WMXH-FM (105.7 FM) is a

Christian Adult Contemporary Christian adult contemporary, also known as Christian AC, CAC, or Christian Adult Contemporary Airplay, is a form of radio-played contemporary Christian music, ranging from 1960s Jesus music and 1970s Christian soft rock music to predominately ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Luray, Virginia Luray is the county seat of Page County, Virginia, United States. It is in the Shenandoah Valley and found within the northwestern part of the Commonwealth. The population was 4,831 at the 2020 United States census, 2020 census. The town was fo ...

, serving Page County, Southern

Shenandoah County Shenandoah County (formerly Dunmore County) is a county (United States), county located in the Commonwealth (U.S. state), Commonwealth of Virginia. As of the 2020 United States census, the population was 44,186. Its county seat is Woodstock, V ...

and Northern Rockingham County, all in

Virginia Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...

. WMXH-FM is owned and operated by Baker Family Stations, through licensee Positive Alternative Radio, Inc.

History

The station first launched on October 16, 1979 with the callsign WLCC as an

Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format, branded as "106.3 WLCC" and was owned by the Luray Caverns Corporation. In 1989 the FCC required WLCC to change the frequency to 105.7, to allow a new station to be built at

Churchville, Virginia Churchville is a census-designated place (CDP) in the western part of Augusta County, Virginia, United States. The population as of the 2010 Census was 194.

on 106.3 (this station is now

WCNR WCNR (106.1 FM broadcasting, FM) is an adult album alternative formatted Broadcasting, broadcast radio station licensed to Keswick, Virginia, serving Charlottesville, Virginia, Charlottesville, Albemarle County, Virginia, Albemarle and Western ...

); WLCC also filed to increase power as a result. On May 8, 1998, the station's format was segued to

Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

. On the same date, the station's callsign was changed to WMXH-FM, as well as its branding, to "Mix 105.7". In mid-2002, WMXH-FM switched to an

Adult Standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

format, branded as "Stardust 105.7; The Music of Your Life". The station played hits from the 1940s through the 1960s. On June 4, 2014, WMXH-FM and sister station WRAA were sold to Hayden Hamilton Media Strategies for $325,000. The sale was closed on October 1, 2014. On the night of October 24, 2014, WMXH-FM dropped its

format and went silent until approximately 10:00 A.M. on December 18, 2014, when it returned on the air with a Classic Hits format branded as "Bright Radio 105-7; Sassy Soul; Fun Time Rock & Roll", playing hits from the 1960s through the 1990s. On April 17, 2019, WMXH-FM began simulcasting WPER, Fredericksburg, VA. Hayden Hamilton Media Strategies sold WMXH-FM and WRAA to WPER owner Baker Family Stations effective December 19, 2019, for $165,000.

References

External links

{{Harrisonburg Radio Contemporary Christian radio stations in the United States 1979 establishments in Virginia Radio stations established in 1979 MXH-FM