WQLH (98.5 FM, "Star 98") is a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

formatted

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Green Bay, Wisconsin Green Bay is a city in Brown County, Wisconsin, United States, and its county seat. It is located at the head of Green Bay (Lake Michigan), Green Bay (known locally as "the bay of Green Bay"), a sub-basin of Lake Michigan at the mouth of the F ...

and serving Green Bay,

Appleton Appleton may refer to: People and fictional characters * Appleton (surname), including a list of people and fictional characters * Appleton family, an American political, religious and mercantile family * Appleton P. Clark Jr. (1865–1955), Am ...

, Oshkosh, and Northeast

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

. The station is owned and operated by

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

History

The station launched on July 1, 1967, as WDUZ-FM, the sister station to

WDUZ WDUZ (1400 kHz) and WDUZ-FM (107.5 MHz) are radio stations serving the Green Bay, Wisconsin area, simulcasting a sports format as "Sports Radio 107.5 and 1400 The Fan". The stations were owned by Clear Channel Communications, though they wer ...

, on 98.3 with 3,000 watts and a minimal antenna height of 77', and aired a beautiful music format until January 15, 1990. At that time, the station shifted to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format as "Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat)

playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.Warren Gerds, "WQLH swaps formats, brings back prior morning team," ''The Green Bay Press-Gazette'', December 4, 1999. Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus.

References

External links

* * {{coord, 44.645, N, 88.137, W, type:landmark_region:US_source:FCC, display=title QLH Hot adult contemporary radio stations in the United States Cumulus Media radio stations