WQED Multimedia is an American
nonprofit corporation
A nonprofit corporation is any legal entity which has been incorporated under the law of its jurisdiction for purposes other than making profits for its owners or shareholders. Depending on the laws of the jurisdiction, a nonprofit corporation ma ...
based in
Pittsburgh, Pennsylvania
Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
that owns and operates three public broadcasting stations:
* Television station
WQED (TV)
WQED (channel 13) is a PBS member television station in Pittsburgh, Pennsylvania, United States. Owned by WQED Multimedia, it is sister to public radio station WQED-FM (89.3). The two outlets share studios on Fifth Avenue near the Carnegie ...
(VHF channel 4)
* Radio stations
WQED-FM (89.3 FM Pittsburgh) and WQEJ-FM (89.7 FM Johnstown, PA)
The TV station is a member of
PBS, the radio station airs classical music, and WQEJ-FM simulcasts the WQED radio station. The company's headquarters and production facility is located on Fifth Avenue near the
Carnegie Mellon University
Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania, United States. The institution was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools. In 1912, it became the Carnegie Institu ...
campus.
From 1970 to 2009, the company also owned and published ''
Pittsburgh Magazine''.
History
WQED signed on the air on April 1, 1954, as the first community-sponsored educational television station in the United States.
WQED has partnered with local community organizations to improve arts, education, culture, community health, economics and local issues through
civic journalism. WQED's mission is ''to create and share outstanding public media that educates, entertains and inspires''.
''Mister Rogers' Neighborhood''
Fred Rogers of ''
Mister Rogers' Neighborhood
''Mister Rogers' Neighborhood'' (sometimes shortened to ''Mister Rogers'') is an American half-hour educational children's television series that ran from 1968 to 2001. It was created and hosted by Fred Rogers. Its original incarnation, the se ...
'' hosted his namesake show that was recorded at WQED's studio for over three decades on PBS, teaching lifelong lessons to children using storytelling and teaching them to use their imagination.
Rogers then returned to Pittsburgh in 1953 and started his work with WQED. He created "The Children's Corner" for WQED, which then led to the development of a 15-min version of ''Mister Rogers' Neighborhood'' for television in Canada, but soon returned to Pittsburgh. In 1968, the program debuted on
National Educational Television
National Educational Television (NET) was an American non-commercial educational, educational terrestrial television, broadcast television network owned by the Ford Foundation and later co-owned by the Corporation for Public Broadcasting. It op ...
and ran until 2001. It reached over 8 million households on over 300 PBS stations. Rogers' pioneering program was one of the first to encourage children's self-esteem, self-control, cooperation, ability to confront and deal with problems, appreciate diversity and other critical life values and behaviors.
Rogers retired in 2001 and died in 2003. Before his death, he was married to Joanna, with whom he had two sons, James and Joseph, and two grandsons.
Sale of WQEX
In 1959, WQEX (channel 16) was launched for the purpose of classroom instructional content. The network provided specialized educational television starting in 1963, through WQEX. It was the first time that a station used
management training and
vocational education
Vocational education is education that prepares people for a skilled craft. Vocational education can also be seen as that type of education given to an individual to prepare that individual to be gainfully employed or self employed with req ...
in Pittsburgh.
In 1996, WQED tried to sell WQEX, but the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
denied WQED's request. The network pleaded financial hardship, and eventually, the sale was authorized. After that, WQEX would later become
WINP-TV.
Transmitter
WQED's transmitter is located in the Oakland neighborhood, near the campus of the
University of Pittsburgh
The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...
. In addition, the transmitter also supports WINP-TV, a
broadcast translator of
ABC affiliate
WTAE-TV
WTAE-TV (channel 4) is a television station in Pittsburgh, Pennsylvania, United States, affiliated with ABC. It has been owned by Hearst Television since the station's inception, making this one of two stations that have been built and signe ...
(on UHF channel 22), and some additional low-power stations.
On July 1, 2019, WQED changed its frequency to VHF digital channel 4.
References
{{Authority control
Non-profit organizations based in Pittsburgh
Organizations established in 1954
1954 establishments in Pennsylvania