WMYB (92.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a top 40 (CHR) FM radio station licensed to

Myrtle Beach, South Carolina Myrtle Beach is a resort city on the East Coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as the "Grand Strand” in the northeastern part of the state. Its ...

. It serves the

Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...

and Myrtle Beach areas. The station is licensed by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

(FCC) to broadcast with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 94 kW. The station goes by the name Energy 92.1. Its studios are located in Myrtle Beach, and its transmitter is located in Murrells Inlet.

History

WMYB-FM signed on January 11, 1965, with 3,000 watts simulcasting sister station 1450/WMYB'sDavid Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," ''The Sun News'', March 12, 1997. "Good Music" (American Songbook) format in mono. WMYB-FM played

Country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

music for a while. Later, the station switched to

disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...

with the callsign WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music, which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market. By 1999, WJYR had added

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ; ) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved by Samson, a Nazirite who possesses great strength and serves as t ...

. When

NextMedia Group NextMedia Group was an out-of-home media company headquartered in Greenwood Village, Colorado. NextMedia owned and operated 33 AM and FM stations, 5,700 outdoor advertising display across several regions and markets, as well as an interactive div ...

bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1. However, the

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format and WMYB callsign of " Star 99.5" were moved temporarily to 94.5 and then to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5. WMYB changed to

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ. The slogan was "Today's Music." NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014. Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

for $264 million. After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music on September 12 before a switch to

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

at 9 a.m. on September 15. "Energy" launched with Sia's " The Greatest" featuring

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...

. A month and a half later, WMYB added "Brooke & Jubal in the Morning" in morning drive. In September 2017, Dick Broadcasting announced the purchase of

stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million. The acquisition of WMYB by Dick Broadcasting was consummated on December 20, 2017. After the

2022 Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...

, WMYB became "Ukraine 92.1" for the first weekend in March, with comments from Ukrainians living in the area and information on how to help.

Film appearances

WMYB-FM was referenced in the 2005 film ''

Good Night, and Good Luck ''Good Night, and Good Luck'' (stylized as ''good night, and good luck.'') is a 2005 historical drama film directed by George Clooney from a screenplay by Clooney and Grant Heslov. It stars David Strathairn, Patricia Clarkson, Clooney, Jeff D ...

'', a film about communism in the U.S.

References

External links

* * {{Contemporary Hit Radio Stations in South Carolina MYB Contemporary hit radio stations in the United States