WPLA (107.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Green Cove Springs, Florida Green Cove Springs is a city in and the county seat of Clay County, Florida, United States. Green Cove Springs is a part of the Jacksonville, Florida Metropolitan Statistical Area. The population was 9,786 at the 2020 census, up from 6,908 at ...

, and serving the

Greater Jacksonville The Jacksonville Metropolitan Area, also called the First Coast, Metro Jacksonville, or Northeast Florida, is the metropolitan area centered on the principal city of Jacksonville, Florida and including the First Coast of North Florida. As of th ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. The station broadcasts an

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by iHeartMedia, Inc. WPLA serves as the primary

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station for the

First Coast Florida's First Coast, or simply the First Coast, is the Atlantic coast of North Florida in the United States. It is the same general area as the directional region of Northeast Florida. It consists roughly of the counties abutting Jacksonville: ...

. WPLA's

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

s are on Belfort Parkway in Jacksonville's Southside neighborhood, and the

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is off Hogan Road in the Arlington section.

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

in May 1977 as beautiful music WJEE. In 1981, it switched to

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

as WCRJ-FM. In 1991, the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

changed to WROO as "Rooster Country". On December 19, 2005, it became the new home for

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

station WPLA "Planet Radio". While WPLA saw its ratings rise after the frequency change, the station began losing ground when it had to split the alternative rock audience when 102.9 WXXJ (now WEZI) signed on in 2009. On August 4, 2010, the station flipped to classic hits-formatted "Magic 107.3", competing primarily against WJGL. On October 13, 2010, WPLA changed its call sign to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010. On April 18,

2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...

, the station flipped to adult hits as "107.3

Jack FM Jack FM is a radio network brand that is licensed by Sparknet Communications, with the exception of the European Union where it is licensed by Oxis Media. It plays an adult hits radio format, format, in most cases not using disc jockey, DJs. F ...

" (later adopting the call sign WWJK to go with the new Jack-FM branding). In May 2013, program director Skip Kelly (formerly of WFKS, KIIS-FM, KYSR and WXKS-FM) was brought in. On April 17, 2017, WWJK dropped the "Jack FM" brand and re-branded as "107.3 Jacksonville", with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as "107.3 The River". On March 8, 2019, WWJK flipped back to rock as "107.3 Planet Radio", returning the brand and format to both WWJK and a full-power signal. The syndicated ''

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'' morning show also returned to the station. On October 30, 2023, WWJK changed its call sign back to WPLA. In February 2025, WPLA-Hd2 was formed and started broadcasting I Heart Radio 00's, a internet radio station, by IHeart Media, playing pop music from the years 2000-2010, after WWHT-Fm HD2 was shut off by sister station, WWHT-FM in Syracuse, NY.

References

External links

* * {{iHeartMedia

PLA Pla may refer to: People * Cecilio Plá (1860–1934), Spanish painter * Conrad Pla (born 1966), Canadian kickboxer and actor * Jim Pla (born 1992), French racing driver * Joan Baptista Pla (ca. 1720–1773), Spanish composer and oboist * Josefina ...

Active rock radio stations in the United States Radio stations established in 1977 IHeartMedia radio stations 1977 establishments in Florida