WRRM (98.5 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Cincinnati, Ohio Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

. The station is owned by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

, broadcasting an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. For much of November and December, it switches to

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

. The

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are located on Montgomery Road in North Cincinnati. WRRM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

of 18,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

site is on Radcliff Drive in Cincinnati, near Mill Creek.Radio-Locator.com/WRRM
/ref>

History

Beautiful music

On October 1, 1959 the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as WAEF, a beautiful music station at 104.3 FM. It played quarter hour sweeps of instrumental

cover song In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song released ...

s of pop hits, as well as

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

show tunes. The station moved to 98.5 in 1964 and increased its power. In 1972, the station was acquired by

Susquehanna Broadcasting The Susquehanna Pfaltzgraff Company was a conglomerate of companies that started in the 19th century with Johann George Pfaltzgraff's emigration from Germany to York, Pennsylvania (in the Susquehanna Valley). Johann Pfaltzgraff was a potter and ...

and switched its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to WLQA, still with "beautiful music". Over time, the station's audience was beginning to age; in response, WLQA increased the soft vocals and eased up on the instrumentals in an effort to attract younger listeners.

Soft AC

The station changed its call letters to WRRM and has used the identifier "Warm 98" since first switching to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format in late 1980. To ease the transition to "Warm 98", the station played many of the same songs as it did before, only now they would be performed by the original vocal artists instead of by "beautiful music" orchestras. "Warm 98" was not just one of the first "soft hits" stations in the country, but among the few stations of the genre that has kept this format under the same call sign and identifier for more than four decades. "Warm 98" quickly became popular with women and

Baby Boomers Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that ...

at a time when many of them wanted soft music but didn't care for instrumental easy listening. WRRM played the softer Top 40 hits of the last 20 years. Its initial

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

featured

The Carpenters The Carpenters were an American vocal and instrumental duo consisting of siblings Karen Carpenter, Karen (1950–1983) and Richard Carpenter (musician), Richard Carpenter (born 1946). They produced a distinctive soft musical style, combining ...

Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...

Stevie Wonder Stevland Hardaway Morris (; Judkins; born May 13, 1950), known professionally as Stevie Wonder, is an American and Ghanaian singer-songwriter, musician, and record producer. He is regarded as one of the most influential musicians of the 20th c ...

Fleetwood Mac Fleetwood Mac are a British-American Rock music, rock band formed in London in 1967 by the singer and guitarist Peter Green (musician), Peter Green. Green named the band by combining the surnames of the drummer, Mick Fleetwood, and the bassis ...

and

Dan Fogelberg Daniel Grayling Fogelberg (August 13, 1951 – December 16, 2007) was an American singer, songwriter, and multi-instrumentalist widely known for his 1970s and 1980s soft rock hits, including " Longer" (1979), " Same Old Lang Syne" (1981), and " ...

. The office-friendly format proved to be a real ratings winner.

Move to Mainstream AC

In the early 2000s, WRRM dropped the 1970s titles from its playlist and added more current and upbeat songs from the Adult Contemporary chart, playing

Maroon 5 Maroon 5 is an American pop rock band from Los Angeles, California. It consists of lead vocalist and rhythm guitarist Adam Levine, rhythm guitarist and keyboardist Jesse Carmichael, lead guitarist James Valentine (musician), James Valentine, d ...

Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Known for her autobiographical songwriting, artistic versatility, and Cultural impact of Taylor Swift, cultural impact, Swift is one of the Best selling artists, w ...

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. She is one of the List of best-selling music artists, best-selling music artists in hist ...

Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, musician, and record producer. Regarded as a pop icon, he is known for his three-octave tenor vocal range, live performances, R ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

and

Ed Sheeran Edward Christopher Sheeran ( ; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire, and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

. The playlist also features songs from the 1980s and 90s from artists such as

Billy Joel William Martin Joel (born May 9, 1949) is an American singer, songwriter, and pianist. Nicknamed the "Honorific nicknames in popular music, Piano Man" after his Signature song, signature 1973 song Piano Man (song), of the same name, Joel has ha ...

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...

, Journey,

Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...

Whitney Houston Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer, actress, film producer, model, and philanthropist. Commonly referred to as "Honorific nicknames in popular music, the Voice", she is List of awards and no ...

and

Rod Stewart Sir Roderick David Stewart (born 10 January 1945) is a British singer and songwriter. Known for his distinctive raspy singing voice, Stewart is among the List of best-selling music artists, best-selling music artists of all time, having sold ...

. The station's former frequency of 104.3 on the FM dial is now home to WNLT, a

Contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...

outlet broadcasting the ''

K-Love K-Love (stylized as K-LOVE) is an American Christian radio network. Owned by the Educational Media Foundation (EMF), a non-profit Christian ministry, it primarily broadcasts contemporary Christian music. As of June 2019, the network's progr ...

'' network.

Past programming

For ten years, ending in February 2010, WRRM aired five hours of

Smooth Jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...

on Saturday nights hosted by midday personality Chris Lynn. The last time a Cincinnati FM station ran the Smooth Jazz format on a full-time basis was WVAE ("94.9 The Wave"), which ran from 1995 to 1999; however, the format had returned to the AM dial (albeit satellite-fed) on WCIN, but the station dropped it in May 2009, leaving the Cincinnati radio market without a smooth jazz outlet. Sunday mornings featured the long-running "Sunday Morning Music Hall" hosted by Cincinnati Ballet Music Director Carmon DeLeone. The show first aired on Easter Sunday in 1991 and ended its 16½ year run on January 6, 2008.

References

External links

Warm 98.5 website
* {{coord, 39.122, N, 84.548, W, type:landmark_region:US_source:FCC, display=title RRM Mainstream adult contemporary radio stations in the United States Cumulus Media radio stations