non-commercial
A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on bu ...
Christian
A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
having
Peachtree City, Georgia
Peachtree City is the largest city in Fayette County, Georgia, United States. As of the 2020 census, it had a population of 38,244. Peachtree City is located in southern Metro Atlanta.
Golf carts are widely used in the city. Over 10,000 hous ...
as its
city of license
In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator.
In North American broadcast ...
. WMVW airs a format consisting of
Christian talk and teaching
Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...
programs as well as
Christian music
Christian music is a genre of music that has been written to express either personal or a communal belief regarding Christianity, Christian life and faith. Common themes of Christian music include praise, worship, penitence and lament, and its f ...
. Programs heard on WMVW include ''Running to Win'' with Erwin Lutzer, ''Turning Point'' with
David Jeremiah
David Jeremiah (born February 13, 1941) is an American evangelical Christian author, founder of Turning Point Radio and Television Ministries and senior pastor of Shadow Mountain Community Church, a Southern Baptist megachurch in El Cajon, Ca ...
, ''
Focus On The Family
Focus on the Family (FOTF or FotF) is an American Christian fundamentalism, Evangelical Protestant organization founded in 1977 in Southern California by James Dobson, based in Colorado Springs, Colorado. The group is one of a number of Evangel ...
'', and ''Revive Our Hearts'' with
Nancy DeMoss Wolgemuth
Nancy DeMoss Wolgemuth (born September 3, 1958), also known as Nancy Leigh DeMoss, is a prominent Bible teacher, public speaker and founder of ''Revive Our Hearts'' ministry for women. In 2015, DeMoss married best-selling author and a former presid ...
.PROGRAM GUIDE WMVV. Retrieved November 18, 2018.
The station came on the air in early 2010 as part of the
American Family Radio
American Family Radio (AFR), also known as American Family News (AFN), is a network of more than 180 radio stations broadcasting Christian-oriented programming to over 30 states.WMVV FM 90.7 in nearby
Griffin, Georgia
Griffin is a city in and the county seat of Spalding County, Georgia, Spalding County, Georgia (U.S. state), Georgia, United States. It is part of the Atlanta metropolitan area. As of the 2020 United States census, 2020 census, the city had a po ...
, both of which are on the southern edge of
metro Atlanta
Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...
, and are part of its
media market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
. The station's original application dates back to 1997, and its
construction permit
Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions.
House building permits, for example, are subject to bu ...
was finally issued a decade later in 2007, superseding two issued in 2005. It requested and received a modification of the permit in 2009, and in May 2010 requested and was finally issued its
broadcast license
A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...