WRSB (1600

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Brockport, New York Brockport is a village (New York), village in Monroe County, New York, United States. Most of the village is within the town of Sweden, New York, Sweden, with two small portions in the town of Clarkson, New York, Clarkson. The population was 7,1 ...

, and serving the Rochester metropolitan area. The station broadcasts a

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

tropical The tropics are the regions of Earth surrounding the equator, where the sun may shine directly overhead. This contrasts with the temperate or polar regions of Earth, where the Sun can never be directly overhead. This is because of Earth's ax ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Brian McGlynn, through licensee Genesee Media Corporation. It is operated by William Santiago through his company Uno Communications. WRSB is powered at 300 watts day and 5 watts night both non-directionally. It was previously 1,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, using a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

with a three-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

, to protect other stations on

1590 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1590 kHz: 1590 AM is a Regional broadcast frequency. Argentina * LRI434 in Dolores, Buenos Aires. * Serodino in Serodino, Santa Fe. * Stentor in Bue ...

from interference. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Route 31 in Brockport. Programming is also heard on 250 watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

W248BH at 97.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

in Rochester. WRSB uses the FM dial position in calling itself "La Mega 97.5." It only refers to the AM station in its legal

station identification Station identification (ident, network ID, channel ID or bumper (broadcasting), bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand na ...

once per hour.

History

In 1970, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air as WADD and was owned by a group of local businessmen. The station was a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, broadcasting on 1560 kHz with a power of 1,000 watts, utilizing a three tower in-line directional antenna. It had to go off the air at night because

1560 AM The following radio stations broadcast on AM frequency 1560 kHz: 1560 AM is classified as a United States clear-channel frequency by the Federal Communications Commission. KNZR Bakersfield and WFME New York City share Class A status of 15 ...

is a clear channel frequency reserved in the East for WQEW (now WFME) in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. In 1976, the station was purchased by Canal Communications, inc. and the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

changed to WWBK. It had a full service, middle of the road format of community news and adult pop music. The stations radio personalities at the time included Ron Dylewski, Tim Tango, Rick Hardenbrook (The All American Boy) and the general manager was Don Fuller. In 1979, WWBK obtained a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

allowing it to broadcast at 1,000 watts full-time, by moving up the dial to 1590 kHz. The facility was sold in 1979 and the call letters changed to WJBT on April 14, 1980. On May 24, 1984, the station changed its call sign to WASB. After moving to 1590, it continued to use its directional array to protect the daytime signals of

WGGO WGGO is an AM radio station located in Salamanca (city), New York, Salamanca, New York, United States. The station broadcasts at 1590 kHz. WGGO is owned by Holy Family Communications as part of its network of Catholic radio stations, The Sta ...

and

WAUB WAUB (1590 AM broadcasting, AM) is a commercial radio, commercial radio station city of license, licensed to Auburn, New York. The station is part of the Finger Lakes Radio Group, and is owned by Auburn Broadcasting, Inc. WAUB simulcasts a talk ...

, two stations on the same frequency to the south and east respectively. It was thus audible mostly in Orleans County, with a moderate signal in Genesee and Niagara Counties and almost no signal in the city of Rochester. The fringe signals of WGGO and WRSB interfere with each other in the city of Buffalo. The station was purchased by Genesee Media Corporation on July 8, 2013, at a price of $450,000, which included WRSB, Canandaigua, NY. A call sign change to WOKR followed on January 22, 2015; the WOKR call was formerly used on TV channel 13 (now

WHAM-TV WHAM-TV (channel 13) is a television station in Rochester, New York, United States, affiliated with ABC and The CW. It is owned by Deerfield Media, which maintains a local marketing agreement (LMA) with Sinclair Broadcast Group, owner of Fox ...

) for most of its existence (they had been parked on a station in the Mohawk Valley for several years until a change in that station's ownership made the WOKR calls available for use in Rochester again). On August 1, 2017, the station swapped call signs with its simulcast partner, taking on the call sign WRSB. On October 16, 2017, WRSB changed the format from sports to a full-service Spanish CHR, branded as "Mi 97.5,". The station is one of two Spanish-language outlets in the Rochester market, the other being non-commercial low-power WEPL-LP on 97.1. On January 1, 2019, WRSB changed its moniker to "Mega 97.5". In May 2023, WRSB changed AM frequencies from 1590 kHz to its new frequency at 1600 kHz, eliminating co-channel interference from surrounding stations.Ydun's Medium Wave Info - May 27, 2023
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References

External links

* * {{Spanish Radio Stations in New York RSB (AM) Radio stations established in 1970 1970 establishments in New York (state) RSB Tropical music radio stations