WRVR (104.5 FM, branded "The River 104.5") is an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio station broadcasting in

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

. It has broadcast this format for at least 34 years as of 2021. Owned by

Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...

, the station's studios are located in Southeast Memphis, and its transmitter is in

Cordova, Tennessee Cordova is a community in Shelby County, Tennessee, United States. Cordova lies east of Memphis, north of Germantown, south of Bartlett, and northwest of Collierville at an elevation of . The majority of Cordova has been annexed by the Cit ...

, outside Memphis. WRVR broadcasts in the

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

format. The station plays pop and soft rock music from the 1970s to the present. 1960s music is occasionally played, and every year from mid-November to December 25, WRVR plays varieties of Christmas music, temporarily replacing its AC format.

History

The 104.5 frequency originally aired religious-oriented programs with the call letters WTCV; later, it carried an easy-listening format with the call letters WAID. On April 23, 1975, it switched formats to MOR with the call letters WQUD and was branded "Quad 104." It was also the sister station at the time of

WDIA WDIA (1070 AM) is a radio station based in Memphis, Tennessee. Active since 1947, it soon became the first radio station in the United States that was programmed entirely for African Americans. It featured black radio personalities; its success ...

(which is where the former WAID call letters—in reverse—came from). "The River" branding is a local reference to the

Mississippi River The Mississippi River is the main stem, primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri River, Missouri. From its traditional source of Lake Ita ...

Former Logos

References

External links

* * 1968 establishments in Tennessee Audacy, Inc. radio stations Mainstream adult contemporary radio stations in the United States Radio stations established in 1968 RVR RVR {{Tennessee-radio-station-stub