WPCA (800 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

Mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...

format. Licensed to

Waupaca, Wisconsin Waupaca ( ) is a city in and the county seat of Waupaca County, Wisconsin, United States. The population was 6,282 at the 2020 census. The city is located mostly within the Town of Waupaca, and it is politically independent of the town. A po ...

, United States, the station is currently owned by Donald Grassman and Keith Bratel, through licensee Tower Road Media.

800 AM The following radio stations broadcast on AM frequency 800 kHz: 800 AM is a Mexican clear-channel frequency; XEROK Ciudad Juárez, is the dominant station on 800 AM. See also List of broadcast station classes. In Argentina * LT43 in Cha ...

is a Mexican

clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...

frequency.

History

The station began broadcasting on April 29, 1956, under founding owner Dorothy Laird. Mrs. Laird was part of the Laird family, whose presence in broadcasting included patriarch Ben Laird owning Green Bay's WDUZ-AM & FM as well as stations in Upper Michigan and South Dakota."WDUX Sold as Laird Family Exits Broadcasting
from Northpine.com, 2/27/2020 The station, at 800 kHz, started with a daytime operation of 500 watts, then later 1 kW. Around 1964, daytime power was increased to 5 kW, with a pre-sunrise power of 500 watts. Post-sunset authority was granted in 1987. For many years, WDUX simulcast the contemporary music format of sister station WDUX-FM (92.7). At some point, "AM 800" would split from the simulcast and converted to a classic country format, at times either digitally-automated or carrying

Dial Global Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The c ...

's "Classic Hit Country" format. In February 2020, Ben and Dorothy Laird's son, Bill Laird, would retire from broadcasting and sell WDUX and WDUX-FM to Tower Road Media, whose principal owners have stakes in other stations in Northeast Wisconsin and

Iron Mountain, Michigan Iron Mountain is a city in and the county seat of Dickinson County, Michigan. The population was 7,518 at the 2020 United States census, 2020 census, down from 7,624 at the 2010 United States Census, 2010 census. Located in the state's Upper Penin ...

. By that May, when WDUX-FM would change formats from adult contemporary to classic hits, WDUX would temporarily leave the air to update its broadcast facilities. On July 13 at 4:20 p.m., the station returned to the air with a new

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

(WPCA), a new

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

signal (W264DS, at 100.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) as

, rebranded as "100.7 The Foundry," a nod to the Waupaca Foundry."New 'Hot Rockin' FM Station On The Air In Waupaca,"
from Northpine.com, 7/13/2020

References

External links

100.7 The Foundry Facebook
* * {{Active Rock Radio Stations in Wisconsin PCA (AM) Radio stations established in 1956 1956 establishments in Wisconsin Active rock radio stations in the United States