WRWN (107.9 FM, "Rewind 107.9") is a commercail

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Port Royal, South Carolina Port Royal is a town on Port Royal Island in Beaufort County, South Carolina, United States. The population was 14,220 at the 2020 census. It is part of the Hilton Head Island–Bluffton metropolitan area. Port Royal is home to Marine Corps R ...

, and serving

Hilton Head Island Hilton Head Island, often referred to as simply Hilton Head, is a Lowcountry resort town and barrier island in Beaufort County, South Carolina, United States. It is northeast of Savannah, Georgia (as the crow flies), and southwest of Charlesto ...

and the

Savannah metropolitan area The Savannah metropolitan area, officially named the Savannah metropolitan statistical area by the U.S. Office of Management and Budget, is a metropolitan statistical area in the U.S. state of Georgia. It is centered on the city of Savannah a ...

. It airs a classic hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Dick Broadcasting, through licensee Dick Broadcasting Company, Inc. of Tennessee. The studios and offices are on Mall Boulevard in Savannah. It is a Class C2 station. It has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 24,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Ulmer Road in

Bluffton, South Carolina Bluffton is a town in southern Beaufort County, South Carolina, United States. The population as of the 2020 United States Census, 2020 census was 27,716, an increase of over 120% since the 2010 United States census, 2010 census, making it the Li ...

History

Early years

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in . The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WLOW. It broadcast on 107.1 FM and played

big bands A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and ...

, one of the few FM stations to play this style of music. For much of 1994, the station became WHHR-FM, airing a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

format as "The News and Conversation Station". Listeners asked for the return of the nostalgia format, which had found a home on

99.7 FM The following radio stations broadcast on FM frequency 99.7 MHz: Argentina * Alegría in Córdoba * Angelica in Angélica, Santa Fe * Argentina in Mina Clavero, Córdoba * Centro in Santa Rosa, Corrientes * Cordial in Las Breñas, Chaco * Cristal ...

. WLOW began playing big bands again in December, 1994.

Frequency switch

In 1995, Adventure Radio purchased it and upgraded it to a Class C1 station. WLOW traded frequencies with WIJY at 107.9. Over the years, the music evolved into

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

with some

smooth jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...

at night. The standards format continued through late 2005 as "WLOW 107.9 - Good Times, Great Memories" until October 2005. It switched to all-

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

during the 2005 holiday season. After the holidays, WLOW rebranded itself and launched a new format, a

Soft Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

sound as "Familiar Favorites - 107.9 The Coast". Although the new format was similar to the previous WLOW, it featured more recent material, from artists such as

Lionel Richie Lionel Brockman Richie Jr. (born June 20, 1949) is an American singer, songwriter, record producer, and television personality. He rose to fame in the 1970s as a songwriter and the co-lead singer of the Motown group Commodores; writing and recor ...

The Bee Gees ''The'' is a grammatical Article (grammar), article in English language, English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the ...

The Beach Boys The Beach Boys are an American Rock music, rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and their f ...

Marvin Gaye Marvin Pentz Gaye Jr. (; April 2, 1939 – April 1, 1984) was an American Rhythm and blues, R&B and soul singer, songwriter, musician, and record producer. He helped shape the sound of Motown in the 1960s, first as an in-house session player an ...

Gloria Estefan Gloria María Milagrosa Estefan (; ; born September 1, 1957) is an American singer, actress, and businesswoman. Estefan is an eight-time Grammy Awards, Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of t ...

, and

Fleetwood Mac Fleetwood Mac are a British-American Rock music, rock band formed in London in 1967 by the singer and guitarist Peter Green (musician), Peter Green. Green named the band by combining the surnames of the drummer, Mick Fleetwood, and the bassis ...

. Smooth jazz was played at night. After stunting with an all

Irish music Irish music is music that has been created in various genres on the island of Ireland. The indigenous music of the island is termed Irish traditional music (or Irish folk music). It has remained vibrant through the 20th and into the 21st ...

format as "Shamrock 107.9" on

St. Patrick's Day Saint Patrick's Day, or the Feast of Saint Patrick (), is a religious and cultural holiday held on 17 March, the traditional death date of Saint Patrick (), the foremost patron saint of Ireland. Saint Patrick's Day was made an official Chri ...

, WLOW flipped from Soft AC to

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

as Y107.9 - "90's, 2K, & Today!" on March 18, 2011. The call sign was also changed to WXYY. The new station was programmed by Brad Wells. In less than two years on 107.9, it raised thousands of dollars for " Susan G. Komen for the Cure" in Coastal Georgia. It also collected over 4,000 gifts for the area

United States Marine Corps The United States Marine Corps (USMC), also referred to as the United States Marines or simply the Marines, is the maritime land force service branch of the United States Department of Defense. It is responsible for conducting expeditionar ...

Toys for Tots Toys for Tots is a program run by the United States Marine Corps Reserve which distributes toys to children whose parents cannot afford to buy them gifts for Christmas. It was founded in 1947 by reservist Major Bill Hendricks. The Marine T ...

Drive.

Rewind 107.9

On March 14, 2014, WXYY's call letters and format were moved to the stronger 100.1 signal as "Y100". 107.9's call sign was changed to WRWN, which stunted again with an all-

format as "Shamrock 107.9". The stunting ended March 18, 2014, when WRWN launched a classic hits format branded as "Rewind 107.9". In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets, including the purchase of "Rewind 107.9." On November 1, 2022, WRWN switched to

as "Christmas 107.9" for the first time, before returning to the Classic Hits format on December 26.

Previous logos

References

External links

* {{Classic Hits Radio Stations in South Carolina Radio stations established in 1988 RWN Classic hits radio stations in the United States