 229 Canal Street, just a few blocks away from WSBB's historic studios on the west end of the causeway. The causeway location, off Indian River North, continues to serve as the main transmission site for WSBB. The stations play adult standards music from over five decades, and the

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

is locally programmed at the station. At the beginning of most hours, WSBB carries

CBS News Radio CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...

. It also broadcasts

University of Florida The University of Florida (Florida or UF) is a public university, public land-grant university, land-grant research university in Gainesville, Florida, United States. It is a senior member of the State University System of Florida and a preem ...

sports, including

Florida Gators football The Florida Gators football program represents the University of Florida (UF) in American football, American college football. Florida competes in the Football Bowl Subdivision (FBS) of the National Collegiate Athletic Association (NCAA) and the ...

games, and the

nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...

'' Dave Ramsey Show''. In addition to being heard on AM 1230, programming is also heard on an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

station, 106.9 W295CN in

Ormond Beach Ormond Beach is a city in Volusia County, Florida, United States. The population was 43,080 at the 2020 census. Ormond Beach lies directly north of Daytona Beach and is a principal city of the Deltona–Daytona Beach–Ormond Beach, FL Metropo ...

. WSBB is also

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

on co-owned WTJV (1490 AM) in DeLand. Both AM stations transmit with 1,000 watts using

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining t ...

s. The translator’s

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

is 250 watts.

History

The

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) granted a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

for a new AM station in New Smyrna Beach in 1950. WSBB

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on February 1, 1952. WSBB stood for “World’s Safest Bathing Beach” as a published advertising gimmick for the area at the time. It was only powered at 100 watts and was owned by the Beach Broadcasting Company. By the 1970s, its power had increased to 1,000 watts by day, 250 watts at night. In the 1980s, the station began broadcasting at 1,000 watts around the clock. In 2006, the station was bought by Gore-Overgaard Broadcasting, Inc., for $450,000. In the spring of 2008, WSBB was sold to Skip Diegel, president of Diegel Communications, LLC.

References

External links

FCC History Cards for WSBBOfficial website
* * * {{Daytona Beach Radio

SBB SBB may refer to: Arts and entertainment * SBB (band), a Polish progressive rock band, or their self-titled albums: ** ''SBB'' (1974 album) ** ''SBB'' (1978 album, Amiga) * Seán Bán Breathnach, also known as SBB, Irish TV personality * ''Saa ...

Radio stations established in 1952 1952 establishments in Florida Adult standards radio stations in the United States