WRBD (1230

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Gainesville, Florida Gainesville is the county seat of Alachua County, Florida, United States, and the most populous city in North Central Florida, with a population of 145,212 in 2022. It is the principal city of the Gainesville metropolitan area, Florida, Gainesv ...

, broadcasting to the Gainesville-

Ocala Ocala ( ) is a city in and the county seat of Marion County, Florida, United States. Located in North Central Florida, the city's population was 63,591 as of the 2020 census, up from 56,315 at the 2010 census and making it the 43rd-most popul ...

Central Florida Central Florida is a Regions of the United States#Florida, region of the U.S. state of Florida. Different sources give different definitions for the region, but as its name implies it is usually said to comprise the central part of the state, in ...

area. It

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

s an

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

format with WMOP (900 AM) in Ocala. They are owned by the Urban One Broadcasting Network headed by radio personality William Johnson. (It is not affiliated with

Urban One Urban One, Inc. (formerly Radio One) is an American media conglomerate based in Silver Spring, Maryland. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-Ame ...

, Inc., based in the

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

area.) WRBD has studios and offices on SW 6th Avenue in Ocala. WRBD is a Class C AM station. It is powered at 1,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

is on NW 67th Street near NW 35th Avenue in Gainesville.Radio-Locator.com/WRBD
/REF> Programming is also heard on 99-watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

W221DX at 92.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

. It uses the translator's frequency for its moniker, "Power 92.1."

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in February 1948 as WGGG. It started with 250 watts of power. The station was owned by Alachua County Broadcasting Company. The offices, studios, transmitter and tower were located near the

Gainesville Regional Airport Gainesville Regional Airport is a public airport three miles northeast of Gainesville, Florida, Gainesville, in Alachua County, Florida, United States. It is owned by Gainesville-Alachua County Regional Airport Authority. The National Plan of In ...

at 1230 Waldo Road, northeast of downtown Gainesville. On November 13, 2017, the station re-branded as ''The Goat''. (Goat stands for the " Greatest of All Time", referring to the top stars of their sport.) WGGG had a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

format, airing programming from the

CBS Sports Radio Infinity Sports Network is an American sports radio network. It debuted as CBS Sports Radio with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. Infinity Sports Network is programmed by Audacy, Inc ...

Network. The station flipped to

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

from November 2021 until June 2022. It was planning a new format and played the holiday tunes until the new sound was ready. The station eventually flipped to

music in October 2022 under ownership of William Johnson's Urban One Broadcasting Network, LLC. In 2023, it switched its callsign to WRBD. In 2024, the FCC assigned the WGGG callsign to a new LPFM radio station on 102.3 MHz in Ossipee NH as WGGG-LP.

References

External links

History of WGGG from Central Florida Radio
* * RBD (AM) Radio stations established in 1948 1948 establishments in Florida Urban contemporary radio stations in the United States {{Florida-radio-station-stub