WPIT (730
AM) is a
commercial
Commercial may refer to:
* (adjective for) commerce, a system of voluntary exchange of products and services
** (adjective for) trade, the trading of something of economic value such as goods, services, information or money
* a dose of advertising ...
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in
Pittsburgh, Pennsylvania
Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
. It carries a
Christian talk and teaching
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. At night,
classic
A classic is an outstanding example of a particular style; something of Masterpiece, lasting worth or with a timeless quality; of the first or Literary merit, highest quality, class, or rank – something that Exemplification, exemplifies its ...
Christian contemporary music
Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith an ...
is heard. WPIT is licensed to the Salem Communications Holding Corporation, which is owned by the
Salem Media Group
Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...
. The
studio
A studio is a space set aside for creative work of any kind, including art, dance, music and theater.
The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal.
Types Art
The studio of any artist, esp ...
s are at Parkway Center in Pittsburgh.
By day, WPIT is powered at 5,000
watt
The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s; because
730 AM
730 AM is a Mexican and Canada, Canadian clear-channel frequency. XEX-AM, XEX Mexico City and CKAC Montreal are the list of broadcast station classes, Class A stations on 730 kHz. The following radio broadcasting, radio stations broadcast on ...
is a Canadian and
Mexican clear channel frequency WPIT must reduce power to only 24 watts at night, to avoid interference. The
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is off Mount Troy Road in Pittsburgh. The station's antenna system uses a single tower that results in an
omnidirectional signal pattern. According to the Antenna Structure Registration database, the tower is tall. Programming is also heard on 250 watt
FM translator
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
W243CW at 96.5
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
.
Programming
WPIT carries both local and national religious leaders, including
Adrian Rogers
Adrian Pierce Rogers (September 12, 1931 – November 15, 2005) was an American Baptist pastor and conservative author. He served three terms as president of the Southern Baptist Convention (1979–1980 and 1986–1988).
Early life and educatio ...
,
David Jeremiah
David Jeremiah (born February 13, 1941) is an American evangelical Christian author, founder of Turning Point Radio and Television Ministries and senior pastor of Shadow Mountain Community Church, a Southern Baptist megachurch in El Cajon, Ca ...
,
Alistair Begg
Alistair Begg (born May 22, 1952) is an American pastor of Scottish birth. He is the senior pastor of Cleveland's Parkside Church (located in Bainbridge Township, Geauga County, Ohio), a position he has held since 1983. He is the voice behind ...
and
Chuck Swindoll
Charles Rozell Swindoll (born October 18, 1934) is an evangelical Christian pastor, author, educator, and radio preacher. He founded Insight for Living, headquartered in Frisco, Texas, which airs a radio program of the same name on more than 2 ...
. It uses
brokered programming
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...
where hosts pay for time on the station and may use their shows to seek donations to their ministries. World and national news is supplied by
SRN News
Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and what ...
. The station is the Pittsburgh affiliate for
Penn State Nittany Lions
The Penn State Nittany Lions are the athletic teams of Pennsylvania State University, except for the women's basketball team, known as the Penn State Lady Lions basketball, Lady Lions. The school colors are navy blue and white. The school mascot ...
football
Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...
.
From 6:30 p.m. to 6 a.m., WPIT switches to a
Christian contemporary music
Contemporary Christian music (CCM), also known as Christian pop, and occasionally inspirational music, is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith an ...
format. WPIT is one of two
Christian radio
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
stations owned by Salem in Pittsburgh.
Sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
101.5
WORD-FM
WORD-FM (101.5 MHz) is a Christian talk radio station based in Pittsburgh, Pennsylvania. Owned by the Salem Media Group, the station broadcasts with an ERP of 43 kW. Its transmitter is located in Reserve Township, Pennsylvania.
History ...
carries
Christian talk and teaching
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
programs around the clock.
History
WPIT
signed on
A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air in 1947. It has been a
Christian radio
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
station for most of its history and at one time was a
simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
of its FM
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
, 101.5
WORD-FM
WORD-FM (101.5 MHz) is a Christian talk radio station based in Pittsburgh, Pennsylvania. Owned by the Salem Media Group, the station broadcasts with an ERP of 43 kW. Its transmitter is located in Reserve Township, Pennsylvania.
History ...
.
WPIT's studios were once located on Smithfield Street in downtown Pittsburgh. A neon sign reading "WPIT DIAL 730" hung outside their former location for years after they had moved out, well into the early 1980s. The station moved to Gateway Towers in downtown Pittsburgh around 1980, next door to the
KDKA and
KDKA-TV
KDKA-TV (channel 2), branded CBS Pittsburgh, is a television station in Pittsburgh, Pennsylvania, United States. It is owned and operated by the CBS television network through its CBS News and Stations division alongside WPKD-TV (channel 19), a ...
home of One Gateway Center.
In September 1991,
Richard Rossi
Richard Rossi (born March 2, 1963) is an American filmmaker, actor, writer, talk radio host, musician, and former evangelical minister.
Among Rossi's projects are the film '' Canaan Land'' which contained five songs by Rossi, '' Baseball's Last ...
began broadcasting his nightly radio show ''Rich Rossi Live'' on Pittsburgh's WPIT-FM. The program created controversy when Rossi challenged the sale of WPIT to Salem, calling Christian radio and other evangelical churches "whores" who sell out the gospel for money.
WPIT has had only three managers in its long history. Michael Komichak, who also built the station back in 1947 and did much of its engineering work, Chuck Gratner, who assumed control of WPIT-AM and FM after both were sold to Salem in 1993, and then-sales manager Tom Lemmon, who became General Manager following Gratner's retirement in 2014.
After Salem's takeover, old policies against atheist guests were lifted and
Richard Dawkins
Richard Dawkins (born 26 March 1941) is a British evolutionary biology, evolutionary biologist, zoologist, science communicator and author. He is an Oxford fellow, emeritus fellow of New College, Oxford, and was Simonyi Professor for the Publ ...
has even appeared on air. Once the sale to Salem was complete, the operations of WPIT and WORD-FM moved up to Seven Parkway Center in Greentree, just outside the Pittsburgh city limits.
WPIT had some secular conservative talk programming in its lineup (
Dr. Laura
Doctor is an academic title that originates from the Latin word of the same spelling and meaning. The word is originally an agentive noun of the Latin verb 'to teach'. It has been used as an academic title in Europe since the 13th century, w ...
,
Michael Medved
Michael S. Medved (born October 3, 1948) is an American radio show host, author, political commentator, and film critic. His talk show, ''The Michael Medved Show'', is syndicated from his home station KTTH in Seattle. It is available via Cable ...
, and
Hugh Hewitt
Hugh Hewitt (born February 22, 1956) is an American conservative political commentator, radio talk show host with the Salem Radio Network, attorney, academic, and author. He writes about law, society, politics, and media bias in the United States ...
), but religious programming continues to fill most of the station's hours. For many years, WPIT has also aired foreign-language and ethnic programming on weekends.
The station is known as "73 WPIT"
References
External links
FCC History Cards for WPIT*
{{Salem Communications
PIT
PIT
Radio stations established in 1947
1947 establishments in Pennsylvania
Salem Media Group radio stations