WMSO (1240 AM) is an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Southaven, Mississippi Southaven is a city in DeSoto County, Mississippi, United States. It is a principal city in Memphis metropolitan area, Greater Memphis. The 2020 United States census, 2020 census reported a population of 54,648, making it the List of municipal ...

, serving Metro

Memphis Memphis most commonly refers to: * Memphis, Egypt, a former capital of ancient Egypt * Memphis, Tennessee, a major American city Memphis may also refer to: Places United States * Memphis, Alabama * Memphis, Florida * Memphis, Indiana * Mem ...

. WMSO is owned by Flinn Broadcasting, and operated under an LMA by ER Entertainment.

History

On May 13, 2019, WMSO changed its format from southern gospel to urban oldies, branded as "Memphis Soul 104.1". On June 8, 2020, WMSO changed its format from urban oldies to classic hip hop, branded as "Bumpin 104.1". On November 13, 2023, WMSO changed its format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1". On June 1, 2024, WMSO changed its format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".A New Source For 104.1 Memphis
Radioinsight - June 2, 2024

FM translator

WMSO programming is relayed to an

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

, which gives the listener the choice of FM with higher quality

stereophonic Stereophonic sound, commonly shortened to stereo, is a method of sound reproduction that recreates a multi-directional, 3-dimensional audible perspective. This is usually achieved by using two independent audio channels through a configurat ...

sound. The translator is owned by Arlington Broadcasting Company.

Previous logos

References

External links

* * * MSO Radio stations established in 1990 1990 establishments in Mississippi Urban adult contemporary radio stations in the United States Southaven, Mississippi {{Mississippi-radio-station-stub