WMRC (1490
AM, "MyFM 101.3") is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to serve
Milford, Massachusetts
Milford is a town in Worcester County, Massachusetts, United States. The population was 30,379 according to the 2020 census. First settled in 1662 and incorporated in 1780, Milford became a booming industrial and quarrying community in the 19th ...
, United States. The station is owned by the MyFM Media Corporation. It airs a
full-service classic hits
Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...
music format.
At 10:13am
ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "''First Class Radio''" branding was replaced with its current "''MyFM 101.3''" branding (referring to the translator frequency). In addition to its usual music programming, WMRC broadcasts local high school and
American Legion sports play-by-play. WMRC is an affiliate of the
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston. The Bruins compete in the National Hockey League (NHL) as a member of the Atlantic Division (NHL), Atlantic Division in the Eastern Conference (NHL), Eastern Conference. The ...
,
Boston Red Sox
The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eig ...
and
New England Patriots Radio Network
The New England Patriots Radio Network is a radio network which carries live game broadcasts of the New England Patriots. The network's flagship station is WBZ-FM Boston. Bob Socci, who now does the play-by-play with former Patriots quarterback Sc ...
s.
The station signed on October 6, 1956,
as WMOO.
It was assigned the WMRC call letters by the
U.S. Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...
(FCC)
on March 18, 1958.
Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967. In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.
The call letters were assigned to a station in
Greenville, South Carolina, until the mid 1950s. A notable personality on that station was Bob Poole.
Awards and honors
WMRC is the only radio station to win the "Station of the Year" award from the Massachusetts Broadcasters Association on three separate occasions, including a split win with
WBOQ in 1993 and a solo award in 1995.
In 2003, Thomas M. McAuliffe II was elected chairman of the board of the Massachusetts Broadcasters Association. At the time of his election, he was also vice president and general manager of WMRC.
In 2008, WMRC received the Cary Simpson Award for Community Service from the International Broadcasters Idea Bank for the station's dedication to public service. The station was cited for "overall excellence in all facets of operation including growth of audience, client base, and service to the community."
Ownership

In March 1983, WMRC was acquired by Loren F. Ghiglione from the Milford Radio Corporation.
In August 1983, Ghiglione transferred the license to the Milford Media Corporation. In July 1984, Milford Media Corporation transferred the license to Nanlo Inc. Nanlo Inc. was owned by
Worcester County Newspapers
Stonebridge Press, Inc. is a privately held newspaper company based in Southbridge, Massachusetts. It was formed October 27, 1995, to operate the newspapers acquired through the purchase of a various newspapers.
In addition to its Massachuse ...
, a media holding corporation for which Loren F. Ghiglione served as president.
In May 1990, Thomas M. McAuliffe, president of First Class Radio Corporation, reached an agreement to purchase WMRC from Nanlo Inc.
The sale was approved by the FCC in August 1990 and the deal was completed in September 1990. The sale price was not disclosed.
In December 2006, Thomas M. McAuliffe II acquired the station from his father.
Translators
In addition to the main station, WMRC is relayed by an FM translator.
radio-locator.com
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References
External links
*
*
*
{{Classic Hits Radio Stations in Massachusetts
MRC
MRC may refer to
Government
* Medical Research Council (United Kingdom)
* Medical Reserve Corps, a US network of volunteer organizations
* Municipalité régionale de comté (regional county municipality), Quebec, Canada
* Military Revolutionary ...
Full service radio stations in the United States
Classic hits radio stations in the United States
Radio stations established in 1956
Mass media in Worcester County, Massachusetts
Milford, Massachusetts
1956 establishments in Massachusetts