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WNIS (790 AM) is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
Norfolk, Virginia Norfolk ( ) is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth of Virginia in the United States. Incorporated in 1705, it had a population of 238,005 at the 2020 United States Census, 2020 cen ...
, and serving the
Hampton Roads Hampton Roads is the name of both a body of water in the United States that serves as a wide channel for the James River, James, Nansemond River, Nansemond and Elizabeth River (Virginia), Elizabeth rivers between Old Point Comfort and Sewell's ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. WNIS is owned and operated by Sinclair Telecable, Inc. It airs a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informati ...
. WNIS has
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...
s and offices on Waterside Drive in Norfolk. Its
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...
is off Hall Road in
Hampton Hampton may refer to: Places Australia *Hampton bioregion, an IBRA biogeographic region in Western Australia * Hampton, New South Wales *Hampton, Queensland, a town in the Toowoomba Region *Hampton, Victoria Canada *Hampton, New Brunswick *Ham ...
. It transmits with 5,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s around the clock, using a
directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performan ...
with a three-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
. Weekdays, WNIS has local morning
drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this cla ...
talk and information shows called "Marcrini's Morning News" and the “Karen and Mike Show.” Other weekday hours feature
nationally syndicated Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...
shows from
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commenta ...
,
Brian Kilmeade Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays he co-hosts the morning show, '' Fox & Friends'', and he hosts the Fox News Radio program ''The Brian Kilmeade Sh ...
, "
Clay Travis Richard Clay Travis (born April 6, 1979) is an American writer, lawyer, radio host and television analyst. As a sports journalist, Travis founded ''OutKick''. As a political commentator, he and Buck Sexton host ''The Clay Travis and Buck Sexto ...
&
Buck Sexton Buck Sexton is an American radio host and television talk show host, author, and conservative political commentator. He is the co-host with Clay Travis of ''The Clay Travis and Buck Sexton Show'', a nationally syndicated talk radio show, and ...
,"
Mark Levin Mark Reed Levin (; born September 21, 1957) is an American lawyer, author, and radio personality. He is the host of syndicated radio show '' The Mark Levin Show'', as well as ''Life, Liberty & Levin'' on Fox News. Levin worked in the admini ...
, "
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in ...
with
George Noory George Ralph Noory (born June 4, 1950) is an American radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show '' Coast to Coast AM''. The program is syndicated to hundreds of radio stations in ...
" and "
This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In ...
." Weekends feature shows on money, health, cars and fishing, with syndicated hosts including
Kim Komando Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...
,
Guy Benson Guy Pelham Benson (born March 7, 1985) is an American columnist, commentator, and political pundit. He is a contributor to Fox News, political editor of Townhall.com, and a conservative talk radio host. Benson served as a Fellow at the George ...
, Rudy Maxa, Mike Imprevento, " Live on Sunday Night, It's Bill Cunningham" and " Somewhere in Time with Art Bell." Most hours begin with world and national news from
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, F ...
.


History

The station
signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...
in September 1952 as WRAP, a
daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...
at 1050 kHz, with a power of 500 watts. It was required to
sign-off A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...
at sunset to avoid interfering with other radio stations on
AM 1050 The following radio stations broadcast on AM frequency 1050 kHz: 1050 AM is a Mexican clear-channel frequency. XEG in Monterrey (Guadalupe, Nuevo León) is the dominant Class A station on this frequency. See also List of broadcast station ...
, primarily XEG in
Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is ancho ...
,
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
. In 1956, another Norfolk daytimer, 860 WCAV, left the air, allowing WRAP to relocate to
AM 850 The following radio stations broadcast on AM frequency 850 kHz: 850 AM is a United States clear-channel frequency. KOA and KICY share Class A status of 850 kHz. In Argentina * La Gauchita in Morón, Buenos Aires In Mexico * in ...
. On the new frequency, WRAP could broadcast around the clock. The daytime power was increased to 5,000 watts and the nighttime power to 1,000 watts. WRAP was programmed to Norfolk's
African-American African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
community. Its call sign used the word "RAP," an
African-American English African-American English (or AAE; also known as Black American English, or Black English in American linguistics) is the set of English sociolects spoken by most Black people in the United States and many in Canada; most commonly, it refer ...
word for "talk" or "discussion." (It would be several decades before "
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
" began referring to a musical style.) An advertisement in the 1957 edition of '' Broadcasting Yearbook'', using the descriptions of the era, said "Survey figures show the most
Negro In the English language, ''negro'' is a term historically used to denote persons considered to be of Black African heritage. The word ''negro'' means the color black in both Spanish and in Portuguese, where English took it from. The term can be ...
es in the Norfolk area listen most to WRAP." It added that WRAP, at 850
kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). The ...
s, was "the only all-Negro station in Norfolk." For more on the history of the station, see WRAP (Norfolk). In 1987, WRAP was acquired by local cable TV company Clinton Cablevision (later Sinclair Telecable). The new owner flipped the format to talk. The call sign was changed to WNIS, standing for "News and Information Station". The R&B format and WRAP call letters moved to AM 1350 in nearby
Portsmouth Portsmouth ( ) is a port and city status in the United Kingdom, city in the ceremonial county of Hampshire in southern England. The city of Portsmouth has been a Unitary authorities of England, unitary authority since 1 April 1997 and is admi ...
(now
gospel Gospel originally meant the Christian message (" the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words a ...
-formatted
WGPL WGPL is a Black Gospel formatted broadcast radio station licensed to Portsmouth, Virginia, serving Hampton Roads. WGPL is owned and operated by Friendship Cathederal Family Worship Center, Inc. The station began broadcasting as WSAP in Februar ...
). WNIS picked up programming from
ABC Talkradio Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), whi ...
,
NBC Talknet NBC Talknet was a nighttime programming block on the NBC Radio Network from the 1980s to the 1990s. It comprised several advice-oriented call-in talk shows, the most notable personalities being Bruce Williams and Sally Jessy Raphael. At a ...
and the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. rad ...
's
Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American television and radio host, whose awards included 2 Peabodys, an Emmy and 10 Cable ACE Awards. Over his career, he hosted over 50,000 interviews. ...
Show. The host who launched the new format was Gordon Hammett, a
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
radio veteran who had more than 40 years in the industry with stints that included
WNBC WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo statio ...
, WMCA, and WNEW. He started a club called the Tidewater Talkers for his loyal listeners. His guests ranged from Sen.
John Warner John William Warner III (February 18, 1927 – May 25, 2021) was an American lawyer and politician who served as the United States Secretary of the Navy from 1972 to 1974 and as a five-term Republican U.S. Senator from Virginia from 1979 to 20 ...
to
Al Goldstein Alvin "Al" Goldstein (January 10, 1936December 19, 2013) was an American pornographer. He is known for helping normalize hardcore pornography in the United States. Background Goldstein was born in Williamsburg, Brooklyn to a Jewish family. He ...
. In July 1997, WNIS and its
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
, WTAR, switched facilities. WNIS moved to AM 790, while WTAR took over the 850 kHz spot on the dial.Broadcasting & Cable Yearbook 1998 page D-461
/ref> 850 has the stronger signal, broadcasting at 50,000 watts by day, the highest power authorized for AM stations by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...
. At night it runs 25,000 watts, while 790 kHz transmits 5,000 watts day and night. Both stations had talk formats, although 850 WTAR is now a
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comedy ...
station and
network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
of
Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...
.


References


External links


AM 790 WNIS Online

Sinclair Telecable List of Stations
{{News/Talk Radio Stations in Virginia NIS News and talk radio stations in the United States Radio stations established in 1923 1923 establishments in Virginia