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WRMF (97.9 FM) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station in
Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida, United States. Located on a barrier island in east-central Palm Beach County, the town is separated from West Palm Beach, Florida, West Palm Beach and Lake Worth Beach, Florida, ...
. It serves the northern sections of the
Miami metropolitan area The Miami metropolitan area is a coastal metropolitan area in southeastern Florida. It is the sixth-largest metropolitan statistical area (MSA) in the United States, the fifth-largest metropolitan area in the Southern United States, and the lar ...
, including
West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
and
Fort Lauderdale Fort Lauderdale ( ) is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and most populous city in Broward County with a population of 182,760 at the 2020 census, making it ...
. The station airs a
hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
and is owned by
Hubbard Broadcasting Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri ...
. The studios and offices are on Northpoint Parkway in
West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
. For the past three decades, WRMF has been at or close to #1 in the West Palm Beach
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
ratings. WRMF has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
of 100,000 watts. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is in Lake Worth, west of
U.S. Route 441 U.S. Route 441 (US 441) is a auxiliary route of U.S. Route 41. It extends from US 41 in Miami, Florida to US 25W in Rocky Top, Tennessee. Between its termini, US 441 travels through the states of Florida, Georgia, North ...
. WRMF is licensed to broadcast in the
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
digital format. The HD2 subchannel
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
s the
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format on
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WFTL WFTL (850 AM broadcasting, AM) is a commercial radio station in West Palm Beach, Florida, serving parts of Palm Beach County, Broward County, and Miami-Dade County. The station airs an talk radio, news-talk radio format, format and is owned by ...
. The HD3 subchannel carries
Haitian Creole Haitian Creole (; , ; , ), or simply Creole (), is a French-based creole languages, French-based creole language spoken by 10 to 12million people worldwide, and is one of the two official languages of Haiti (the other being French), where it ...
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
and
contemporary hits Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
from co-owned
WPBR WPBR (1340 kHz) is a commercial AM radio station licensed to Lantana, Florida and serving the West Palm Beach area. The station airs a Haitian Creole talk and contemporary hits radio format. It is owned by Palm Beach Radio Group LLC. In a ...
.


History


WQXT-FM, WWOS

On March 17, 1957, the station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
as WQXT-FM, the FM counterpart to WQXT (now
WPBR WPBR (1340 kHz) is a commercial AM radio station licensed to Lantana, Florida and serving the West Palm Beach area. The station airs a Haitian Creole talk and contemporary hits radio format. It is owned by Palm Beach Radio Group LLC. In a ...
), under the ownership of the Flame Radio & TV Corporation. They
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
a
full service Full service or Full Service may refer to: Entertainment Books * ''Full Service'' (book), a 2012 memoir by Scotty Bowers * '' Full Service No Waiting'', a 1998 album by Peter Case Music * "Full Service", a song by the New Kids on the Block fr ...
middle of the road format of adult popular music and news, with national shows from the
ABC Radio Network Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), which ...
. The studios were located on Lake Worth Beach. In 1963, WQXT-AM-FM were sold to Fairfax Broadcasting. The following year, the FM station's
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was changed to WWOS, standing for Wonderful World of Stereo," when the station began broadcasting in
FM stereo FM broadcasting is a method of radio broadcasting that uses frequency modulation (FM) of the radio broadcast carrier wave. Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to transmit high-fidelity sound ...
full time. In 1971, the simulcast with WQXT ended, as WWOS switched to
Progressive Rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...
using the call letters WMUM for "The Mother."


WJNO-FM, WRMF

The station was sold in 1971 to Robert M. Weeks, who also owned WJNO (now
WBZT WBZT (1230 AM broadcasting, AM) is a radio station broadcasting a sports gambling format. Licensed to West Palm Beach, Florida, United States, the station serves the West Palm Beach area. With a synchronous amplifier in Pompano Beach, Florida, ...
). The FM station became WJNO-FM, "J-98", switching to an
album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM broadcasting, FM radio format created in the United States in the late 1960s that focuses on the full repertoire of Rock music, rock albums and is currently associated ...
format. WJNO-AM-FM were acquired by Richard M. Fairbanks in July 1979. The FM station's call letters were changed to WRMF in January 1980, representing the owner's initials. Nearly a year later in December 1980, WRMF dropped its album rock format and switched to an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format. When the 1990s rolled along, its format would later begin picking up the tempo and its format moved into a
hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format by the middle of the decade.


Alpha and Hubbard ownership

In the 2010s, WRMF was acquired by
Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...
, based in
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
. On September 27, 2018, Alpha Media agreed to sell its cluster in West Palm Beach to
Hubbard Radio Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri, ...
.Hubbard To Acquire Alpha Media West Palm Beach
/ref> The sale, at a price of $88 million, was consummated on January 23, 2019.


Shows

* The KVJ Show - Weekdays and Saturdays from 6am-10am * Randi West - Weekdays from 10am-2pm * Danny & Meghan-Weekdays from 2pm-7pm * KVJ Replay 7pm * Shirenna - Weekdays from 8pm-midnight * ''South Florida Sunday'' - Sundays from 6-7am (public affairs)


References


External links

* * {{Hubbard Broadcasting Corporation RMF Hot adult contemporary radio stations in the United States 1957 establishments in Florida Radio stations established in 1957 Hubbard Broadcasting