WMSR-FM (94.9 MHz) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to

Collinwood, Tennessee Collinwood is a city in Wayne County, Tennessee, United States. The population was 982 at the 2010 census, down from 1,024 in 2000. History Collinwood was established in 1913 as a stop on the Tennessee Western Railroad, a rail line constructed ...

. It is part of the

Florence Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico ...

Muscle Shoals, Alabama Muscle Shoals is the largest city in Colbert County, Alabama, United States. It is located along the Tennessee River in the northern part of the state and, as of the 2010 census, the population of Muscle Shoals was 13,146. The estimated popul ...

, radio market and is owned by Mike Self and

Parker Griffith Rolf Parker Griffith Jr. (born August 6, 1942) is an American retired physician, entrepreneur and politician who served in the Alabama State Senate from 2006 to 2008 and then as the U.S. representative for from 2009 to 2011. A lifelong member ...

through licensee Singing River Media Group, LLC.

History

WMSR-FM began as country WTNR-FM, simulcasting WTNR from Waynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM. As of August 30, 2013, the station flipped from

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

(CHR) to

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

(AAA), keeping the "Star" name. Most of the airstaff remained following the format adjustments. The station retained the popular '' Kidd Kraddick in the Morning Program''. On November 2, 2015, WMSR rebranded as "94.9 The X". In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9". On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".A New Country Bull Debuts in Muscle Shoals
Radioinight - April 26, 2019

Former logo

References

External links

WMSR-FM official website
* Country radio stations in the United States MSR-FM Radio stations established in 1991 1991 establishments in Tennessee {{Tennessee-radio-station-stub