WRWN (107.9 FM, "Rewind 107.9") is a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Port Royal, South Carolina Port Royal is a town on Port Royal Island in Beaufort County, South Carolina, United States. The population was 14,220 at the 2020 census. It is part of the Hilton Head Island-Bluffton-Beaufort metropolitan area. Port Royal is home to Marine Corps ...

and owned by Dick Broadcasting.

History

The station signed on at 107.1 FM. In June 1988, WLOW began playing nostalgia/big band on 106.9 FM, one of the few FM stations to play this style of music. For much of 1994 the station became the home of local talk station WHHR-FM "The News and Conversation Station". The station was costly to operate and a strong opposition was formed against the loss of the nostalgia format, which had found a home on 99.7 FM. WLOW returned to standards in December, 1994. In 1995, Adventure Radio purchased the station and upgraded it to a class C1 station. WLOW traded frequencies with WIJY at 107.9. Over the years the music evolved into adult standards with some

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 1 ...

at night. The standards format continued through late 2005 as "WLOW 107.9 - Good Times, Great Memories" until October 2005. After playing Christmas music during the 2005 holiday season, WLOW rebranded itself and launched a new format, a more up-tempo

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

on the frequency as "Familiar Favorites - 107.9 The Coast". Although the new format was similar to the previous WLOW, it featured more recent material, from artists such as Frank Sinatra,

The Bee Gees ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in ...

The Beach Boys The Beach Boys are an American Rock music, rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and frie ...

Marvin Gaye Marvin Pentz Gay Jr., who also spelled his surname as Gaye (April 2, 1939 – April 1, 1984), was an American singer and songwriter. He helped to shape the sound of Motown (music style), Motown in the 1960s, first as an in-house session player ...

Gloria Estefan Gloria Estefan (; born Gloria María Milagrosa Fajardo García; born 1 September 1957) is a Cuban-American singer, actress, and businesswoman. Estefan is a seven-time Grammy Award winner, a Presidential Medal of Freedom recipient, and has bee ...

, and

Fleetwood Mac Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green (musician), Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the li ...

. Smooth jazz was played at night. After stunting with an all

Irish music Irish music is music that has been created in various genres on the island of Ireland. The indigenous music of the island is termed Irish traditional music. It has remained vibrant through the 20th and into the 21st century, despite globali ...

format as "Shamrock 107.9" on

St. Patrick's Day Saint Patrick's Day, or the Feast of Saint Patrick ( ga, Lá Fhéile Pádraig, lit=the Day of the Festival of Patrick), is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (), the foremost patr ...

, WLOW flipped from Soft AC to

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, qui ...

as Y107.9 - "90's, 2K, & Today!" on March 18, 2011. The call letters were also changed to WXYY. The new station was programmed by Brad Wells and in less than two years on 107.9 raised thousands of dollars for Susan G. Komen For The Cure Coastal Georgia and also collected over 4,000 for the area United States Marine Corps

Toys for Tots Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. The program was founded in 1947 by reservist Major Bill Hendricks. ...

Drive. On March 14, 2014 WXYY's call letters and format were moved to the stronger 100.1 signal as "Y100". 107.9's call letters were changed to WRWN, which stunted again with an all-

format as "Shamrock 107.9". The stunting ended March 18, 2014 when WRWN launched a classic hits format branded as "Rewind 107.9". In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets. On November 1, 2022, WRWN switched to

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...

as "Christmas 107.9" for the first time, before returning to the Classic Hits format on December 26th.

Previous logos

References

External links

* {{Alpha Media Radio stations established in 1988 RWN Alpha Media radio stations