WMRA (90.7 FM) is a public-radio formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Harrisonburg, Virginia Harrisonburg is an independent city (United States), independent city in the Shenandoah Valley region of the Commonwealth (U.S. state), Commonwealth of Virginia in the United States. It is also the county seat of the surrounding Rockingham Cou ...

. It is the NPR member station for the central

Shenandoah Valley The Shenandoah Valley () is a geographic valley and cultural region of western Virginia and the eastern panhandle of West Virginia in the United States. The Valley is bounded to the east by the Blue Ridge Mountains, to the west by the east ...

. Combined with its full-power repeaters and low-power translators, it serves much of west-central Virginia from

Winchester Winchester (, ) is a City status in the United Kingdom, cathedral city in Hampshire, England. The city lies at the heart of the wider City of Winchester, a local government Districts of England, district, at the western end of the South Downs N ...

to Lexington as well as the

Charlottesville Charlottesville, colloquially known as C'ville, is an independent city in Virginia, United States. It is the seat of government of Albemarle County, which surrounds the city, though the two are separate legal entities. It is named after Quee ...

area. WMRA is owned and operated by

James Madison University James Madison University (JMU, Madison, or James Madison) is a public university, public research university in Harrisonburg, Virginia, United States. Founded in 1908, the institution was renamed in 1938 in honor of the fourth president of the ...

History

WMRA signed on in the summer of 1969, broadcasting on 91.1 MHz with 10 watts. The transmitter was at 851 South Main Street in Harrisonburg and the studios were at Alumni Hall on the campus of what was then Madison College. WMRA's signal was sufficient to cover the city of Harrisonburg proper. The station aired from 4 p.m. to midnight daily, and was a typical

college radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution. Programming may be exclusively created or produced ...

station, with all programming produced by students. WMRA moved to 90.7 MHz and upgraded power to 19.5 kW on November 12, 1975, at which time the station also applied for funding from the Corporation for Public Broadcasting and joined NPR. As a condition of CPB funding, the station hired professional staff. While students continued to handle many on-air operations, the station adopted a typical public radio format of NPR news, talk, and

classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...

, with specialty programs of folk and

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...

. Unusually for a public radio station, a student-programmed

progressive rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...

show took the late-night timeslot. All rock music was dropped in 1980 owing to low listenership, to "no great student response", according to then-general manager Don Lanham. Student programming moved to WXJM (88.7 FM) when that station signed on in 1990. On January 14, 2008, WMRA took over the operation of Eastern Mennonite University's WEMC (91.7 FM), which faced declining ratings and little student interest. WMRA moved its daytime classical programming there in exchange for extra NPR programs that WEMC had previously aired because WMRA could not fit them into its schedule. Both stations kept their evening schedules intact; WMRA was hesitant to move its evening music programs due to WEMC's inferior signal. WEMC went all-classical on August 11, 2014, while WMRA picked up WEMC's remaining information programming and dropped its weekday music programming. WMRA has since started airing several weekend music programs and occasional weeknight music programming.

Network

WMRA programming is heard on network of three full-powered repeaters. WMRL and WMRY are straight simulcasts of WMRA; their existence is only acknowledged on WMRA's legal IDs. WMLU is owned by

Longwood University Longwood University is a public university in Farmville, Virginia, United States. Founded in 1839 as Farmville Female Seminary and colloquially known as Longwood or Longwood College, it is the third-oldest public university in Virginia and one of ...

, and breaks off from WMRA in evening and late-night timeslots to air its own music and student programming. WMRA also operates one fill-in

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

Winchester, Virginia Winchester is the northwesternmost Administrative divisions of Virginia#Independent cities, independent city in the Commonwealth (U.S. state), Commonwealth of Virginia, United States. It is the county seat of Frederick County, Virginia, Frederi ...

due to interference from Washington's WETA on 90.9.

References

External links

wmra.org
{{James Madison University 1969 establishments in Virginia Public radio stations in the United States NPR member stations Radio stations established in 1969 MRA MRA James Madison University