WMNX (97.3
FM) is an
mainstream urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
M ...
formatted
broadcast
Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed to
Wilmington, North Carolina
Wilmington is a port city in and the county seat of New Hanover County in coastal southeastern North Carolina, United States.
With a population of 115,451 at the 2020 census, it is the eighth most populous city in the state. Wilmington is t ...
and serving the
Wilmington Metro area.
History
97.3 started in 1970 as WHSL-FM, sister station to AM 1490
WHSL
WHSL (107.7 FM, "Hot 107.7") is a radio station licensed to Lisman, Alabama, and serving the Butler radio market. Owned by Augustus Foundation, Inc., WHSL has a transmitter at its studios on Pushmataha Road in Butler.
When on the air, WHSL bro ...
. In the early 1980s,
album-oriented rock
Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock.
Album-orient ...
WHSL was launched. In the late 1980s, WHSL shifted to
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...
music during the day and
smooth jazz
Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s.
History
Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 1 ...
in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to
mainstream urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
M ...
and began using the branding "Coast 97.3". In 1999, Cape Fear Broadcasting announced the sale of its six stations to
Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.
[Michael Futch, "For Cumulus, the Wait Continues," ''The Fayetteville Observer'', September 10, 2000.] Today, WMNX airs an
mainstream urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
M ...
format.
References
External links
Official Website
*
MNX
Radio stations established in 1970
Urban contemporary radio stations in the United States
Cumulus Media radio stations
{{NorthCarolina-radio-station-stub