WRAD (1460

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station licensed to

Radford, Virginia Radford (formerly Lovely Mount, Central City, English Ferry and Ingle's Ferry) is an Independent city (United States), independent city in the U.S. state of Virginia. As of 2020, the population was 16,070 by the United States Census Bureau. For ...

, serving Pulaski and Montgomery Counties in Virginia. It

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

s a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

with co-owned WRAD-FM at 101.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

. Programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

103.5 W278AJ in

Blacksburg, Virginia Blacksburg is an incorporated town in Montgomery County, Virginia, United States, with a population of 44,826 at the 2020 census. Blacksburg and the surrounding county is dominated economically and demographically by the presence of Virginia T ...

. WRAD-AM-FM are owned by

Monticello Media Monticello Media is an American radio broadcasting company that operates six radio stations and two translators in the Charlottesville, Virginia area. The company was formed in 2007 following the purchase of stations previously owned by Clear Cha ...

LLC. The studios and offices are on Lee Highway in Radford. By day, WRAD is powered at 5,000 watts non-directional. At night, to protect other stations on

1460 AM The following radio stations broadcast on AM frequency 1460 kHz: 1460 AM is a Regional broadcast frequency. Argentina * LT29 in Venado Tuerto, Santa Fe * LU30 in Maipu, Buenos Aires * LU34 Pigüé, Buenos Aires * LRK204 in Yerba Buena, ...

from interference, WRAD reduces power to 37 watts.

Programming

Much of the weekday schedule on WRAD-AM-FM is

nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...

. Hosts include

Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays, he co-hosts the morning show '' Fox & Friends'' and he hosts the Fox News Radio program ''The Brian Kilmeade Sh ...

Charlie Kirk Charles James Kirk (born October 14, 1993) is an American Conservatism in the United States, conservative political activist, author and Right-wing populism, right-wing populist media personality. With Bill Montgomery (activist), Bill Montgome ...

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American conservative television presenter, broadcaster and writer. He hosts ''The Sean Hannity Show'', a radio syndication, nationally syndicated talk radio show, has hosted a Hannity, sel ...

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...

and

Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...

. Weekends feature shows on money, health, real estate, and technology. Weekend hosts include

Kim Komando Kimberly Ann Komando (born July 1, 1967) is an American radio personality and the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websi ...

, as well as repeats of weekday shows. Most hours begin with an update from

Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air in 1950. In 1965, it added a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

, WRAD-FM at 101.7

. WRAD-AM-FM had been owned and operated by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

, Inc. On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to

. The sale was approved December 1, 2018.Six areas radio stations sold
/ref>

Translator

References

External links

* * News and talk radio stations in the United States RAD Radio stations established in 1950 1950 establishments in Virginia Radford, Virginia {{Virginia-radio-station-stub