WPRW-FM (107.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

), also known as "Power 107", is a

mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...

station Station may refer to: Agriculture * Station (Australian agriculture), a large Australian landholding used for livestock production * Station (New Zealand agriculture), a large New Zealand farm used for grazing by sheep and cattle ** Cattle statio ...

in the

Augusta, Georgia Augusta is a city on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies directly across the Savannah River from North Augusta, South Carolina at the head of its navigable portion. Augusta, the third mos ...

, radio market. The station is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) to Martinez and has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 24.5 kW. Its studios are located at the Augusta Corporate Center near the

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/ I-520 interchange in Augusta, and the transmitter tower is north of

Appling, Georgia Appling is an Unincorporated area#United States, unincorporated community and census-designated place (CDP) in and the county seat of Columbia County, Georgia, United States. As of the 2020 census, its population is 658. It is part of the August ...

History

The station signed on as WKBG in 1994 with a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

format. In 1996, WKBG was purchased by Wilkes Broadcasting and became WUUS, re-branding itself as "US 107". Wilkes also purchased WGUS-AM-FM and WRXR and housed all three stations in the WGUS building. US-107 hired the former morning talent from Kicks 99 (Jill and Charlie) and the former morning man from WBBQ (Mark Summers) and spent much of the late-1990s going up against established country outlet

WKXC-FM WKXC-FM (99.5 MHz) is a commercial FM radio station licensed to Aiken, South Carolina, and serving the Augusta metropolitan area. The station carries a country music radio format and is owned by the Beasley Broadcast Group. The radio studios ...

, but fared poorly in the ratings. The stations were sold to

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

in 1998. In November 1999, the station switched over to urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime urban outlet WFXA and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of the ''Star and Buc Wild Morning Show''; it now carries ''

The Breakfast Club ''The Breakfast Club'' is a 1985 American independent teen coming-of-age comedy-drama film written, produced, and directed by John Hughes. The ensemble cast includes Emilio Estevez, Paul Gleason, Anthony Michael Hall, Judd Nelson, Molly Ring ...

'' in the mornings. The station is owned by

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

and competes with WFXA and WIIZ.

External links

Power 107
— official website * {{coord, 33.613167, N, 82.297333, W, type:landmark_region:US_source:FCC, display=title HD Radio stations PRW-FM Mainstream urban radio stations in the United States Radio stations established in 1994 1994 establishments in Georgia (U.S. state) IHeartMedia radio stations

History

See also

External links