WRRC (107.7 FM, 107.7 The Bronc) is a

college A college ( Latin: ''collegium'') is an educational institution or a constituent part of one. A college may be a degree-awarding tertiary educational institution, a part of a collegiate or federal university, an institution offering ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

Lawrenceville, New Jersey Lawrenceville is an unincorporated community and census-designated place (CDP) located within Lawrence Township in Mercer County, New Jersey, United States.

, serving the students of

Rider University Rider University is a private university in Lawrence Township, New Jersey. It consists of four academic units: the Norm Brodsky College of Business, the College of Liberal Arts and Sciences, the College of Education and Human Services, and West ...

. It is the broadcast outlet for Rider University Men's and Women's basketball, as well as Burlington County and Mercer County High School football and baseball. The radio station originally went on air November 1, 1962, as WRCR, and was located at 640 AM on the dial, broadcasting via carrier current. A student, Ira Kinder, and the director of the college's audio/video department, Gordon Graves, founded the station. In 1965, the station changed its call letters from WRCR to WWRC, because a commercial station on the East Coast wanted the WRCR call letters. In exchange, WWRC received equipment from the commercial station. In 1966, WWRC was moved to the basement of the Hill Dormitory, housing the on-air studio, production studio, record library and two offices. In 1971, WWRC moved to the Student Center building where the Communication Department first began to use the radio station for broadcasting classes. During this time the station operated as a commercial station, programming a news and popular rock format within the campus. In 1984, the station changed its call letters to WRRC, again because another radio station wanted the

WWRC WWRC (570 AM) – branded ''AM 570 The Answer'' – is a commercial conservative talk radio station licensed to serve Bethesda, Maryland. Owned by the Salem Media Group, the station services the Washington metro area and is the market affiliate ...

call. At this time, the college station ceased broadcasting on carrier current and moved to the FM band at 88.5 MHz, sharing the frequency with student-run station WLSR, operated by the nearby Lawrenceville School.https://www.lawrenceville.org/page/news-detail?pk=830157 By the mid-1980s the station was finally able to offer 24-hour programming after WLSR moved from 88.5. However, to ensure student safety, the college opted to lock the Student Center at night, preventing further overnight programming. After just a few weeks of full-time operations, WRRC returned to a shortened broadcast schedule. In 1992, the station moved to its current dial position, 107.7 FM. In 2007, through the use of automated programming, the station resumed 24-hour programming, expanding the air schedule to a full-time schedule. In 2008, the station hired current general manager John Mozes. In 2019, 2021, and 2022, WRRC was nominated for Marconi Awards for College Radio Station of the Year, by the National Association of Broadcasters. WRRC currently broadcasts a freeform format.

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* * * RRC Rider University Radio stations established in 1962 {{NewJersey-radio-station-stub