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WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve
Milford, Massachusetts Milford is a town in Worcester County, Massachusetts, United States. The population was 30,379 according to the 2020 census. First settled in 1662 and incorporated in 1780, Milford became a booming industrial and quarrying community in the 19th c ...
, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format. At 10:13am ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "''First Class Radio''" branding was replaced with its current "''MyFM 101.3''" branding (referring to the translator frequency). In addition to its usual music programming, WMRC broadcasts local high school and
American Legion The American Legion, commonly known as the Legion, is a non-profit organization of U.S. war War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militi ...
sports play-by-play. WMRC is an affiliate of the Boston Bruins, Boston Red Sox and New England Patriots Radio Networks. The station signed on October 6, 1956, as WMOO. It was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC) on March 18, 1958. Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967. In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community. The call letters were assigned to a station in
Greenville, South Carolina Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...
, until the mid 1950s. A notable personality on that station was Bob Poole.


Awards and honors

WMRC is the only radio station to win the "Station of the Year" award from the Massachusetts Broadcasters Association on three separate occasions, including a split win with WBOQ in 1993 and a solo award in 1995. In 2003, Thomas M. McAuliffe II was elected chairman of the board of the Massachusetts Broadcasters Association. At the time of his election, he was also vice president and general manager of WMRC. In 2008, WMRC received the Cary Simpson Award for Community Service from the International Broadcasters Idea Bank for the station's dedication to public service. The station was cited for "overall excellence in all facets of operation including growth of audience, client base, and service to the community."


Ownership

In March 1983, WMRC was acquired by Loren F. Ghiglione from the Milford Radio Corporation. In August 1983, Ghiglione transferred the license to the Milford Media Corporation. In July 1984, Milford Media Corporation transferred the license to Nanlo Inc. Nanlo Inc. was owned by
Worcester County Newspapers Stonebridge Press, Inc. is a privately held newspaper company based in Southbridge, Massachusetts. It was formed October 27, 1995, to operate the newspapers acquired through the purchase of a various newspapers. In addition to its Massachuse ...
, a media holding corporation for which Loren F. Ghiglione served as president. In May 1990, Thomas M. McAuliffe, president of First Class Radio Corporation, reached an agreement to purchase WMRC from Nanlo Inc. The sale was approved by the FCC in August 1990 and the deal was completed in September 1990. The sale price was not disclosed. In December 2006, Thomas M. McAuliffe II acquired the station from his father.


Translators

In addition to the main station, WMRC is relayed by an FM translator.radio-locator.com
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References


External links

* * * {{Classic Hits Radio Stations in Massachusetts MRC Full service radio stations in the United States Classic hits radio stations in the United States Radio stations established in 1956 Mass media in Worcester County, Massachusetts Milford, Massachusetts 1956 establishments in Massachusetts